This report provides a strategic marketing plan for Next plc, a British global organization specializing in clothing, footwear, and home products. It covers key aspects such as organizational structure, environmental analysis (including PESTLE analysis with consideration of Brexit and the pandemic), corporate and marketing objectives, marketing strategy selection, targeting and positioning, and an assessment of the 7Ps. The report emphasizes the importance of strategic management for achieving organizational aims and objectives, highlighting the need for continuous monitoring, analysis, and assessment. It also discusses the role of strategic management in innovative thinking, strategic planning, and operational strategizing, underscoring its reliance on research, customer opinions, employee contributions, and industry best practices for successful business strategy. The report concludes with insights into implementation, control, and evaluation processes.
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