Strategic Marketing Report: Analysis and Application of Concepts

This report provides a comprehensive overview of strategic marketing, covering its nature, purpose, and key concepts. It delves into the planning, implementation, and evaluation phases, emphasizing the importance of gaining a competitive edge. The report explores crucial aspects such as product life cycles, Porter's Five Forces, segmentation, targeting, and positioning strategies, including demographic, firmographic, psychographic, and behavioral approaches. It also examines the significance of branding, brand equity, and the creation of a brand pyramid. Furthermore, the report discusses brand positioning, brand management, and the integration of branding into marketing efforts, highlighting its role in boosting marketing effectiveness and capturing consumer interest. References from various academic sources support the analysis, providing a robust understanding of strategic marketing principles and practices. This report aligns with the Level 7 Diploma in Strategic Management and Leadership, addressing key assessment criteria related to strategic marketing analysis, application, and evaluation.

Strategic Marketing
Name of the Student
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Author’s Note

Introduction
Strategic marketing, it refers to a management tool in which the planning,
development, and implementation is carried on with the objective of obtaining a
competitive edge within the chosen Niche. There are three phases of strategic
marketing criteria, they are as follows:
1- Planning Phase
2- Implementation Phase
3- Evaluation, and Control phase

Purpose of strategic marketing
It is one of the tool that serves the following aspects, they are as
setting product as well as marketing goals, 4P’s of marketing,
Implementation phase, Collecting resources, Marketing hierarchy,
Formulating schedules, Execution of plans, Evaluation phase.

Product Life Cycle

Porter’s 5 Forces

Segmentation, Targeting, Positioning
DEMOGRAPHIC- B2C
FIRMOGRAPHIC- B2B
PSYCHOGRAPHIC- B2B / B2C
BEHAVIOURAL- B2B/ B2C

Promotional Mix strategy

Significance of Branding
It is the “branding” that creates a separate identity of the
product. It is the brand equity that helps in capturing the
interest of the consumers.

Examples of how brands could strengthen
a single product, or a whole business
Amazon, over the time the brand has been able to create a
positive image of the brand. It is the brand-equity and goodwill
that the firm has been able to generate ,and also maintain the
presence of the loyal consumers.

Brand Pyramid
Steps to form a brand pyramid are as follows:
 Auditing the brand.
 Depicting the attributes of brand.
 Statement positioning.
 Experience should be designed.
 Slogan of the brand.
 Communication message.
 Official logo, and design aesthetics.

Brand Positioning
It is the “brand positioning” criteria that arouses
the need for the marketer to develop a message or
emotional trait with that of the specific product.