Strategic Marketing Report: Company Strategy Comparison and Analysis

This report provides an analysis of strategic marketing, exploring the benefits and detriments of implementing a well-defined strategy within a business context. It highlights how a robust strategy can enhance operational understanding, identify key steps for goal achievement, open new opportunities, and improve business outcomes. Conversely, it also acknowledges the complexities and time-consuming nature of strategy development and implementation, including the need for skillful planning. The report then compares the marketing strategies of PepsiCo and Google, noting Google's focus on user convenience and its use of online advertising, search engine optimization, and linked advertisements. In contrast, PepsiCo emphasizes customer relationship management, a systematic distribution strategy, public relations, and a target marketing approach that addresses health aspects. The report references relevant sources to support its analysis.

Running head: STRATEGIC MARKETING
STRATEGIC MARKETING
Name of the Student
Name of the University
Author Note

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What are the benefits and detriments of strategy?
A strategy can be rightfully defined as a plan which can be adopted by the various
enterprises which will assist them in achieving a particular goal or related objectives. In
consideration with this, it becomes very essential to ensure that, the strategy aligns with the goals
and overall vision of the enterprise as a whole (West, Ford & Ibrahim, 2015). The benefits of a
strategy can be mentioned to be as follows:
A better understanding of the operations of the business
The strategy assists in understanding the operations in a better manner. In consideration
of this, it becomes very effective to understand that the operations of the business can be carried
out successively.
Identifying the key steps needed to achieve the strategy
The strategy also provides steps for consideration which help in attaining the strategy
successively.
New opportunities for the business
The strategy also provides adequate opportunities for the new business.
Better business results
The better business results can be achieved because of a sound strategy.
The detriments can be mentioned to be as follows:

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 It is a complex procedure which tends to limit the operations of the enterprise and in
association with this, tends to act as a barrier for the organizational welfare
(Thinkwithgoogle.com , 2020).
 The strategy is difficult to implement and along with this, it is a time consuming
procedure which will act as a barrier to the different enterprises. In association with this,
strategy requires skillful planning which may not be possible for the different enterprises
to carryout accordingly.
How different is PepsiCo’s marketing strategy from your company's (Google)?
The chosen company is Google who follows a differentiated strategy to determine the
overall effectiveness of the product`s marketing strategy (Ted.com ,2020). In association with
this, it is effective to ensure that, the User convenience is the primary focus of the products and
overall services of Google and in consideration of this, the aim of the marketing strategy of
Google is to make the customer experience rather liberated. Google provides seamless services
and the online advertising is a mode of advertising which is largely used by the firm. The search
engine of the enterprise is available in many countries and hence, with the help of linked
advertisements with Phone companies, with online marketing and associated email marketing,
the firm is successively able to market its products and services (Chernev, 2018).
On the other hand, the PepsiCo as an enterprise tends to stress upon customer relationship
management. In association with this, the firm undertakes various initiatives in order to ensure
that, the customers remain associated with the enterprise for a very long time. The firm follows a
systematized strategy in consideration with the distribution and tends to focus on Public relations
and associated strategies in order to ensure that it is being able to attain all its related goals.

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Moreover, the firm follows responsible marketing technique by following the target marketing
strategy and addressing the various youngsters to consume the product in order to ensure that the
health aspects can be maintained accordingly.

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References
Chernev, A. (2018). Strategic marketing management. Cerebellum Press.
Ted.com (2020). Google Marketing [online]. Available at:
https://www.ted.com/talks/martin_reeves_your_strategy_needs_a_strategy#t-406540
(Retrieved on: 15 Jan. 2020).
Thinkwithgoogle.com (2020). Marketing resources [online]. Available at:
https://www.thinkwithgoogle.com/marketing-resources/data-measurement/responsible-
marketing-for-data-privacy/ (Retrieved on: 15 Jan. 2020).
West, D. C., Ford, J., & Ibrahim, E. (2015). Strategic marketing: creating competitive
advantage. Oxford University Press, USA.