This report provides a strategic marketing analysis for Tropicana's potential expansion into Somalia, a country in Africa. It begins with an introduction to strategic marketing and Tropicana's goals. The report then conducts a PESTLE analysis of Somalia, examining the political, economic, social, technological, legal, and environmental factors to identify opportunities and threats. Following this, it explores various market entry options for Tropicana, including strategic alliances, mergers and acquisitions, and foreign direct investment (FDI), with a focus on the suitability of each option for the Somali market. The report then discusses segmentation, targeting, and positioning (STP) strategies, emphasizing Tropicana's focus on healthy juice products and the youth market. Finally, it applies Porter's generic strategies to recommend a competitive advantage for Tropicana in Somalia. The report concludes with a summary of the findings and recommendations for successful market entry.