Strategic Marketing Report: Objectives, Audit and Stakeholders

This report provides a comprehensive analysis of strategic marketing, emphasizing the importance of market audits for organizational growth. It delves into market size, trend data, competitor analysis, and the impact of macro and microeconomic forces using PESTLE and Porter's Five Forces models. The report also examines customer and stakeholder analysis, highlighting the need to satisfy customer needs and engage various stakeholders. It concludes by discussing key strategic marketing objectives, including selecting target markets, specifying market strategies, and creating a market mix. The report references various sources to support its findings and recommendations, offering a holistic view of strategic marketing principles and their practical applications.

STRATEGIC
MARKETING

Table of Contents
Introduction
Main Body
Market Audit
Market Size and Trend Data
Competitors Analysis
Macro and Micro Economic Forces Affect The Organization
Customer Analysis
Stakeholder Analysis
Key Strategic Marketing Objectives for marketing Plan
CONCLUSION
REFERENCES

INTRODUCTION
Strategic Marketing is very essential method which every
organization have to apply in their organization. In this
management plan that how they survive for long-term in
market by implementing strategies which help them to beat
their competitors in market and they gain competitive
advantages. In strategic management they focus on their
strength that how they utilise their strength

MARKET AUDIT
Management of an organization have
to do market auditing for their
organization that what are the factors
which affect the organization in
positive and negative way. Market
audit is very important for organization
for its growth and development of
organization in market.

Market Size and Trend Data
Market Size: In organization market
size is that how much customer have
potential buyers in market to purchase
the product and how much they
generate profits from its. If potential
buyers of customers are more in
market towards the organization, then
organization have huge number of
market share in market.
Trends Data: Management of an
organization collect essential data
which is important for organization to
predict their future growth in present.
The trends data help management to
make an effective decision-making
which help them to grow and
developed in market. Trends data
represent the data which are of three
types first is uptrend in which it
represents upward trends means that
your data points are increasing.

Competitors Analysis
In market for any organization the competitor’s
analysis is very important factors because it will affect
the organization performance and growth. The
competitors are hurdles for your organization which
will create a problem and stop them to achieve the
targets which they have to accomplish in market. So
for this management of an organization have to
prepare a strategy by proper analysing the competitors
in market. Before organization establish the
management have to examine all competitors in
market which may affect your organization.

Macro and Micro Economic Forces Affect the Organization
Macro-Economic farces which affect the organization by
applying PESTLE analysis in their organization. PESTLE
analysis help management of organization to know about the
external factors which affect the organization for it growth
and development of their organization.
 Political Factors
 Economic Factors
 Social Factors
 Technological Factors
 Legal Factors
 Environment Factors

Continuous…
Micro Economic farces which affect the
organization by applying the Porter's Five
Forces Model analysis in their organization.
Porter's Five Forces Model help management
of organization to know about the external
factors which affect the organization for it
growth and development of their organization
(Richelieu and Webb, 2021).
 Bargaining Power of Buyers
 Bargaining Power of Supplier
 Threats of Substitute
 Rivalry among existing competitors
 Threats of new entrants

Customer Analysis
In organization the
management need to satisfy the
customer needs and wants in
market. In this management
need to do the process of
customer analysis in which the
necessary information about
customer is found out from
market research where they get
to know about the like, needs
and wants of the customer.

Stakeholder Analysis
In this management have to include
various shareholders of organization,
customer which they target in market
to sell their products of an
organization, Staff which is worked
in organization to help organization
to accomplished their target and local
community which help them to
generate their profits and run their
operation activity smoothly in market
(Volle, 2021).

Key Strategic Marketing Objectives for
marketing Plan
Marketing Strategic plan is very important for
organization to achieve objectives by doing proper
planning and applying relevant methods in
organization. This market strategic includes three
types of marketing elements to attain the goals of
organization which are selecting target market,
specifying the market strategy and creating a market
mix (Schiavone and Simoni, 2019).

CONCLUSION
From this above report it
conclude that strategic marketing
is very import for the business it
concludes that how market audit
will impact their business in
market and it includes various
area in which market audit has
been perform first is market size
and trend data second is
competitor analysis