Strategic Marketing Report: Market Analysis of Tesco's Strategies

This report provides a strategic marketing analysis, focusing on Tesco's market position. It begins with an introduction to strategic marketing and then examines market size, competitor analysis using Porter's Five Forces, and macro and microeconomic factors affecting the organization. Strengths, weaknesses, opportunities, and threats (SWOT) are identified, followed by a PESTEL analysis. The report further delves into customer and stakeholder analysis, outlining key strategic objectives such as increasing demand for organic products and promoting public awareness. The conclusion emphasizes the importance of effective strategic marketing and market audits for organizational growth, with references to relevant academic sources. This analysis offers insights into Tesco's strategic approach, making it a valuable resource for students studying marketing and business strategy.

Strategic Marketing

Table of content
• Introduction
• Market Size
• Competitor Analysis
• Macro and Micro economic factors affecting organization
• Customer Analysis
• Stakeholder Analysis
• Conclusion
• References

Introduction
• Strategic marketing is basically the use of the
marketing disciplines for the purpose to achieve the
goals of the company through maintaining and
development of a sustainable competitive advantage.
• In strategic marketing management, it basically
comprises of all the strategic decisions within the
current marketing plan for the purpose to maximize
the plan.

Market Size
• In case of Tesco, the organization has a large
market areas and is considered to be one of
the leading company in the retail sector which
helps in offering high quality services and
products to their customers.

Competitor Analysis
• The Porter's five forces is basically
a framework which is used by the companies
for the purpose to identify the competition
level in their respective market place.

Macro and Micro economic factors affecting organization
Strengths Weaknesses
• The company basically deals in variety of products
which helps in attracting new consumers.
• The organization is considered to be financially strong
and has its operations in variety of countries.
• The company sell their products on less margin fro the
purpose to compete with other companies.
• The organization is highly dependent on manual
operations which results in delaying the different
functions.
Opportunities Threats
• The organizations uses various technological
advancements which helps in improving the overall
profitability.
• In case of changes in consumer's tastes and preferences,
it could result in being a threat for the company.
• The tough competition could result in being one of the
biggest threat for the company.

Continue
• Pestel Analysis
• Political Factors: In case of organization, the
company follows set of regulations and rules
which are basically formulated by the
government. Through analysing political
factors, it could result in reducing the threats
and risks and running the company's
operations in a successful manner.

Customer Analysis
• In case of customer analysis, it basically
involves the collection of data in relation to
the customer's behaviour which could
eventually satisfy their demands

Stakeholder Analysis
• In context to organization, the company
performs stakeholder analysis and involves
the following factors:
• High interest, high power: It basically
comprises of all the authorised individuals
and investors and involves formulation of
different decisions.

Key Strategic Objectives
• The strategic marketing objectives are basically the actionable targets and various strategies which
are generally designed for the purpose to provide specific and clear actions. In case of marketing
objectives, these are basically the outcomes a company wants to generate from the various
marketing activities.
• To increase the demand of the organic products in the market.
• To promote awareness regarding the customers and public for the purpose to take actions in order
to achieve improvement in the society.

Conclusion
• From the above presentation, it can be concluded that strategic marketing plays a very important
role in the company and also it is very important for the organization to ensure that all the
activities are carried out in a effective manner in order to achieve the objectives.
• It also comprises of the market audit in order to ensure growth of the company.

References
• Johnson, A., 2019. To study the effectiveness of strategic marketing techniques of builders in long gestation project
of with special reference to kent constructions, Kaloor. International Journal of Management, IT and
Engineering, 9(2), pp.201-210.
• Onu, C. and Akinlabi, B., 2018. The Influence of Strategic Marketing Practices on Deposit Money Banks
Profitability in Nigeria. International Journal of Managerial Studies and Research, 6(1), pp.21-35.
• Hsieh, M.C., 2020. Research on Strategic Marketing of Agricultural Recreation–A Case Study of Wanli Star.
• Hsiao, Y., 2019. A Study of Strategic Marketing Analysis in Gym Industry-A Case of Bear Fit.