Strategic Marketing Planning: TESCO, UK Retail Industry Challenges

This report provides a detailed analysis of TESCO's strategic marketing planning within the context of the UK retail industry. It begins with an introduction to strategic marketing planning, followed by an examination of the impacts of Brexit and COVID-19 on the retail sector, both positive and negative. The report then delves into TESCO's organizational structure, resource requirements (staff and finance), and an environmental analysis. A PESTLE analysis is conducted to assess the political, economic, social, technological, legal, and environmental factors affecting TESCO, including the specific impacts of Brexit and the pandemic. The report also outlines corporate and marketing objectives, the selection of marketing strategies, and an STP (Segmentation, Targeting, Positioning) analysis, considering global implications and potential expansion. Furthermore, the assessment of the 7Ps of marketing (Product, Price, Place, Promotion, People, Process, Physical Evidence) is included, followed by a discussion of implementation, control, and evaluation methods for the marketing plan. The report concludes with a summary of the findings and references.