Marketing in Travel and Tourism: Strategic Planning & Case Studies

This report provides a comprehensive analysis of marketing within the travel and tourism industry, focusing on core concepts, strategic planning, and the marketing environment's impact. It assesses the influence of psychological, social, and situational factors on consumer motivation and demand, and delves into market segmentation principles at Thomas Cook Group. The importance of strategic marketing planning for Thomas Cook is highlighted, along with the relevance of marketing research and information. The report also examines the factors of the marketing mix and marketing's societal impact, providing a detailed overview of how marketing principles are applied in the travel and tourism sector, with specific references to Morocco and Egypt. This document is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.