This report provides a comprehensive strategic analysis of Netflix's domestic streaming business unit. It begins with an introduction and table of contents, followed by a PESTLE analysis to assess political, economic, social, technological, legal, and environmental factors impacting Netflix. The report then identifies Netflix's strategic business unit and applies Porter's Five Forces to analyze competitive dynamics. It examines market trends, industry predictions, and critical success factors, including opportunities and threats. The strategic position of Netflix's SBU is evaluated using Bowman's Strategic Clock and Ansoff Matrix. The report also assesses the success of current strategies, identifies potential future strategies, and recommends strategies for Netflix's SBU. It considers the acceptability and feasibility of recommended strategies, selects a winning strategy, and addresses implementation issues, including risk assessment and management. The report concludes with a summary of findings and recommendations, supported by references.
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