This report presents a strategic analysis of the Oak Tree Inn, a hospitality business, examining its performance within a competitive market. The analysis includes a comprehensive overview of the company's operations and market position, considering both internal and external factors. The report utilizes various strategic frameworks such as PESTLE, Porter's Five Forces, VRIO, SWOT, and SAF analysis to assess the macro and micro environments, competitive landscape, internal capabilities, and strategic options. It explores the company's strengths, weaknesses, opportunities, and threats, providing insights into its strategic positioning. Furthermore, the report evaluates potential strategic options and offers recommendations for improvement and future growth, focusing on attracting and retaining a skilled workforce and leveraging online platforms. The report aims to provide a comprehensive understanding of the company's strategic challenges and opportunities, offering recommendations for sustained success.