A Report on Key Issues in the Conference, Banquet, and Event Industry

This report provides a comprehensive overview of the conference, banquet, and event (CBE) industry, delving into its operational and strategic complexities. It begins with a brief description of conferences, banquets, and events, highlighting their significance and economic impact. The report then identifies key strategic and operational issues, such as pricing, time management, menu planning, and the impact of trends, along with the role of experienced managers. It also examines the importance of booking diaries and function sheets for effective management. Furthermore, the report outlines problem-solving management skills essential for the CBE industry, including communication, decision-making, and problem-solving abilities. Finally, it addresses the professional etiquette and protocols required in the industry and offers suggestions for handling double-booked situations. The report emphasizes the need for strategic decisions in areas such as contracts, pricing, packaging, and marketing considerations to ensure successful event management.

CONFERENCE AND
BANQUETING

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
1. Brief description about conferences, Banquet and event industry..........................................1
2. Key strategic and operational issue within the conferences, banquet and event industry......2
3. Identification of problem solving management skills for Conferences, Banquet and event
industry........................................................................................................................................4
4. Professional etiquette and protocol required for the CBE industry as well as suggestion for
double booked context................................................................................................................5
CONCLUSION................................................................................................................................5

INTRODUCTION
Event management is a process under which an individual lead to facilitate project
management to create and develop large scale events such as festivals, conferences and other
activities. At banquet halls, event organiser arrange option for making their events successful and
appropriate in nature (Bladen and et. al., 2012). Sometimes, when a sales manager booked some
convention over in hotels for long term projects several issues determine which made a vast
impact on operational event on industry. Thus, it require appropriate management skill to deal
with them in an appropriate manner. This project includes a brief description about event
industry and operational issues which might take place over there. This assessment is based on
convention bureau which provide appropriate services to users.
TASK
1. Brief description about conferences, Banquet and event industry
Event industry is very wide in nature and there are different number of events get
incorporated by an individual in their daily life spam. It is essential for an association to take all
factors in account which are related with an event and make the project feasible in nature as well
(Bouchon, Hussain and Konar, 2017). Event is consider as a occasion whose major objective is
to entertain all people whom are related with it. It get organised at a place which determine as a
Banquet. Sometime, corporate bodies arrange some conference meetings for concluding a
beneficial output which also termed as the event. Conferences: It is a type of formal meeting in which many people gather at one place for
a common concern or implementing a common thing as well. These conferences are
arrange at small or wide level. Corporate events are consider as conferences which are
termed under formal meeting. Banqueting:It is a place where many people gather together for a meeting. It is a hall
where event get arrange in an appropriate manner. These are large rooms or halls where
banqueting get arranged in an effective manner.
 Event: It is an occasion or anything which especially get happens at a particular place for
a common concern. These events are organise for a specific purpose or a thing which
have to take in account properly and its execution is must.
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The UK event industry contributes €42.3 billion which is a direct spend by event delegates,
attenders and organisers. Below is value of Britain event sector industry and its contribution for
the economy which is as follow:
 Conferences and meeting: €19.9 billion
 Exhibition and trade: €11 billion
 There are 25,000 businesses are running with different ventures like organisers, venue,
destination marketing organisation etc.
 The leading UK event business generate more than €3000 billion much of which get
generated outside the UK.
 There are mainly more than 1 million events are taking place in each year.
 From past few years number of charity events are also getting high around 700%
 Fundraising event get maximise with 21% between 2011 to 2013
Events are divided into different types which emphasis that everything is getting done in
an appropriate or proper manner. Events are usually divided on the basis of size, form and
content. Following are the several for of corporate events which have to take in account by
manager: Major events: It attract wide number of tourist at one place because they are managing at
vast place and fascinate more and more number of people over there. Golf event etc. are
consider as major event which have to organise by manager. These events are organise at
wide level (Deng, 2012). Hallmark events:These big events incorporate once in a year whom gain appropriate
number of attraction over there. This increase chances of making things corrective and
appropriate in manner as well.
 Mega events: These are associated at wide and vast level events whom are incorporating
once in a year. Their nature of profitability is more as compared to others and required
more and more place as well.
These three are types of events whom require more and more appropriate knowledge and
management as well. Every event required proper knowledge and skill for their association so
that chances of success get increases as well as issues will get minimise. Managers have to take
all things in account properly and then perform duty properly by dividing all personnel according
to skill of working.
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2. Key strategic and operational issue within the conferences, banquet and event industry
Every business and events face several number of issues which are not appropriate and
create hinder in their success. Thus, to overcome from them, it is essential to prepare a strategy
by evaluating all operational issues so that chances of failure get reduce. Several other issues
which are related with business are define as follow: Price: Price is consider as major issue which affect the success of such big and small
events. There are variety of cost are incur on such projects which need to get estimated in
an appropriate manner so that chances of doing things in a corrective manner get enhance
as well. Time: Another major issue which is related with project time. These big events are time
consuming and made a negative impact on event industry and their operation as well
(Kitchin, 2011). Menu planning: Menu planning and designing termed as major consent in order to make
project successful. This includes guest preferences, items and their nature etc. All these
also made a vast impact on event success and require appropriate strategy to overcome
from that. Trends: Future forecasting and making step combine with current trend is essential which
have to take in account by managers and management of organiser. This is another issue
which directly made a vast impact on business and its operation (Li and et. al., 2013). Scope of event: It is essential for a manager to look upon on each and every pro and con
of event and then take appropriate decision for that as well. A single change in plan will
directly lead to increase cost of task as well as project budget will go out of control as
well. Lack of experiences manager: If a person do not have appropriate knowledge and skill
then chances of failure are high in nature. This is a reason behind failure of event and
require highly skilled person to continue the project in an appropriate manner.
 Simple mistake which are taking place due to error: Sometimes, few errors are identify
which occur due to presence of of not following all standard and requirement properly.
This factor enable in performing things more properly which is harmful for business and
its long term context.
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Convention Bureau have to prepare appropriate strategy through which they become able to
manage their operations properly. For this, they have to take in account all operate decision
effectively which are stated as follow:
 Booking dairy: It is a type of format which includes each and every single detail about
every booking which is taking place on scheduling date. This enable in facilitating the
work in an effective manner so that chances of duplication get reduce and management
will lead to provide effective services as well. Conventional bureau can use this approach
through which they become able to prepare proper records of all conferences, banqueting
and events records.
(Sources: Booking diary, 2017)
 Function sheet: This sheet contains all relevant information which are taking place for
event for a one day time period. All functions get discussed between each and every
person on morning basis so that event functions could take place in an appropriate
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Illustration 1: Booking diary, 2017

manner. When function sheet get reframed on the basis of guest it will completely get
changed and get distributed to every personnel.
On the basis of these operate decision, strategic decisions take place which have to get prepare in
an appropriate manner. Below are the strategic decision for Conventional bureau for making
their events properly: Contract: It is essential for prepare a contract whenever any event get organise properly.
This enables in making the things corrective in nature by a single person and its team.
Conventional bureau will going to incorporate the event and for this they have to create a
bond which includes all remedies properly. Pricing and Packaging: Event organiser have to prepare different packages which are
going to provide to target users on various prices. This enables every user to purchase
such package which is affordable for them. Conventional bureau provide different
packages at different rates and provide discount in some special cases as well.
 Marketing consideration: Another major consideration which an organisation or
management have to take in account is marketing consideration. It is essential to identify
various competitors in event industry by Conventional bureau because more and more
number of organisers are identify.
3. Identification of problem solving management skills for Conferences, Banquet and event
industry
Problems are major concern which made a vast impact on each and every process of
business. Thus, every manager have to use their skills in an appropriate manner to deal with
various problem (Marais, du Plessis and Saayman, 2017). A stable mind leader is one whom
have to comply with various number of management skills for conferences, banquet and event
industry so that each and every project get done properly: Communication skill: One of the most appropriate manager is one whom have
communication skill so that each and every information will get exchange properly. This
is one of a most suitable skill which enable every individual in making event successful
in nature. Thus, chances of uncertainty and failure get reduce and decline. Decision making skill: Another major skill is decision making skill. Manager have to take
appropriate judgement for each and every activity for such operations which are based on
urgent requirement. This process is appropriate required in manner for making a event
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budget oriented and all its essential get fulfil as well. This enable event to get success in
near future context whether it is mega, hallmark or a major event process (Rogers, 2013).
 Problem solving skill: Issues and problem are major concern for every business and thus,
an appropriate manager is one whom have better and appropriate problem solving skill.
Event manager have to take frequent step for all such issues which are taking place in
short term context. Problem solving skills are essential context which have to get fulfil in
an defined time frame so that chances of deviation and differences get reduce.
4. Professional etiquette and protocol required for the CBE industry as well as suggestion for
double booked context
Good manners and professional etiquette are essential for every manager. Business
professionals are expected to understand etiquette and professional protocol. Good manners
comes from common-sense and logic of a person. Some of the conditions where are professional
etiquette is required are explained below: Professional Etiquette in the workplace: Workplace are those places where employees
meets with each other and interactions happened between them. If the behaviour of
colleague or managers behaviour with colleagues is not good than it can impact cold war
between them (Roy and Pyne, 2011). Supervisor can lost 360 degrees feedback which is
important part for his promotion. Thus he's behaviour and attitude should be well
mannered with his workers to achieve 360 degree feedback in positive ways. Some of
etiquettes which a manager and worker should care about are as follows:
◦ Involuntary Bodily Functions: No one can stop sneezing as it is a natural. But
professionals should always prepared for this unexpected reflex. But he can use
handkerchief to avoid any disturbance and spreading germs into office.
◦ Cough: It is good to drink water or get out of the office when there's strong cough. So
that others may not disturb.
 Acknowledgement of rank and status: When meeting another professional, it is
mandatory to follow proper protocol. It is good to wait until they offered his hand for
hand shake. Professionals should always use firm grip mean do not hold tightly while
shaking hands. He should look directly into the eye of other professional. For
professional etiquettes, person should look into the business cards while exchanging. It
shows that you are interested in his cards. Another way of showing your interest in his
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card is by asking whether the contact number given in a card is correct or not
(Stephenson, 2014).
 Professional Etiquette when Dinning: Some of the drawbacks of professional etiquette
is during dinning situations. Hence, showing professional etiquettes while dinning with
your boss can help you in getting promotions or in increment in the salary.
CONCLUSION
This report is about conferences and banquettes. This context is able to define the
meaning of events as mega, hallmark and major events. There are many strategic, operational
and banquets are explained which helps to address the business plans. Events helps to deciding
the scope of market and customer size in market. In this context managerial skills are clarify to
plan a conference and meetings. It is also elaborated that how this skills remove the conflicts and
problems in achieving the targets and objectives. In every organisational context professional
etiquette and protocols are followed to maintain discipline and control while performing tasks.
These type of industries are known for better ethics and corporative behaviours which defines the
scope of conferences and banquets. How the events are organised and what are their motives in
respect of stakeholders, investors and owners is defined in practical manner.
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REFERENCES
Books and Journals
Bladen, C. and et. al., 2012. Events management: An introduction. Routledge.
Bouchon, F., Hussain, K. and Konar, R., 2017. EVENT MANAGEMENT EDUCATION AND
EVENT INDUSTRY: A CASE OF MALAYSIA. MOJEM: Malaysian Online Journal
of Educational Management. 3(1). pp.1-17.
Deng, Y., 2012. Shaping mega-event flagships: a case study of Expo Center of Expo 2010
Shanghai, China. Facilities. 30(13/14). pp.590-610.
Kitchin, P., 2011. Planning and managing the stadium experience. Managing Sport Business: An
Introduction. pp.350-66.
Li, L. and et. al., 2013. Learning about managing the business in the hospitality industry. Human
Resource Development Quarterly. 24(4). pp.525-559.
Marais, M., du Plessis, E. and Saayman, M., 2017. Critical success factors of a business tourism
destination: Supply side analysis. Acta Commercii. 17(1). pp.1-12.
Pavlović, D., 2014. Modern information technologies application in destination management
companies. Sinteza 2014-Impact of the Internet on Business Activities in Serbia and
Worldwide. pp.772-776.
Rogers, T., 2013. Conferences and Conventions 3rd edition: A Global Industry. Routledge.
Roy, S. K. and Pyne, P., 2011. Managerial Accounting in the Hospitality Industry—An
Overview. Management Accountant-New Delhi. 46(9). p.750.
Stephenson, M. L., 2014. Deciphering ‘Islamic hospitality’: Developments, challenges and
opportunities. Tourism Management. 40. pp.155-164.
Online
The 5 Most Common Mistakes in Event Planning (and how to avoid them!). 2015. [Online].
Available through :<https://institute-of-event-management.com/5-most-common-
mistakes-event-planning-and-how-avoid-them>.
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