This report critically examines a contemporary issue in strategic operations management, focusing on Sainsbury as a case study. It begins with an introduction to operations management, emphasizing its role in business functions and strategy formulation. The main body includes a literature review exploring the conceptual framework of strategic operations management and different models, such as the Direct, Design, Deliver, and Develop model. The report investigates the impacts of strategic operational management at Sainsbury, highlighting its benefits in adapting to changing trends. Key aspects covered include market analysis, product introduction, and supply chain management. The report aims to identify the conceptual framework, determine different strategic approaches, identify impacts, and understand the benefits of strategic operational management, with a focus on how Sainsbury adapts to the changing needs and wants of customers. The conclusion summarizes the findings and emphasizes the importance of strategic operations management for business success.