Strategic Resources and Operations: Woolworths Supply Chain Report

This report provides a comprehensive analysis of Woolworths' supply chain management, focusing on its day-to-day operations, strategic resources, and sustainability practices. It examines the company's business functions, including shopping, inventory, and supply chain processes, highlighting the use of technological innovations like bar codes and RFID devices. The report connects Woolworths' operations with the LB5230 theory, emphasizing the importance of operations management, supply chain management, and global logistics. Furthermore, it explores the company's commitment to sustainability within its value chain, including waste management, fuel efficiency, and eco-friendly packaging. The analysis underscores the benefits of a well-managed supply chain and the integration of strategic management theories with the company's operational strategies, ultimately aiming to improve revenue through eco-friendly practices.

Running Head: SUPPLY CHAIN 0
Supply chain
Report
JANUARY 12, 2020
Student name
[Company address]

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Table of Contents
Introduction................................................................................................................................1
Background of the Woolworths.................................................................................................1
The day-today-operation of the company..................................................................................1
Linkages between Woolworths operations and LB5230 theory................................................2
Sustainability within the selected company's value chain..........................................................3
Conclusion..................................................................................................................................3
References..................................................................................................................................4

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Introduction
The supply chain is the main process of most of the retail businesses, as it is playing a
key role in the relationship between firms and customers. Moreover, many companies have
used the best innovations and technologies for improving their supply chain processes to
improve their performance and growth (Blake, 2019). In addition, there are many good things
in the system, which are beneficial for the growth and success of a firm (Daniel, 2019). This
report will provide an overview of the Woolworths and its business functions. It will discuss
the day-to-day operation of the company, which is considered in the 24-hours cycle.
Moreover, basic processes can be managed using various things, which are part of the
company’s business processes. This report will explain the connection between theory and
company operations. In the later section of this report, it will explain sustainability within
Woolworths value chain.
Background of the Woolworths
Woolworth is a well-known company in the world because of its business processes
and other good things, such as reputation, revenue, profit, growth rate, and many others. The
firm has involved technological innovations to improve their performance and productivity.
Moreover, the firm has included various good innovations and technologies, which makes it
better for customers in the whole world (Dludla, 2019). The firm is an Australian chain of
grocery and supermarket stores, which is owned by Woolworths group. It was founded in
1924 along with Coles. It is a part of the retail industry, which has created a good image in
the overall world. The headquarter is situated in the Bella Vista, New South Wales, Australia.
The revenue of the company is A$ 39.568 billion. The firm has employed more than 100,000.
The main slogan of the company is ‘Fresh Food People’. It is the best way to attract
customers (Martin, 2019).
Moreover, Woolworths has included sustainable development in their business
processes, which are helpful in the growth of the company. In addition, the firm has included
various methods to improve their operations of day-to-day (Riches, 2015). Besides, the
company has included new technologies to improve the outcomes. It will provide various
opportunities in the future.

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The day-today-operation of the company
The company has used various operations in a day, which are beneficial for their
customers and company. Moreover, Woolworths has provided the best products and services
to its customers. Woolworths has managed three operations mainly in a day, which are
shopping, inventory, and supply-chain (Enprode, 2019). These processes are important from
the company's and customers' points of view. Woolworth has operated its business in dual
mode, which is online and off-line. It has used information systems for managing all the
things (Fearne, Garcia Martinez, & Dent, 2012). Woolworths has handled online and offline
stores, which are providing various services to their users (Masige, 2019).
Moreover, customers can order online and offline products and services in the
company, which has observed by the company’s system. In addition, the firm has used
request functions for users, which can be accepted by the firm for further process. Shopping
is the first operation, which is handled by the firm. Besides, most of the firm has used this
functionality to manage all the things (Riches, 2015).
Inventory is a second operation of the firm, which was handled by the company daily
using manual and automatic processes. Moreover, there are many advantages of inventory
management. Moreover, daily records have used for managing suppliers and buyers in the
company. In addition, there are some basic processes, which can be used for managing
various things in the stores (Slade, 2017).
The supply chain is a huge process in the company, as it is the most important part of
the company, which makes all the things better. In addition, there are some benefits to the
supply chain system in the company. The firm has used advance technological innovations,
such as bar code, RFID devices, and many more (Manuj & Mentzer, 2008).
Linkages between Woolworths operations and LB5230
theory
Woolworths has used managing strategic resources and operations theory, which
provides many benefits to the company. According to this theory, three things have
considered by the firm, which are operations management, supply chain, and global logistics.
It is connecting with each other (Manuj & Mentzer, 2008). Operations should be managed in
a proper manner. In addition, the value chain is playing the main role in the growth of the
firm. The value chain has provided better strategic outcomes.

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Moreover, according to theory, there are three strategy roles, which makes a huge
impact on the basic processes of the company. Moreover, global logistics and the global
economy has provided many benefits to the company. In addition, the value chain has added
additional value to the processes of the company. Besides, operations management (OM) is a
process, which has provided benefits to the customers in the end. It has transferred processes
and their management into producing different products and services. Moreover, the firm has
considered responsibility, sustainability, and environmentally, as it has affected the business
of the company. It is the best way for customers' engagement (Perkins, 2017).
Om has included various things, which are important for the firm, which are supply
chain, quality management, product design, service design, statically quality control, human
resources, project management, capacity and facilities design, processes and technology. All
things are part of the OM of the firm. In addition, supply chain management (SCM) has
included various processes, which are design and strategy of SCM, global distribution and
procurement, forecasting, lean systems, inventory management, resource planning,
scheduling, sales, and operations planning (Rouse, 2010). The company has reduced manual
works to increase its productivity and performance. It has included edging technologies for
improving productivity, such as artificial intelligence, robotics, automation, augmented
reality, and many more.
Sustainability within the selected company's value
chain
The value chain has included differing things to analyze margin from various
processes, such as customer relationship management (CRM), change management, post-
sales support, and new product innovation. Moreover, the demand-driven value chain has
included specific product management, consumer management, and supply management.
Woolworths has followed going green concept. The firm has included sustainable
development in human and social resources. It will be cost-effective and profitable for the
customers and the company. The company has managed various processes using
technological innovations, which are benefit able for the company and customers
(Woolworths, 2019).
The firm has focused on waste management at its different storage using quality
programs. In addition, the company has improved the fuel efficacy of vehicles, which are

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used in the supply chain. In addition, Woolworths has used eco-friendly packing materials. It
is the best way to attract customers and investors in the firm (Perkins, 2017).
It has provided energy-efficient facilities. Moreover, there are many benefits of
sustainable development in different business functions of the firm especially SCM, and OM
(Wu, Casey, Hazen, & Hall, 2013). Global logistics has provided many benefits to the firm in
the present time as well as in the future as well. Moreover, operations can be managed using
different things, which are part of the business processes. In addition, Woollies has used deep
learning and machine learning for various processes in their business.
Conclusion
In conclusion, Woolworths has used a proper SCM system to manage its day-to-day
operations. It makes a huge impact on the company’s growth as well. However, OM is an
important part of a firm, which has used for managing various things. There are many
benefits of value chain management, as it has provided help into improvement in the OM. In
addition, suitability development is the best part of the company, which makes a good image
in the market place. This report has provided a value chain analysis of the firm. It has linked
theories of strategic management with the operations of the company. It will improve the
renege of the company. Finally, Woolworths has managed its day-to-day operations in a
better way, which provides more profit to the company. The firm will improve their revenue
using eco-friendly products and services.

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References
Blake, D. (2019). Click-and-collect drives online sales growth for Woolworths Group.
Retrieved September 18, 2019, from https://internetretailing.com.au/woolworths-
improves-online-sales-third-quarter/
Daniel, D. (2019). supply chain management (SCM) . Retrieved October 10, 2019, from
https://searcherp.techtarget.com/definition/supply-chain-management-SCM
Dludla, N. (2019). UPDATE 2-Woolworths sees annual profit hit, writes down Australian
business. Retrieved September 18, 2019, from
https://www.reuters.com/article/woolworths-hld-results/update-2-woolworths-sees-
annual-profit-hit-writes-down-australian-business-idUSL8N24X25E
Enprode. (2019). Supply Chain Management and Procurement. Retrieved September 30,
2019, from https://www.enprode.com/CAPABILITIES/Supply-Chain-Management-
and-Procurement
Fearne, A., Garcia Martinez, M., & Dent, B. (2012). Dimensions of sustainable value chains:
implications for value chain analysis. Supply Chain Management: An International
Journal, 17(6), 575-581.
Manuj, I., & Mentzer, J. T. (2008). Global supply chain risk management strategies.
International Journal of Physical Distribution & Logistics Management, 38(3), 192-
223.
Martin, L. (2019). Woolworths to offload its pokies, pubs and liquor businesses . Retrieved
September 17, 2019, from
https://www.theguardian.com/business/2019/jul/03/woolworths-to-offload-its-pokies-
pubs-and-liquor-businesses
Masige, S. (2019). Woolworths has announced a new merger that will see it become the
largest drinks and hospitality business in Australia. Retrieved September 18, 2019,
from https://www.businessinsider.com.au/woolworths-has-announced-a-new-merger-
that-will-see-it-become-the-largest-drinks-and-hospitality-business-in-australia-2019-
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Perkins, B. (2017). What is supply chain management (SCM)? Mastering logistics end to end.
Retrieved October 10, 2019, from https://www.cio.com/article/2439493/what-is-
supply-chain-management-scm-mastering-logistics-end-to-end.html
Riches, N. (2015). Woolworths remodels its e-commerce site. Retrieved September 17, 2019,
from http://www.adnews.com.au/news/woolworths-remodels-its-e-commerce-site
Rouse, M. (2010, July 10). What Is Supply Chain Management (SCM) and Why Is It
Important? Retrieved from https://searcherp.techtarget.com:
https://searcherp.techtarget.com/definition/supply-chain-management-SCM
Slade, S. (2017, July 12). 6 Strategies for Better Supply Chain Management in the Current
Economy. Retrieved from https://blogs.oracle.com/: https://blogs.oracle.com/scm/5-
strategies-for-better-supply-chain-management-in-the-current-economy
Woolworths. (2019). Sustainability. Retrieved September 18, 2019, from
https://www.woolworthsgroup.com.au/page/community-and-responsibility/group-
responsibility/
Wu, Y., Casey, C. G., Hazen, B. T., & Hall, D. J. (2013). Cloud computing in support of
supply chain information system infrastructure: understanding when to go to the
cloud. Journal of Supply Chain Management, 49(3), 25-41.