Presentation on Strategic Options & Current Situation of BMW Unit

This presentation provides an overview of the strategic options available to BMW's manufacturing unit, focusing on its current situation. It highlights BMW's expansion from traditional assembly lines in Europe and the US to developing nations like China and India, driven by increasing customer purchasing power and brand loyalty. The presentation emphasizes the use of high-end technology in product design and cost management, BMW's customer understanding through direct dialogue, and its commitment to sustainability. Furthermore, it underscores the importance of BMW's strong linkages with suppliers like Brembo and Bridgestone in developing a universal supply network. This analysis provides a comprehensive view of BMW's manufacturing strategies and its adaptation to a changing global market.

STRATEGIC
OPTIONS OF
BMW:
MANUFACTURIN
G UNITGROUP PRESENTATION

CURRENT SITUATION OF MANUFACTURING
UNIT OF BMW
 The assembly lines of the luxury cars of BMW was confined to UK, USA and
other important European countries only
 Now, the brand loyalty purchasing power of the customers of developing
nations are increasing
 Naturally, the company is developing assembly units in countries like
China, India, Malaysia, Indonesia and so on (Petrella, Laporta and Merlo
2018).
 The use of high end technology has facilitated the development of new and
better product designs and that also at a comprehensible cost

OPTIONS AND PRIORITIES
 The company have been able to develop stable customer understanding
through ongoing, direct dialogue with the customers of UK.
 This helped the manufacturers of BMW to emphasise on providing premium
products as well as services
 They are also engaged in developed future faceted technologies which
inspires others since their technologies support sustainability and is eco-
friendly.

LINKS WITH OTHER
BUSINESSES
 Te strong linkage of BMW with their suppliers have helped them to develop
universal supply network
 The major companies with whom BMW have tie ups are Brembo,
Bordwarner, Bridgestone, Mahle and Elringklinger (Zhang and Feng 2017).

REFERENCE LIST
 Petrella, L., Laporta, A.G. and Merlo, L., 2018. Cross-Country Assessment of
Systemic Risk in the European Stock Market: Evidence from a CoVaR
Analysis. Social Indicators Research, pp.1-18.
 Zhang, Z. and Feng, J., 2017. Price of identical product with gray market
sales: An analytical model and empirical analysis. Information Systems
Research, 28(2), pp.397-412.