Strategic Management Report: Alf Mizzi and Sons Strategic Analysis

This report provides a strategic management analysis of a company operating in sales, distribution, and the food sector, examining its strategies over the past five years. It explores various strategic concepts, including the types of strategies and the importance of strategy in encompassing marketing, finance, and human resources. The report delves into competitive drivers and the company's competitive position, analyzing internal factors using SWOT analysis and the VRIO framework to assess resources and capabilities. Furthermore, it includes a SWOT analysis of Alf Mizzi and Sons, identifying strengths, weaknesses, opportunities, and threats. The analysis also references academic sources to support the findings.

STRATEGIC MANAGEMENT

INTRODUCTION
The company is operating in the field of the sales and the distribution and also in the food
sector as well. The report includes the strategies which are used by the company in the
last five years. Company is using the relevant models and concepts for the fighting the
competition in the market

Types of the strategy in schools of strategy and the strategic concepts
Strategy is the action in which the direction of the set of the company and the various components
which would achieve the desired state of the company in the future. Strategy is the systematic
phenomena which involves the action plans and the common theme which would run in the
company. The nature of the strategy important because it would include the marketing, finance
and the human resource operations.

Models and concepts exploring the competitive drivers and impact of
the competitive position in the company
Competitive drivers are the drivers which are increasing the competition and the companies are
affected due tot the geographical markets. The companies are using the strategies for overcoming
the competitive market. The competitive position of the company is analysed by the attracting the
customers and the gaining the market share of the customers in the market. Duo to the competitive
position of the company is not able to attract the customers.

Internal analysis tools used by the company
The company is focusing on the swot analysis for internal analysis of the company and the
company need to work in the efficient manner which would increase the company performance in
the market. Strengths include the internal environment of the company and the factors which are
affecting the company performance. There are many strength of the company like the use of the
latest technology in the products and the services is useful for the company

Task 4
VRIO framework is considered as the tool that is used to evaluate Alf Mizzi and
Sons internal sources as well as capabilities to find out the if they can be a source
regarding a sustained competitive advantage.
Value
The first question of the frameworks represents that the if a resource able to add
the values by allowing a company to exploit opportunities or also they can defend
against threats
Rare
Resources that can only acquired by one or the few companies that can be known
as the rare. Valuable as well as Rare resources able to provide the competitive
advantage.
Costly to Imitate
A resource is considered to be costly to imitate if the firm that cannot have it can
buy or substitute within a reasonable price.
Organized to capture value
The resources do not confer any kind of the benefit for the firm until if it is not
organized to grab the values from them.

Task 5
Swot analysis of the Alf Mizzi and Sons
In the Swot analysis of the Alf Mizzi and Sons strength and weakness are known as the
internal factors over that a retailer has more control. While opportunities and threats
regarded as the external factors that have the positive as well as negative impacts that
can be faced by the firm like Alf Mizzi and Sons.
Identify strength
First one is the retailer's banking finance as it has the plenty of the capital as well as
bank loans. Another strength of the firm has cheaper wholesale prices. Additionally, the
firm has offeres the unique products as compared to the other retailers.

CONT..
Identify weaknesses
Alf Mizzi and Sons need to check that whether their brand image versus
key competitors or due to the lack of identity within the marketplace. The
store can be sell both the expensive as well as cheap brands
Looking for the opportunities
It is the most crucial for the Alf Mizzi and Sons to create and identify the
opportunities within the market. It able to identify consumers who desire it as
well as conducting the research of the market. It can identify an opportunity
to purchase a smaller retailer to enhance market share with the help of the
swot analysis .
Threats
A retailer can identify various threats by the help of the swot analysis as it
includes a decrease within consumer demand as a recession as well as
price among the competitors to enhance within competition.

REFERENCES
Books and journals
Aichhorn, N. and Puck, J., 2017. Bridging the language gap in multinational companies: Language
strategies and the notion of company-speak. Journal of World Business, 52(3), pp.386-403.
Aithal, P.S., 2016. Study on ABCD analysis technique for business models, business strategies, operating
concepts & business systems. International Journal in Management and Social Science, 4(1).
Baumgartner, R.J. and Rauter, R., 2017. Strategic perspectives of corporate sustainability management to
develop a sustainable organization. Journal of Cleaner Production.140.pp.81-92.
Caputo, F., 2016, September. A focus on company-stakeholder relationships in the light of the Stakeholder
Engagement framework. In 9th Annual Conference of the EuroMed Academy of Business.
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