Develop and Implement Strategic Plans for Bounce Fitness Presentation

This presentation details the strategic plan for Bounce Fitness, a health and fitness company. It begins with an overview of the company's mission and vision, emphasizing the importance of employee wellness and market penetration. The presentation outlines the company's current performance and establishes key business objectives, including sales growth, market recognition, and cost reduction. A PEST analysis identifies political, economic, social, and technological factors influencing the business. The presentation also examines the strengths and weaknesses of competitors and conducts a SWOT analysis to identify internal and external factors. The future strategy and initiatives include raising productivity, marketing services, and recruiting talent. The presentation includes an evaluation of cooperative ventures, a strategic plan timeline, and a communication plan. Measurable performance indicators and provisions for change requests are outlined, along with a plan for monitoring and review, and feedback. References are provided for all the information. This comprehensive presentation offers a detailed guide to strategic planning and implementation for the fitness industry.

Running head: DEVELOP AND IMPLEMENT STRATEGIC PLANS
Develop and implement strategic plans
Name of the Student:
Name of the University:
Author Note:

2DEVELOP AND IMPLEMENT STRATEGIC PLANS
Slide 1
Cover Page and Title
Slide 2
Background of the purpose for this presentation
This main purpose of this presentation is based on two facts:
Healthy employees are more productive as compared to chronically ill employees
The cost to prevent injuries is less as compared to treatment before that by remaining fit
and healthy (Wolf and Floyd 2017)
Marketing is essential component to maintain growth as well as market penetration
Basic market need means reduction of corporate costs as well as increases in employee
efficiency that can be achieved by conducting long-term wellness programs (Wheelen and
Hunger 2017)

3DEVELOP AND IMPLEMENT STRATEGIC PLANS
Slide 3
Mission and Vision Statement
The Mission Statement of Bounce Fitness is to serve the community with quality, unique,
comprehensive as well as distinctive health programs and services (van Buuren et al. 2014). In
addition, the employee team of Bounce Fitness will be expanded who will provide preventive
services to bring improvement in the quality of life among the participants. This can be done by
providing health and fitness services by utilizing the state of art equipment as well as practices.
Therefore, the programs will show the needs of the members and that should be financially
viable for all the stakeholders.
The Vision Statement of Bounce Fitness is to become premier provider of wellness
integrated services. Bounce Fitness will conduct comprehensive programs and services to
empower the employee culture and creative acquisition of resource use (Smith 2013).
Slide 4
Current Performance
Increased usage of fitness facilities on behalf of individuals
Incorporating fitness memberships within the basket of benefits and that is added to the
total compensation package (Phillips and Moutinho 2014)
Slide 5
Business objectives
To generate 10% yearly increase in sales

4DEVELOP AND IMPLEMENT STRATEGIC PLANS
To sustain in the current marketplace and be recognized as premier long-term wellness
program provider (Peppard and Ward 2016)
To increase market penetration for every quarter
To decrease customer acquisition costs by 4% on every 2 quarters
To lower the cost of service delivery by 1% a quarter (Latif et al. 2013)
To hold customer spending as a percentage of sales and at a steady rate
Slide 6
PEST Analysis
PEST Analysis
Political factors
Legislation
Political power
Regulation
Economic factors
Inflation
Tax
Interest rates
Growth
Social factors
High standard of living
Attitudes towards work
Demographics change
Technology factors
Research
Improvement to process
Inventions

5DEVELOP AND IMPLEMENT STRATEGIC PLANS
Slide 7
Strengths and Weakness of competitors
There are main competitors for Bounce Fitness and these are:
Community fitness programs as well as school facilities aims at appealing to lower-
income families and student who desire to have proper access to fitness facilities (Jeston
and Nelis 2014)
Forever Fit Gym services mainly targets individuals who are dedicated and motivated to
workout 5-7 times per week (Hill, Jones and Schilling 2014).
Better bodies’ targets casual fitness seekers who do not work out with a high intensity
but still desire the status as well as recognition.
The above competitors of Bounce Fitness have already captured the large demographics
especially in Australian market. In addition, the advertisement campaign conducted by Bounce
Fitness may face threats while promoting the wellness strategy for facilitating personalized
health programs as well as enhancing the volume of sales as a whole (Haines 2016).
Slide 8
SWOT Analysis
Strengths Weakness
Trained and experienced staff members
Detailed health wellness program
Results-oriented approach for attracting and
Cost of attracting a large corporate client
High cost associated with customized and personal
service

6DEVELOP AND IMPLEMENT STRATEGIC PLANS
maintaining customers (Gordon 2013) Inability to work on high volume business model
Opportunities Threats
Participation within a growing market
Ability to leverage future quantitative analysis as it
supports the contention in the long run
Large increase in clients
Lack of immunity to an economic slowdown
Intense competition from large and established
competitors
Change in society where individuals starts to take
responsibility for client maintenance (Ericksen,
Berke and Dixon 2017)
Slide 9
Future strategy and initiatives
Raising productivity
Marketing services to companies as well as individuals
Lowering overall costs
Recruitment of talented staff members
Dedicated as well as hardworking founders (Ellinger and Ellinger 2014)
Signing up a sufficient member of medium-sized companies
Continuing to drive down the cost that is associated with serving a customer

7DEVELOP AND IMPLEMENT STRATEGIC PLANS
Slide 10
Evaluation of cooperative ventures (risk, cost benefit analysis, due diligence)
Cost Benefit
Cost for new staff members
Brochure
Advertisement
$ 1000
Bounce Fitness will get goodwill in this market as
well as raise their income
This company can survive in the competitor market
Cost of the employee training that is main need for
Bounce Fitness and it will cost around $3000
Bounce Fitness could get more experienced as well
as talented employees who will provide better
services to the customers and attract the potential
customers.
Slide 11
Strategic plan timeline, responsible parties
Implementation Schedule
Main
Activities
1st week 2nd week 3rd week 4th week 5th week 6th week 7th week 8th week
Advertisement
New Staff
Members
Brochure
Induction for
new staff

8DEVELOP AND IMPLEMENT STRATEGIC PLANS
members
Review of the
plan
Feedback
Advertising Start
Date
End Date Budget Manager Department
Advertising Campaign
Number 1
1/8/2017 30/8/2017 $6,000 General Manager in
Marketing
Marketing
Advertising Campaign number
2
1/12/2017 25/12/2017 $8,000 General Manager in
Marketing
Marketing
Other
Total Advertising Budget $14,000
Public Relations
Pamphlet completion 22/8/2017 30/8/2017 $1,600 General Manager in
Marketing
Marketing
Other
Total PR Budget $1,600
Direct Marketing
Marketing Plan Completion 22/8/2017 30/8/2017 $0 General Manager in
Marketing
Marketing
Other
Total Direct Marketing Budget $0
Web Development
Marketing Plan Completion 1/8/2017 30/8/2017 $8,200 General Manager in Marketing

9DEVELOP AND IMPLEMENT STRATEGIC PLANS
Marketing
Other
Total Web Development
Budget
$8,200
Other $0
Total Other Budget $0
Total $33,600
Responsible parties
The General Manager will share the responsibility of all the marketing activities with the
Centre Managers as and when needed (Chari et al. 2014).
Slide 12
Communication Plan
The main purpose of the communication plan is to serve the community with quality as
well as comprehensive and unique health service programs (Cassidy 2016)
The main objective of the advertising campaign is to position Bounce Fitness as one of
the most effective physical service provider based on wellness examination, health
assessment as well as fitness centre in areas such as Sydney, Melbourne and Brisbane
Slide 13
Measurable performance indicators to monitor progress in implementing plan

10DEVELOP AND IMPLEMENT STRATEGIC PLANS
To generate 10% increase in sales volume as well as increase in the market penetration at
every quarter (Basadur, Gelade and Basadur 2014)
Bounce Fitness aims at becoming long-term wellness provider to the people who lives in
Brisbane, Sydney and Melbourne
To accomplish lower cost per unit of service delivery
To decrease customer acquisition cost
Holding the percentage of sales at steady rate
Slide 14
Making provisions for change request in the plan
Any change request can be adjusted to the final plan according to recent needs and
expectations of the customers (Austin and Pinkleton 2015)
Change should suffice according to laws and regulations.
Slide 15
Evaluate achievement of objectives at agreed milestones
Meeting legal as well as ethical requirements in the areas of Bounce Fitness
The advertisement objective is to abide by the anti-discrimination legislation as well as
privacy law that are the basic requirements for a fitness brand (Arvidsson, Holmström
and Lyytinen 2014)
Promotes equal opportunity to its members
Slide 16
Monitor and Review

11DEVELOP AND IMPLEMENT STRATEGIC PLANS
The profile of the client at Bounce Fitness takes into accounts mostly employees and
regular clients where the CAGR of corporate employees are 35% and regular clients are
15%.
Information is needed about the targeted audience that include lifestyle, demographics,
attitudes as well as existing product usage by the customers (Arena et al. 2015)
Slide 17
Feedback, Support and Endorsement
After implementing the campaign, it is important for the management of Bounce Fitness
to collect feedback from the existing clients on matters relating to any improvement for
further generating profits (Armstrong and Taylor 2014)
Spread advertisement message to the targeted audience

12DEVELOP AND IMPLEMENT STRATEGIC PLANS
Reference List
Arena, R., Guazzi, M., Lianov, L., Whitsel, L., Berra, K., Lavie, C.J., Kaminsky, L., Williams,
M., Hivert, M.F., Cherie Franklin, N. and Myers, J., 2015. Healthy lifestyle interventions to
combat noncommunicable disease—a novel nonhierarchical connectivity model for key
stakeholders: a policy statement from the American Heart Association, European Society of
Cardiology, European Association for Cardiovascular Prevention and Rehabilitation, and
American College of Preventive Medicine. European heart journal, 36(31), pp.2097-2109.
Armstrong, M. and Taylor, S., 2014. Armstrong's handbook of human resource management
practice. Kogan Page Publishers.
Arvidsson, V., Holmström, J. and Lyytinen, K., 2014. Information systems use as strategy
practice: A multi-dimensional view of strategic information system implementation and use. The
Journal of Strategic Information Systems, 23(1), pp.45-61.
Austin, E.W. and Pinkleton, B.E., 2015. Strategic public relations management: Planning and
managing effective communication campaigns (Vol. 10). Routledge.
Basadur, M., Gelade, G. and Basadur, T., 2014. Creative problem-solving process styles,
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Science, 50(1), pp.80-115.
Cassidy, A., 2016. A practical guide to information systems strategic planning. CRC press.
Chari, S., Katsikeas, C.S., Balabanis, G. and Robson, M.J., 2014. Emergent marketing strategies
and performance: The effects of market uncertainty and strategic feedback systems. British
Journal of Management, 25(2), pp.145-165.

13DEVELOP AND IMPLEMENT STRATEGIC PLANS
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Jeston, J. and Nelis, J., 2014. Business process management. Routledge.
Latif, B., Gohar, F.R., Hussain, A. and Kashif, M.M., 2013. Barriers to Effective Strategic
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digital strategy. John Wiley & Sons.
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Smith, R.D., 2013. Strategic planning for public relations. Routledge.