LT6018GN: Strategic Planning for Hospitality - Hilton Case Study

This report provides a comprehensive analysis of strategic planning within the hospitality industry, focusing on the Hilton Hotel as a case study. It begins with an introduction to strategic management and its importance for organizational growth, detailing the strategic management process including goal setting, strategic formulation, implementation, and monitoring. The report then applies Porter's five forces to evaluate the competitive landscape, followed by PESTLE and SWOT analyses to assess the macro and micro environments and identify competitive advantages. Various strategic options for Hilton's development, such as franchising, management contracts, joint ventures, and mergers & acquisitions, are examined. The conclusion summarizes the findings, emphasizing the value of strategic management in adapting to industry changes and maintaining a competitive edge. References to relevant literature are also included, and the analysis is performed to fulfill the requirements of the LT6018GN module on Strategic Planning for the Hospitality Industry.

Strategic planning
for the hospitality
industry

INTRODUCTION
 Strategic Management refer to the development of the
strategy for the development of the increased
performance in the organization, which can help in the
growth and expansion of the Industry.
 There are many sources which can help in strategic
development which can eventually increase the
performance of the firm.

1.Strategic Management Process
 Strategic Management Process carried out
on the Hotel Hilton consists of the various
strategic management techniques which is
implied on Hotel Hilton
 for the strategic improve which can be
used to evaluate the change in the
business strategies which can help in the
improvement of the Hilton.
 Strategic management process consists of
five steps of strategical management
which are goal setting, strategic
formulation, strategic implementation and
strategy Monitoring.

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 Goal Setting-
 For the strategic development of
the Hotel Hilton, aims are
identified which can evaluate the
goal setting which can increase
the growth and development of
the firm.
 This process start with the
definition of setting a short and a
lone term objective which can
help in the development of the
firm.

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 Strategic Formulation-
 Information can be collected by evaluation of the macro environment which
can help in the development of the strategies which can be evaluated with the
help of the evaluation carried out for the developing the strategies which can
help Hotel Hilton in the developing the strategies
 improving the performance of the firm this is carried out by the evaluation of
all the sectors of Hilton which can help in the all round development of the
firm.

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 Strategic Implementation-
 Strategies so developed by the
above evaluation can be used for
the development of the Hotel
Hilton
 helping the organization of grow
and evolve as a firm minimising
the effect of the competition.
 the analysis of the competition is
done to minimise the target
produce which helps in
eliminating the competition of
the industry

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 Strategy Monitoring-
 The strategy which is
developed is now
monitored with the help
of the managers which
focuses on the record
keeping and evaluating
the performance of the
firm.

Porter's five force for the evaluation of the
business strategy
 Threat of New Entrance-
 This is carried out by the evaluation of
the external environment which can help
in the evaluation of the threats carried
out by the new entrance which can
eventually decrease the growth of the
Hotel Hilton(Elbanna, 2016).
 As there is a fall of the sales which can
decrease the growth of the firm

Threat of substitutes-
 There are many substitutes which are available in the
industry which can affect the growth rate of Hilton.
 These substitutes can affect the economy of the hotel
decreasing the growth of the firm these substitutes can be
eliminated

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 Bargaining power of customers-
 the powers of customers can be minimised concentrating
on the evaluation of the products which can help to
decrease the power of customers.
 As a customers needs lowest price, Hilton must strategies
to develop a strategy which can help in the growth of the
firm.

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 Bargaining Power of
Suppliers-
 there must be many
suppliers with Hotel
Hilton which can help in
the channelizing and
eliminating the ways
which are threat to the
Hotel

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 Competitive rivals-
 By the strategic development
of the firm there are various
processes which can give
rise to the providing the
safety from the rivals which
can help in the development
of the Hilton strategies are
developed which can help in
keeping up the various rivals
out of reach.