Strategic Planning Report: Plantris Shine Company, Australia

This report details the strategic planning and business plan for Plantris Shine Company, an Australian-based car wash service. The company aims to provide eco-friendly car washing and detailing services, utilizing water-free techniques and environmentally friendly products to minimize environmental impact. The report covers various aspects of the business, including an executive summary, company description (promoters, shareholders, board of directors, advisors), products and services (Dry wash technology, Stream car wash method), SWOT analysis, market analysis (target market, market trends, competitors), marketing and sales strategies, research and development, staffing and operations, and financial projections. The company plans to target car dealerships, local businesses, and individual car owners, emphasizing its competitive advantage through sustainable practices and cost-effective services. The financial projections include sales, exports, net profit, investment, and employment figures over a three-year period, along with funding requirements and key assumptions. The report concludes with a summary of the company's goals and objectives, including a long-term vision to become a leading eco-friendly car wash provider in Australia.

Running head: STRATEGIC PLANNING
PLANTRIS SHINE COMPANY
Strategic Enterprise
Planning
5/29/2019

STRATEGIC PLANNING 1
Executive Summary
The aim of this report is to present a business plan of Plantris Shine Company which
is involved in offering car washing and detailing services to the customers in Australia. The
key motive of the business is to be responsible for society by using environmentally friendly
products for car washing and avoiding the use of water in order to safeguard natural
resources. The report has highlighted all the key aspects of the business plan such as
marketing and sales strategy, target market, competitive advantage, and financial projections.
Using environmentally friendly products for cleaning the car will result in a less negative
impact on the environment. In addition to this, the company has planned to offer low-cost
services in order to attract customers who believe that washing car at home is cost-effective
but ignoring environmental concerns. In order to operate the business successfully company
has planned to hire two full times and two part-time experts of car washing. From the
analysis of the report, it could be said that Plantris Shine Company will be able to cover the
Australian market successfully as there is greater need of businesses making use of water free
techniques for car washing and environmentally friendly products. The report has also
presented the financial projection and funding requirement for the Plantris Shine Company.
Year 1 Year 2 Year 3
Executive Summary Amount Amount Amount
Sales $ 4,96,000.00 $ 5,54,900.00 $ 4,39,070.00
Exports 0 0 0
Net profit before tax $ 3,57,607.00 $ 3,74,200.82 $ 3,99,966.66
Investment 154366 237350 399820
Employment $ 23,874.00 $ 25,067.70 $ 26,571.76

STRATEGIC PLANNING 2
Table of Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................4
Company Description.............................................................................................................4
Promoters...........................................................................................................................4
Shareholders.......................................................................................................................5
Board of Directors..............................................................................................................5
Advisors.............................................................................................................................5
Products and Services........................................................................................................6
SWOT Analysis.................................................................................................................8
Motto of Plantris Shine .....................................................................................................9
Market Analysis.....................................................................................................................9
Target Market.....................................................................................................................9
Total market valuation and Market Trends........................................................................9
Profile of Competitors......................................................................................................10
Competitive Advantage....................................................................................................11
Benefits to clients.............................................................................................................11
Marketing/Sales Strategy.....................................................................................................11
Market Segment...............................................................................................................11
Key Benefits to different customer segment....................................................................13
Marketing Responsibility.................................................................................................13
Income sources.................................................................................................................13
Sales Strategy...................................................................................................................15
Pricing..............................................................................................................................17
Advertisement and Promotion..........................................................................................17
Research and Development..................................................................................................18
Roadmap..........................................................................................................................18
Research and Development..............................................................................................18
Technical Partners............................................................................................................19
Patents and brands............................................................................................................19
Staffing and Operations........................................................................................................19
Management Organization charts....................................................................................19

STRATEGIC PLANNING 3
Staffing.............................................................................................................................20
Training plans...................................................................................................................20
Operations........................................................................................................................20
Financial Projections............................................................................................................21
Key assumptions..............................................................................................................21
Profit and loss accounts....................................................................................................21
Balance sheets..................................................................................................................22
Cash flow projections.......................................................................................................23
Sales Pipeline...................................................................................................................23
Funding Requirement.......................................................................................................24
Conclusion................................................................................................................................24
References................................................................................................................................26

STRATEGIC PLANNING 4
Introduction
Strategic planning is said to be the most essential aspect required for resolving
strategic tasks. It is the procedure of creating, managing, and maintaining a strategic balance
between the goals of the business and the resources present in the environment. A strategic
plan is said to be the activities set that are generated for the success and growth of the
business (Steiner, 2010). Strategic management is an art of business planning performed at a
higher level and executed by the leaders of the company and is concentrated on creating a
dense underlying establishment for business (Rothaermel, 2013). The intent of this report is
to present the strategic planning of the new business idea that is Plantris Shine which is
involved in the sustainable car washing business in Australia. The report is highlighting the
key activities and functions that business has planned to follow in order to take the business
to the highest success level. Some of the business activities that are highlighted in this report
are company background, market analysis, sales strategy, marketing strategy, financial
projections, funding, etc.
Company Description
Promoters
Promoters can be an individual or an organization that supports in raising money for
some kind of investment activity. Promoters work for raising the money for a business by
providing investment vehicles (Tade & Akinleye, 2012). The key promoters that will be
contacted by Plantris Shine are Mirum Agency, which is a digital marketing agency with
operations across the globe. This company is known in the market for combining the strategy,
technology, and creativity for understanding human and business motivations (Mirum
Agency, 2019).

STRATEGIC PLANNING 5
Shareholders
All the students involved in establishing the business idea of Plantris Shine will have
equal stake in the business as each student have invested in the business in cash as the initial
capital. After successfully establishing the business in the Australian market, the company
has planned to issue its shares in the general public by listing the company on the Australian
stock exchange. In addition to this, the company will initiate the tie-up with Benalla
Sustainable Future group and Eastern Climate Action Melbourne.
Board of Directors
The board of directors of the company will be comprised of the owner (managing
member), general manager, sales and marketing officers and finance and administration
officer.
Advisors
The advisors who will be contacted by Plantris Shine for the legal advice and support
are Bendigo District Environment council. This organization is determined as environmental
advocates. They have worked expansively with the City of Greater Bendigo on different
planning schemes and policies, and have sustained an endless public profile (Environment
Victoria, 2016).
Products and Services
Background of Business plan
Plantris Shine the car wash company has been established by the college students
who were inspired by different businesses that are involved in the sustainable business
practices. The business idea of Car wash by reducing the use of water and washing cars with
environmental friendly products was thought by the students after observing the wastage of
water by the people who believe the car washing at home is cost effective in comparison to

STRATEGIC PLANNING 6
consuming the industrial services. The head office of Plantris Shine will be established in
Melbourne. The most suitable metro cities in Australia to start the business is in Melbourne
because Victorian government encourages sustainable business starts ups by providing
mentors and legal advices and the multi- cultural environment including the highest
population of students provides wider scopes for the business.
The company will make use of environmental friendly products and reducing the
consumption of water in order to avoid attain a sustainable word. The primary product of the
company is Dry wash technology – Wax and Wipe Method, which is a Blend of soaps,
surfactants, wetting agents, plus a superior Sio2 ceramic protective coating. The Wax – Wipe
method provides aircraft finish for luxurious cars, while reducing the water consumption of
only 1250 litres water for 25000 cars. In traditional car wash method one car needs 300 litres
of water and an average of 7.5 million litres per year, which saves around 98% of water
consumption. The second product is Stream car wash method, which is operated by a LPG
gas powered small engine. The equipment is Imported from Brimfull Shine, China for 8000
dollars, this product got appreciation in 2018 Sustainable business model exhibition happened
in California. The products that will be displayed in the hub are Eco Touch Car Wash
Shampoo, Eco Touch Waterless Car Wash, Nature’s Green Magic Premium Interior Cleaner,
President’s Choice Green Fragrance-Free All-Purpose Cleaner and White Vinegar. All these
products are eco-friendly and available on Amazon.com but the company had signed a
contract with them profit share basics.
The business has planned to also offer a Hooka service near lounge area for the customers
such that they do not get bore and enjoy visiting Plantris Shine car service.

STRATEGIC PLANNING 7
Benefits and features
Plantris Shine Company has planned to offer an exclusive, innovative, and efficient
service, by raising the car wash business bar. The company installed solar panels to generate
electric power and replaced all halogen lights to LED lights. As per the calculation 220
kwh/day of energy is needed for the car wash hub but it is reduced to 63kwh/day by
implementing the changes as mentioned above. The environmentally friendly and high-
quality product line of the Plantris Shine will offer a supreme shine at a convenient time and
place to the customer. The company will treat its customers at the highest priority and
determined to meet their expectations (Hill & Brierley, 2017).
Unique selling points
The unique selling point of Plantris Shine is the use of environmentally friendly and
sustainable products for the cleaning of the car, in order to reduce the business effect on the
environment.
The company is also focused on saving the water and has planned to save around 50-
90 gallons of water per vehicle.
Advantages to customers
 The products that will be used by Plantris Shine are completely safe for the car as
well as for the environment, so they do not have to sacrifice quality to “Go Green”.
 Now people can save their money and time while protecting their car.
 Plantris Shine will offer car wash services at a convenient place and time of the
customer, such that it can contribute towards saving the time as well as money of the
customers.

STRATEGIC PLANNING 8
 The environment-friendly car cleaning products can also be purchased by the
customer from Plantris Shine through the online medium as well as from the retail
outlet of the company.
Disadvantages or weak points
 The major weak point for Plantris Shine is its low market presence in the Australian
market, which can result in making negative perception by the customers.
 Today different automotive brands are offering different customer services like car
washing which results in impacting the market share for Plantris Shine in the market.
This results in increasing the intensity of competition for the company.
Future Developments
Plantris Shine has planned to be listed on the Australian stock exchange such that it
can issue its share in the market for the general public.
Market development strategy will also be adopted by Plantris Shine , in order to
extend business operations in different nations such as USA, Germany, etc.
Long Term Aim of Business
The long term aim of the company is to be the largest and loved car washing company in the
Australian market by using environment-friendly products for car cleaning.
Objectives
 The key objective of Plantris Shine is reducing the negative business effect on the
environment such as wastage of water in car cleaning, high chemical, and toxic
products, etc.
 To be viewed as the top car wash and detail service in Australia.
 Maintaining a high gross profit margin

STRATEGIC PLANNING 9
 Expanding business operations in different states of Australia and other nations like
Germany.
SWOT Analysis
Strength
A strong relationship with key partners
The positive image in the eyes of the target
audience
Experienced and trained employees
Use of environment-friendly products for car
cleaning
Weakness
Low market presence and awareness in the
Australian market
Lack of market knowledge
Opportunities
Market development in different
Australian states and other countries like
Germany and the USA
Capability to decrease the fixed cost
Threats
Presence of a number of big players in the
market, which can result in increased
competition for the company.
A global economic downturn can influence
the business of Plantris Shine .
Motto of Plantris Shine
Cleaner and Waterless Car Wash Service at Your Doorstep
Market Analysis
Target Market
Plantris Shine will target three customer groups that are car dealerships, local
businesses, and car owners. The area where the company will establish is covered with

STRATEGIC PLANNING 10
affluent customers, where around 40% of the people earn $70,000 in a year (Bob In Oz,
2019). Hence, they own branded cars and desire them to look clean and good. There are
around five diverse car dealerships in the zone of three-mile radius which need services of car
washing for diverse fleets. In addition to this, there are a number of local businesses that have
cars and require the cleaning service for their vehicle.
Total market valuation and Market Trends
The revenue of the industry of Detailing and Car Wash Services has increased
marginally in last five years, which is supported by customers increasing awareness regarding
the environment in terms of high consumption of water and possibly instigated by vehicle
washing at home. Though, a decrease in the average working weekly hours and sluggish
development in the discretionary income have resulted in miserable demand for the services
of the industry. A number of customers hence has opted to wash their vehicle at home and
save money in spite of environmental issues. The revenue of the industry is anticipated to
increase at the yearly rate of 0.4% in the coming five years from 2018-19, to around $508.9
million. Decreasing availability of the water has inspired customers to make use of industrial
services in the last five years. Thought, it is expected that the revenue of the industry is to
decrease by 1.5% (IBIS World, 2019). Considering the environmental issues related to car
washing industry, Plantris Shine has planned to offer environment friendly services by
reducing the use of water and adopting environment friendly products. Plantris Shine will be
able to successfully cover this market as its motive is to offer safe and environmentally
friendly services to the customers which are the key concern of this industry.
From the analysis, it has been analyzed that Plantris Shine can cover this market
through its unique services. In the initial phase, the company has planned to target for 8% of
the share in the Australian market.

STRATEGIC PLANNING 11
Profile of Competitors
The car wash and detailing service industry of Australia is comprised of limited but
big players in the market which give strong competition to the new entrants. From the
analysis it has been identified that there are two key players in the car washing industry of
Australia are Magic Hand Car Wash Franchisor Pty Ltd and Mpower Franchising Pty Ltd.
Magic Hand Car Wash Franchisor Pty Ltd is the largest provider of services of hand
car-wash in the Australian market. The company is also the biggest company in the industry
in terms of revenue. The idea behind establishing this company was combining a car wash
with the café. The company specializes in offering detailing and manual car wash services.
The market share of the company is 7.8% (IBIS World, 2015).
Mpower Franchising Pty Ltd is the parent company of Car Care Australian Pty Ltd., a
major franchiser of mobile car washing and detailing services. The market share of the
company in the Australian market is 3.3% (IBIS World, 2015).
Competitive Advantage
The factors that will support Plantris Shine in attaining competitive advantage in the
Australian market are its quality and environment friendly services to the customers. As
discussed above, considering the environmental issues, the company has planned to save
water and make use of environment friendly products while washing the car.
Cost effective services to the customer is another factor that will support Plantris
Shine in attaining competitive advantage in the Australian market.
Benefits to clients
Offering environment friendly services in the market will benefit the environment as
well as clients of the company. As the company has planned to reduce the use of water which
will result in reducing some issue of water scarcity in the market. In addition to this, offering