This report presents a comprehensive strategic plan developed for Canterbury Renovations, a startup cabinet making business. The plan begins by outlining the company's vision, mission, and core values, followed by an analysis of the competitive landscape, including the identification of strengths, weaknesses, opportunities, and threats (SWOT analysis). The report also incorporates a PEST analysis to assess the external environment, encompassing political, economic, social, and technological factors. It documents relevant research and background information to support the strategic plan's development. Strategic objectives and strategies are formulated to guide the company's future direction, with each strategy detailed by assigned priorities, timeframes, responsible parties, and measurable performance indicators. The plan also addresses risk management and includes a method for monitoring implementation, culminating in a summary and recommendations. The report aims to provide a roadmap for Canterbury Renovations to achieve its goals and gain a competitive advantage in the market.