Strategic Plan Analysis Report - MGT302A, Semester 2

This report provides a comprehensive analysis of a strategic plan, examining the vision, mission, and historical performance of an organization. It delves into the external and internal environments, identifying key strategies such as dual branding and investments in customer experience and digitization. The report discusses the challenges of implementation, including the complexities of dual branding and maintaining customer satisfaction. It evaluates the strategies, highlighting the use of Aircraft Communication Addressing and Reporting Systems and the importance of customer satisfaction and financial indicators. The analysis also considers the impact of geographical locations and technological factors, such as free internet and 5G streaming, on the organization's future revenues and competitive advantage. The report concludes by assessing the organization's ability to achieve its long-term objectives and gain a sustainable competitive advantage.

VISION/MISSION
Mission is to provide exceptional level of service by meeting th
expectations of the customers through continuous investment
The Vision is to operate as a great airline through Togethernes−
Genuinity;− Inventive;− Optimistic; and− Experienced values.
HISTORICAL PERFORMANCE
It introduced Flying Doctor Service.
It introduced Short C Class flying boats on the UK route.
It introduced Boeing 727, 747 and 767s.
It introduced A380 fleets and also new low cost carriers 'Jetstar'.
It has a world record for commercial engine performance.
There has been an improveent in the financial performances with an
increase in Return on Invested Capital and Profit Before Taxes.
EXTERNAL/INTERNAL
ENVIRONMENT
The important external factors that directly affects the airw
are the geographical locations and the technological factor
Geographical locations have a huge impact on future reven
Free internet facilities, charging ports for all the customers
streaming via 5G networks in the coming future are the are
where it can always have improvement and the customers
appreciate it (Crotty, 2018). The internal environment conta
value system, the corporate culture, mission and vision, ph
resources and human resource quality. The staffs are
professionally qualified and trained. The organization value
staffs as well as the customers.
KEY STRATEGIES
Dual Branding
Investment in Customer, Brand , Data and Digitization.
1.
2.
IMPLEMENTATION CHALLEN
Implementing dual brand is difficult as it includes two d
organization. The branding might be a total failure
organizations does not share the same mission and
customers face problem with one brand the image of the oth
also gets affected (Raynes, 20
Satisfying the customers in the long run is very difficult. O
implemet technological advancements like charges in the se
wifi in the lounges and 5G streaming but a minimum disru
always lead to complains. Investing in technology and dig
requires huge financial suppo
1.
2.
EVALUATION OF STRATEGIES
The organization uses Aircraft Communication Addressing and
Reporting Systems for recording on time performances data so that the
brand image does not get affected because of delays. The main goal is
customer satisfaction and this can be evaluated by seeing whether the
customers are satisfied or are there further new set of goals
implemented. The deviation can be emphasized upon. The improvement
of the key financial indicators also helps in evaluating the success of the
strategy. The current year shows an increase in the revenue and market
share.
REFERENCES