Assessment 2: Strategic Plan Implementation for Woolworths

This project analyzes the strategic plan implementation for Woolworths, focusing on entering the global market. The assignment begins with an introduction to Woolworths, its history, and its current position as a major Australian retailer. It presents two strategic plans: entering the global market and focusing on consumer satisfaction, evaluating their strengths and weaknesses. The project then justifies the selection of the global market entry strategy, highlighting its potential for increased market presence, customer base, and profit. The assignment further addresses the effective communication of the plan to the team, resource organization (human and capital), performance management, and the documents used during implementation. It also covers continuous review, refinement, coaching of underperforming team members, problem-solving, and overall management of the business plan implementation. The conclusion reaffirms the decision to enter the global market, emphasizing market analysis, product differentiation, and opportunities for growth.

Develop and implement strategic plans
Assessment 2
Submitted by:
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Introduction:
In 1924, Woolworths started its operations when the first store Woolworths Stupendous Bargain
Basement opened in Sydney’s imperial arcade. In 1927, it officially became a chain when it
opened its second store on Queen Street, Brisbane. Today, it is one of Australia’s largest retailers
with more than 3000 stores and 201,000 employees, and a motto of delivering best in
convenience, quality and value to the customer (Woolsworth, n.d.). In this project, we will choose
between two strategical plans created previously and answer the queries about how to successfully
implement the plans with effective communication, resources organization, employee’s
performance assessment and overall performance.
PART A
Strength Weakness
Strategic plan 1
Entering global market
It will help us with gaining a
new market. A new market
will increase the customer
base and provide the
company with new
opportunities. Additionally,
it will increase profit. Also,
entering a new market will
increase the company’s
exposure and will help the
company to participate in
trade fairs.
There is no guarantee
regarding the success in the
new markets. Also, there is a
huge risk and high cost
associated with this venture.
Additionally, there are many
legal and social obligations
which are needed to be
fulfilled by the company. A
new market will require
starting from scratch.

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Strategic plan 2
Consumer Satisfaction
A high consumer
satisfaction rate will help us
in maintaining a stable base
of consumers. The company
will eventually gain
customers due to high-end
services provided. It will
help the company to
improve due to the constant
feedback provided by the
consumer. Additionally, a
high consumer satisfaction
rate will add to the
company’s goodwill in the
market.
The consumer satisfaction
process will increase the
cost of the company and
lead to increase in prices of
the product. This would
discourage the customer
from buying our product.
There is a risk of customer
shifting to other services due
to competitor’s offers.
Additionally, the increased
cost will marginalize profit.
Most appropriate strategic plan decided for implementation:
The strategy 1 of entering global market will be decided for the implementation. Entering global market
will help the company to increase their market presence and broaden their customer base. It will increase
the company’s profit exponentially and give the company its due exposure. Also, Woolworths is currently
operating in both Australian and New Zealand’s market making it a multinational company and has

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experience in entering the new market. Though the risk of entering in a new market is very high and costly
but only the high risk brings high profits which will subsequently cover the high cost. It will help the
company to enlarge its goodwill.
PART B
(Answer following questions)
 How strategic plan is communicated effectively to team?
The first thing required to effectively communicate in the company is conducting an all company
meeting (Murray, 2018). Elucidate employees about why the previous strategy fell short and then
explain the new strategy. Specify the difference between the old and the new strategy, and
respond to all the questions raised by the employees. After sometimes conduct a follow-up
meeting.
 How all required resources are organised and arranged
The required resources in this project are human and capital resources (Saade & Nijher , 2016).
The human resources are organized by assigning new task and functions and can be arranged via
conducting job interviews and hiring new employees. While capital resources can be organized by
diverting the existing resources along with the focus of new strategy; and can be increased via a
new issue of shares and debentures.
 How performance management is undertake for the implementation
The job position will be clearly defined with a purpose, its nature and scope. Each job will have a
performance expectation which will be redesigned every year according to the phases of the
strategic implementation (Ansoff, et al., 2018). Additionally, performance appraisal will be given
to those who achieve their targets.
 Which documents worked during implementation and which are not

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Many documents such as the certificate of origin, manufacturer’s analysis certificate, international
business licensing, patents and trademark worked during the implementation of the strategy.
While some documents like the certificate of radiation and A.T.A carnet etcetera.
 How strategic plan is continually reviewed and refined to obtain the required outcome
The strategic plan is continuously reviewed with the help of consumer satisfaction surveys and
comparing the data of sales achieved to the targeted sales of the company. Also, regular sessions
were conducted for the employees on how to achieve the targeted success, how to maintain their
motivation through the changing phrase of entering a new market and dealing with a new product.
 How did you coach team members who are under-performing, or require additional assistance
The team members are taught through a one-on-one engaging consultation with their immediate
senior. The discussion includes what is expected from the employee and which problems are they
facing. It also involves a dialogue about possible solutions to solve their problems.
 How you solved problem issues as they arise
A problem issue is resolved by doing a complete analysis of the problem. This analysis includes
how the problem is affecting the business, and its implications in the business process (Robertson
& Robertson, 2018). After acquiring the result of the analysis, a proposal about potential solutions
is made and the most suitable of them is selected.
 How you performed the overall management of the business plan implementation
The overall management of the business plan is done by the senior level manager, with the help of
their subordinates. The senior-level managers control and supervise the activities of the

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subordinates. They are required to report the upper-level management about their progress and
hurdles faced. They also have discretionary powers regarding any urgent work.
Conclusion
From the above discussion, it can be concluded that the company will follow the first strategy and
will enter the global markets. A new market will be selected by doing a complete market analysis
and choosing the most suitable market for our product. It would provide the company with a great
opportunity to increase its customer base and goodwill in the international market. This would in
turn lead to increase in profit and the chance of further expansion. Additionally, the new product
will provide the company with a chance of product differentiation which is required by the
company to meet the current trends in new market. Hence, the company is ready for entering new
market.

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References
Ansoff, H. I. et al., 2018. Implanting Strategic Management. 3 ed. Cham: Springer.
Murray, R., 2018. Talking with Your People: A Roadmap to Achieve Better Employee
Communications in the Corporate World. Auckland: Murex Press.
Robertson, J. & Robertson, S., 2018. Business Analysis Agility: Solve the Real Problem, Deliver
Real Value. Boston: Addison-Wesley Professional.
Saade, R. G. & Nijher , H., 2016. Critical success factors in enterprise resource planning
implementation: A review of case studies. Journal of Enterprise Information Management, 29(1),
pp. 72-96.
WoolWorths, n.d. About Us. [Online]
Available at: https://www.woolworthsgroup.com.au/page/about-us/
[Accessed 11 06 2019].