Strategic Plan Development and Implementation for Woolworths
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Desklib provides past papers and solved assignments for students. This project analyzes strategic planning at Woolworths.

BSBMGT616
Develop and implement strategic plans
1
Develop and implement strategic plans
1
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Table of Contents
Assessment 1: Activities..........................................................................................................................3
Assessment 2: Skills and Knowledge Activity....................................................................................13
Assessment 3: Major Activity................................................................................................................17
References:.............................................................................................................................................22
2
Assessment 1: Activities..........................................................................................................................3
Assessment 2: Skills and Knowledge Activity....................................................................................13
Assessment 3: Major Activity................................................................................................................17
References:.............................................................................................................................................22
2

Assessment 1: Activities
Activity
1
A
Ensure you have completed Table A.
Table A
What does your organisation
do?
Woolworths is an organisation run by Woolworths
limited. It has a business chain of supermarket and
groceries.
How do you achieve it?
It can be achieved by the use of increasing the
number of satisfied customers and better product
service supply
Who are your
customers/clients?
Every person who need products and things of daily
use or any other.
What is the measurement of
your organisations success?
Woolworths have 3000 stores in Australia and have
29 million customers.
Then complete the following:
Workplace example What changes could be
made?
What process could be
adopted?
Mission statement
The mission statement of
Woolworths is to add
exceptional quality to the life of
its customer
Developing better customer
support for customers
focusing on their views and
demand
3
Activity
1
A
Ensure you have completed Table A.
Table A
What does your organisation
do?
Woolworths is an organisation run by Woolworths
limited. It has a business chain of supermarket and
groceries.
How do you achieve it?
It can be achieved by the use of increasing the
number of satisfied customers and better product
service supply
Who are your
customers/clients?
Every person who need products and things of daily
use or any other.
What is the measurement of
your organisations success?
Woolworths have 3000 stores in Australia and have
29 million customers.
Then complete the following:
Workplace example What changes could be
made?
What process could be
adopted?
Mission statement
The mission statement of
Woolworths is to add
exceptional quality to the life of
its customer
Developing better customer
support for customers
focusing on their views and
demand
3
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(Woolworthsholdings, 2019)
Vision statement
The vision statement of
Woolworths is to become one
of the most responsible
retailers in the world.
Use of filters and systems
at each stage in the
organisation
Core Values
The core values on which the
Woolworths focus are:
Quality product, Passionate for
customers, behave as one
team and lead by taking one
step ahead of everyone.
Collaboration with other
quality manufacturing
industry
2
A
Look at a selection of these examples from your own workplace, research or
commissioned functions, and provide examples of what was undertaken and needed
to identify sufficient information.
Demographics Demographics is defined as the number of groups or people
connected with the organisation. Woolworths owns BWS,
Taverner Hotel Group, Australian Leisure and Dan Murphy's.
Economics By the stores of Woolworths, about 1, 90,000 people are
getting employment per year. Woolworths also started 18
new petrol stations in 2012.
Internal research Woolworths has given fund for research on people,
technology, and process for 3 years from 2012 in
Queensland University of Technology
Market The market segmentation done by Woolworths is based on
4
Vision statement
The vision statement of
Woolworths is to become one
of the most responsible
retailers in the world.
Use of filters and systems
at each stage in the
organisation
Core Values
The core values on which the
Woolworths focus are:
Quality product, Passionate for
customers, behave as one
team and lead by taking one
step ahead of everyone.
Collaboration with other
quality manufacturing
industry
2
A
Look at a selection of these examples from your own workplace, research or
commissioned functions, and provide examples of what was undertaken and needed
to identify sufficient information.
Demographics Demographics is defined as the number of groups or people
connected with the organisation. Woolworths owns BWS,
Taverner Hotel Group, Australian Leisure and Dan Murphy's.
Economics By the stores of Woolworths, about 1, 90,000 people are
getting employment per year. Woolworths also started 18
new petrol stations in 2012.
Internal research Woolworths has given fund for research on people,
technology, and process for 3 years from 2012 in
Queensland University of Technology
Market The market segmentation done by Woolworths is based on
4
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segmentation the age group of people just like other retailers. They divide
the products on the basis of age groups of 0 to 5 years, 6-17
years and further.
Political Woolworths supply products in the different country and
states so it faces man political changes and environment for
business in other countries
Product Woolworths has a very wide range of products that can fulfill
the needs of almost every customer. It has products for every
type and kind like health, beauty, liquor, drinks, food, sweets,
etc.
Social The society of Australia does not believe in producing food on their
own, they depend on the grocery stores. Here Woolworths helped
the society by providing them this large variety of products and food
(Weebly, 2019).
Technological Woolworth is using almost all the technologies that can be
useful for groceries and stores like they provide services of
converting money of their credit card into cash.
2
B
What workplace examples can you provide to describe the importance of exploring
issues with a global context, rather than domestic?
For any organisation, there is need of a large market where the product can be used by
maximum customers and if Woolworths just sell products domestically then maybe it
can face the number of competitors in the small market. But if it can explore the market
globally then it is beneficial to increase profit and productivity.
For example, Woolworths can't sell a fairness cream in the country like England or
other countries with people of fair skin. But due to thinking globally, it can be sold in
other countries.
5
the products on the basis of age groups of 0 to 5 years, 6-17
years and further.
Political Woolworths supply products in the different country and
states so it faces man political changes and environment for
business in other countries
Product Woolworths has a very wide range of products that can fulfill
the needs of almost every customer. It has products for every
type and kind like health, beauty, liquor, drinks, food, sweets,
etc.
Social The society of Australia does not believe in producing food on their
own, they depend on the grocery stores. Here Woolworths helped
the society by providing them this large variety of products and food
(Weebly, 2019).
Technological Woolworth is using almost all the technologies that can be
useful for groceries and stores like they provide services of
converting money of their credit card into cash.
2
B
What workplace examples can you provide to describe the importance of exploring
issues with a global context, rather than domestic?
For any organisation, there is need of a large market where the product can be used by
maximum customers and if Woolworths just sell products domestically then maybe it
can face the number of competitors in the small market. But if it can explore the market
globally then it is beneficial to increase profit and productivity.
For example, Woolworths can't sell a fairness cream in the country like England or
other countries with people of fair skin. But due to thinking globally, it can be sold in
other countries.
5

2
C
Using a workplace example, detail your comments on the following:
What is your workplace experience in seeking information from an expert?
Advantages Disadvantages
They provide special advice
because of their expertise
They help in saving taxes
Termination of them can be done
easily
Can maintain a flexible relationship
They can’t be controlled fully like
employees
Their fees of consultancy and
advice may be high
There is no guarantee of a
relationship with experts
Risks of getting defrauded
(Allbusiness, 2019)
2
D
At the discretion of the instructor, complete an example of a SWOT and/or PEST
analysis using the templates provided in the notes and examples from your
workplace, or others provided by the instructor.
SWOT PEST
Strengths:
Have a large
market and
high market
shares
Quality
products and
services
Weaknesses:
Online
presence
was late
Limited to
a few
countries
Political:
Political
stability is
needed to
increase
the number
of foreign
investors
Economical:
The
increasi
ng
number
of
unemplo
yed
6
C
Using a workplace example, detail your comments on the following:
What is your workplace experience in seeking information from an expert?
Advantages Disadvantages
They provide special advice
because of their expertise
They help in saving taxes
Termination of them can be done
easily
Can maintain a flexible relationship
They can’t be controlled fully like
employees
Their fees of consultancy and
advice may be high
There is no guarantee of a
relationship with experts
Risks of getting defrauded
(Allbusiness, 2019)
2
D
At the discretion of the instructor, complete an example of a SWOT and/or PEST
analysis using the templates provided in the notes and examples from your
workplace, or others provided by the instructor.
SWOT PEST
Strengths:
Have a large
market and
high market
shares
Quality
products and
services
Weaknesses:
Online
presence
was late
Limited to
a few
countries
Political:
Political
stability is
needed to
increase
the number
of foreign
investors
Economical:
The
increasi
ng
number
of
unemplo
yed
6
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Sale product
by both retailer
and online
Concerned
about
sustainability
and
environmental
development
Opportunities:
Have a huge
market of
retailing
Doing great
promotion for
adding
customers
Using social
media for
marketing
Threats:
The growth
rate of
online
stores is
slow
Facing
competitor
s giving
huge
discounts
(Swotandpestle, 2017)
Irregular
political
influences
restrict the
other
partners
from
another
country for
entering
people
affecting
the
profit
and sale
of the
compan
y
Faced
man
problem
s due to
the
financial
crisis.
Social:
Supports
eat
healthily,
stay
healthy
Motivates
customers
for a
healthy
lifestyle.
Earned
900,000
through a
loyalty
program
Technology:
Use the
self-
service
checkou
t system
Use
RFID
technolo
gy.
2
E
In groups, or as directed by the instructor, complete a checklist of the areas
suggested and, if relevant, make comments from a workplace experience on each.
7
by both retailer
and online
Concerned
about
sustainability
and
environmental
development
Opportunities:
Have a huge
market of
retailing
Doing great
promotion for
adding
customers
Using social
media for
marketing
Threats:
The growth
rate of
online
stores is
slow
Facing
competitor
s giving
huge
discounts
(Swotandpestle, 2017)
Irregular
political
influences
restrict the
other
partners
from
another
country for
entering
people
affecting
the
profit
and sale
of the
compan
y
Faced
man
problem
s due to
the
financial
crisis.
Social:
Supports
eat
healthily,
stay
healthy
Motivates
customers
for a
healthy
lifestyle.
Earned
900,000
through a
loyalty
program
Technology:
Use the
self-
service
checkou
t system
Use
RFID
technolo
gy.
2
E
In groups, or as directed by the instructor, complete a checklist of the areas
suggested and, if relevant, make comments from a workplace experience on each.
7
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Areas Your answers/comments
I understand what is a cooperative or joint
venture
Yes, I understand
I understand what is required with risk and
cost-benefit analysis in the context of a
cooperative or joint venture
Yes, I understand
I understand the measurement of
consistencies with the organisational
vision, mission, and values as they would
relate to considering a cooperative or joint
venture
Yes I understand
I understand the details required for due
diligence and what that entails
Yes, I understand
2
F
In groups, or as directed by the instructor, complete an exercise by checking the
results of an analysis and findings of both internal and external environments
Use an example from your workplace
If no example from your workplace is available, use an example provided by
the instructor
8
I understand what is a cooperative or joint
venture
Yes, I understand
I understand what is required with risk and
cost-benefit analysis in the context of a
cooperative or joint venture
Yes, I understand
I understand the measurement of
consistencies with the organisational
vision, mission, and values as they would
relate to considering a cooperative or joint
venture
Yes I understand
I understand the details required for due
diligence and what that entails
Yes, I understand
2
F
In groups, or as directed by the instructor, complete an exercise by checking the
results of an analysis and findings of both internal and external environments
Use an example from your workplace
If no example from your workplace is available, use an example provided by
the instructor
8

Use the examples of what to address and the format in the templates provided
in the notes
Example used Affect of use of different techniques used in retail
stores on the management staff and the customers
Analysis
process For the analysis of the internal environment, the
method used is SWOT analysis. For the external
environment analysis, the process used is PEST
analysis.
3
A
In groups or as directed by the instructor, detail your experiences on developing a
strategic plan and list your comments, with respect to the notes and your personal
findings from a workplace example.
If you do not have a workplace example, detail your understandings of each of the
suggested processes, using an example provided by the instructor.
Areas you have addressed Your workplace experience
Documenting relevant
research and background
data
The experience was good and learned many
things regarding the documentation required in
research and development
Formulating strategic
objectives and strategies
It was also a very learning experience in which it
helped in learning how to set objectives and
strategies
Detailing each strategy with Learned how to use SMART technique for time
9
in the notes
Example used Affect of use of different techniques used in retail
stores on the management staff and the customers
Analysis
process For the analysis of the internal environment, the
method used is SWOT analysis. For the external
environment analysis, the process used is PEST
analysis.
3
A
In groups or as directed by the instructor, detail your experiences on developing a
strategic plan and list your comments, with respect to the notes and your personal
findings from a workplace example.
If you do not have a workplace example, detail your understandings of each of the
suggested processes, using an example provided by the instructor.
Areas you have addressed Your workplace experience
Documenting relevant
research and background
data
The experience was good and learned many
things regarding the documentation required in
research and development
Formulating strategic
objectives and strategies
It was also a very learning experience in which it
helped in learning how to set objectives and
strategies
Detailing each strategy with Learned how to use SMART technique for time
9
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an assigned priority, a
timeframe, and
responsibility
framing and setting priority.
Detailing measurable
performance indicators
Learned about various performance indicators
and when to use the appropriate indicator.
Circulating the strategic
plan for comment, support,
and endorsement
Learned how to set the strategic plan and use the
communication process for suggestions and
support.
4
A
In groups, or as directed by the instructor, detail using a workplace example
the process used for implementing a strategic plan.
In particular, the example used in the activity should show communications,
performance indicators and objectives at agreed milestones.
Details of the example used: Woolworths is lacking in adding new customers in Australia.
Because of this, the organisation is facing a decrease in sales.
Details in particular detail implementing:
Communications: For implementing the strategic plan, communication is a need.
The flow of communication will be Upward in which the communication flows
from below step to upward. The customers will be the lowest level from where
the communication starts.
Performance indicators: The performance indicators used will be the number of
feedbacks received from customers.
Objectives at agreed milestones: The first objective is to provide the best quality
product. After this, the milestone is set by collecting feedback from customers.
This is to be done periodically.
10
timeframe, and
responsibility
framing and setting priority.
Detailing measurable
performance indicators
Learned about various performance indicators
and when to use the appropriate indicator.
Circulating the strategic
plan for comment, support,
and endorsement
Learned how to set the strategic plan and use the
communication process for suggestions and
support.
4
A
In groups, or as directed by the instructor, detail using a workplace example
the process used for implementing a strategic plan.
In particular, the example used in the activity should show communications,
performance indicators and objectives at agreed milestones.
Details of the example used: Woolworths is lacking in adding new customers in Australia.
Because of this, the organisation is facing a decrease in sales.
Details in particular detail implementing:
Communications: For implementing the strategic plan, communication is a need.
The flow of communication will be Upward in which the communication flows
from below step to upward. The customers will be the lowest level from where
the communication starts.
Performance indicators: The performance indicators used will be the number of
feedbacks received from customers.
Objectives at agreed milestones: The first objective is to provide the best quality
product. After this, the milestone is set by collecting feedback from customers.
This is to be done periodically.
10
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4
B
Draft a strategic plan.
In groups, draft a strategic plan using the following headings as an example.
Aim
Strategic plan for a business expanding into a new domestic market. Address the
activity using a workplace example or create a hypothetical example.
Suggested Headings
Market analysis
Stakeholder relationships
Corporate Governance
The Business
Products/Services
Processes
Organisational structure
Environmental and social
impacts
Corporate Governance
Organisational and
Management
Risk factors and regulatory compliance
Financials
Business systems
Strategic Action Plan
Market Analysis: The research is done on domestic competitors by knowing their
11
B
Draft a strategic plan.
In groups, draft a strategic plan using the following headings as an example.
Aim
Strategic plan for a business expanding into a new domestic market. Address the
activity using a workplace example or create a hypothetical example.
Suggested Headings
Market analysis
Stakeholder relationships
Corporate Governance
The Business
Products/Services
Processes
Organisational structure
Environmental and social
impacts
Corporate Governance
Organisational and
Management
Risk factors and regulatory compliance
Financials
Business systems
Strategic Action Plan
Market Analysis: The research is done on domestic competitors by knowing their
11

objectives and methods of marketing.
Stakeholder relationships: Then the stakeholders are gathered and planning is done
about what is the need for the market
Corporate Governance: The policies of the domestic government regarding the
business and planning is done by following them.
Environmental and social impacts: Then the analysis is done on the impact of the use
of this strategy on the environment and the society
Risk Factors: The risks that can be faced by the organisation is evaluated and
managed by risk management
Financials: The financial requirements are stated to stakeholders by preparing the
budget of all the activities
Promotions: Then promotion is done to gain the attention of customers.
12
Stakeholder relationships: Then the stakeholders are gathered and planning is done
about what is the need for the market
Corporate Governance: The policies of the domestic government regarding the
business and planning is done by following them.
Environmental and social impacts: Then the analysis is done on the impact of the use
of this strategy on the environment and the society
Risk Factors: The risks that can be faced by the organisation is evaluated and
managed by risk management
Financials: The financial requirements are stated to stakeholders by preparing the
budget of all the activities
Promotions: Then promotion is done to gain the attention of customers.
12
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