Analysis of Strategic Planning and Management at ATH Technologies

This report analyzes the strategic planning, tactical planning, operational management, and goal-setting processes within ATH Technologies, a medical technology firm. It examines the essentials of strategic planning, emphasizing its role in setting long-term objectives, allocating resources, and adapting to the changing business environment. The report delves into tactical planning, highlighting its importance in providing a roadmap for achieving strategic goals through rules, regulations, and resource allocation. Operational management is discussed in terms of its impact on goods and service creation, cost minimization, and quality control. The report also explores the significance of well-developed goals, stressing their role in motivating employees, prioritizing activities, and evaluating performance. The analysis is based on a case study of ATH Technologies and includes references to relevant academic literature to support the findings. The report provides a comprehensive overview of the management strategies employed by ATH Technologies and their impact on the company's success.

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Introduction to Management
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Essentials of Strategic planning to ATH’s success
Strategic planning is the process of setting long-term objectives that will enable an organization
to succeed and remain competitive in the market (Steiner, 2010). It involves setting priorities,
allocating required budget, putting in place organization goals and visions, enabling the
organization to be flexible in terms of the changing business environment, monitoring and
evaluating its workforce and stakeholders to ensure that they are following the correct path
towards the established vision of the company (Rana et al., 2017). Strategic plan is very vital
because it provides a company’s directions concerning daily decisions that enables each
individual to focus towards the main goal of achieving success (Bryson, 2018). The strategy will
enable ATH technologies to determine its strength against its competitors and strive to maintain
its competiveness. The strategy also enables it to determines its weaknesses and devise
mechanisms necessary for eliminating or boosting them. A company with better strategic plans
will attract potential customers and increase their financial position in terms of their sales.
Increased sales in drugs will enable ATH technologies to succeed in their mission of making
profits.
Essentials of Tactical planning to ATH’s success
Tactical planning is defined as the process by which the management and its workforce selects
objectives that are to be completed so as to accomplish the set organizational strategic plans.
This type of planning provides a road map for the rules and regulations that ATH technologies
should put in place to reach the set goals. Each individual in the organization must comply with
those rules and regulations and a penalty is imposed to anybody who violates them. This will
enable ATH technologies to reach their plans through compliance to the procedures by each
employee. Tactical plans also eliminate any possible hindrances that may prevent ATH
technologies from achieving their plans (Okia, 2016). Through tactical plans, necessary

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resources are always availed to ensure that operations of ATH technologies continues
throughout. Tactical planning also establishes time limits that is required to achieve its goals. It
provides guidelines on how to manage time and reach its targets accordingly.
Essentials of Operational Management to ATH’s success
This term refers to the process of managing activities that involve creation of goods and services
for the purpose of satisfying human needs (Annarelli & Nonino2016). This process will enable
ATH technologies to ensure that activities are well planned, directed and controlled to ensure
that the cost of producing goods and services is minimized and profits of ATH technologies are
maximized. Operational management is also concerned with forecasting which products are on
high demand and when they are required. This strategy will enable ATH technologies to invest in
medicines that are predicted to be highly demanded and the time framework for producing them.
These medicines that will have ready markets thus enabling it to succeed in its operations by
earning high profits at the end of their financial year. Operational management is also vital in
addressing quality issues of organizations products. Using this plans, managers in charge of
monitoring the quality of medicines that are produced are able to keenly supervise and rectify
mistakes that can interfere with the quality of their products. Quality products attracts many
buyer thus increased profits for the company.
Essential of Well-developed goals to ATH’s success
The term goal refers to long term strategic objectives that the management team establishes to
provide clear directions concerning their future set targets and to motivate their employees to
contribute their efforts fully towards achievement of the targets. Well-developed goals must be
specific, measureable, achievable, relevant and with timeframe (Won & Lee 2016). When ATH
technologies develop better goals, it will enable its employees to prioritize their activities
towards achieving the set targets. Goals acts as motivating parameters that make employees to
strive and reach the expected end. Well-developed goals will enable ATH technologies to control
and evaluate employee performance towards the plans. Goals will also enable ATH to identify
weak areas that can put the organization into risky situation and adopt corrective measures to
prevent their negative effect to the plan. To achieve goals and become successful, ATH
management should provide adequate support and resources. Proper information should be

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communicated towards ATH employees concerning the set goals so that all can work towards the
goals.
References
Annarelli, A., & Nonino, F. (2016). Strategic and operational management of organizational
resilience: Current state of research and future directions. Omega, 62, 1-18.
Bryson, J. M. (2018). Strategic planning for public and nonprofit organizations: A guide to
strengthening and sustaining organizational achievement. John Wiley & Sons.
Okia, M., Okui, P., Lugemwa, M., Govere, J. M., Katamba, V., Rwakimari, J. B., ... & Chanda,
E. (2016). Consolidating tactical planning and implementation frameworks for integrated vector
management in Uganda. Malaria journal, 15(1), 214.
Rana, R. A., Rana, F. Z., & Rana, H. A. (2017). Strategic planning role in nonprofit
organizations. Journal for Studies in Management and Planning, 3(6), 166-170.
Steiner, G. A. (2010). Strategic planning. Simon and Schuster.
Won, J., & Lee, G. (2016). How to tell if a BIM project is successful: A goal-driven
approach. Automation in Construction, 69, 34-43.