Strategic Planning Report: Developing Strategy for Brook Organisation

This report provides a comprehensive analysis of strategic planning for the Brook voluntary organization, focusing on its operations within the UK healthcare sector. It begins with an introduction to strategic planning and its importance, followed by an examination of modeling tools such as Porter's Five Forces, value chain analysis, and the Ansoff Matrix to develop strategic options. The report also includes comparative understanding activities through benchmarking and industry analysis, and explores options for future organizational strategy, including situational analysis and workforce development. A proposed strategic plan structure is presented, along with criteria for reviewing potential options and designing an agreed-upon strategy plan. The report compares core organizational values with present business objectives, designs mission and vision statements, and outlines future management objectives. Finally, it addresses the implementation of the strategy plan, including scheduling, stakeholder commitment, and monitoring and evaluation systems. The report concludes with a summary of the key findings and recommendations, providing a valuable resource for understanding and improving the strategic direction of the Brook organization.

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STRATEGIC PLANNING

Table of Contents
Introduction..........................................................................................................................................4
Task 1....................................................................................................................................................4
Task 2....................................................................................................................................................4
3.1 Using modelling tools to develop strategic options for corporation..........................................4
3.2 Designing comparative understanding activities from corporations in the market. .................6
3.3 Developing options to make basis of future organisational strategy.........................................7
4.1 Propose a suitable structure for strategy plan............................................................................8
4.2 Designing criteria for reviewing potential options for strategy plan.........................................9
4.3 Designing agreed strategy plan that associates resources implication....................................10
5.1 Comparing core organisational value with present business objectives of Brook ..................12
5.2 Design appropriate mission and vision statement of Brook....................................................13
5.3 Producing agreed future management objectives for the corporation.....................................13
6.1 Designing schedule for executing strategy plan in the organisation........................................14
6.2 Creating dissemination process to gain commitment from stakeholders in corporation.........15
6.3 Designing monitoring evaluating systems for implementation of strategy plan in the
enterprise........................................................................................................................................16
Conclusion..........................................................................................................................................17
References..........................................................................................................................................19

Illustration Index
LIST OF TABLES

INTRODUCTION
Strategic planning is an organisational procedure to define strategy for organisation. It
contribute effective role for corporation to take strategic decisions by allocating resources to
achieve its goals and objectives. In addition to this, it is also helpful in giving directions and making
decisions in order to achieve its organizational success (Bryson, 2011). Brook is national voluntary
sector which provides free and confidential sexual health service as well as suggestions to young
people for their better future in the United Kingdom. The present file explains modelling tools
which help to design strategic options for Brook voluntary organisation. It includes competitive,
industry, portfolio and benchmarking analysis to understand activities of organisations in the
market. It also compares the core values with present business objectives of enterprise.
TASK 1
Power point presentation
TASK 2
3.1 Using modelling tools to develop strategic options for corporation
Organisation can use many modelling tools like porter five forces and value chain analysis to
develop strategic options.
Porter’s Five Forces Model
Figure 1 Porter’s Five Forces Model Source: Smith, 2013)
It is considered to analyse level of competition in the UK. This method can also help the Brook
voluntary organisation to design strategic options.
 Rivalry- According to case, rivalry among the these types of organisations are high. There
are many corporations which provides free and confidential health services to young people
in the United Kingdom (Smith, 2013). However, Brook is the only voluntary organisation
providing free sexual health service to young people between 16 – 25.
 Entry level- Entry of heath care organisation does not more typical as comparison of other
business. It is relying on the medium criteria. Only few corporations are coming in this
market.
 Threat of Substitutes- It is low in the market. There is no other type of services which can be
substituted by other facilities and services in the current market (Allison and Kaye, 2011).

 Bargaining power of suppliers- It does not high due to proximity of lot of suppliers in the
market of United Kingdom. Management of Brook organisation can get its medical
instruments very easily for check-up of young people.
 Bargaining power of Buyer- It is also high in the country. There are many young people who
needs perfect guidance in confidential for sexual health services in the UK (Johnston and
Bate, 2013).
Value chain analysis
Value chain is a set of activities that a corporation operates in a every industry in order to give a
valuable products or services for the market. This method is divided in primary and supporting
activities in Brook organisation. It helps the firm to develop strategic options in UK (Gordon,
2013).
Primary activities
Inbound logistics- Movement of medical instruments, inventory of other machines and equipments
Operations- Market research on various type of diseases, customer complaints and feedback
Out bond logistics- Brook provides free and confidential sexual health services and suggestions to
young people.
Marketing and sales- Brook provides performs many efforts like communicating with patients and
delivering effective health services to young person (Jemmasi, Strong and Taylor, 2011). It also
uses social media, television and new papers to promote its facilities in the UK.
Services- Management of Brook associates all kind of services which is necessary to provide free
and confidential sexual health services.
Supporting Activities
Procurement- Delivery of medical equipments from certified suppliers to render better services to
young people.
Human resource management (HRM)- Management of brook perform all activities like hiring,
training, developing of social and health care volunteers which is essential to manage HRM and
their heath care operations.
Technological development- Organisation uses Enterprise resource Planning and Customer

relationship management to manage and access its information very fast (Spee and Jarzabkowski,
2011).
Infrastructure- Brook is holding 17 centres in across the Britain which provide optimistic services
to young people by managing various operations like accounting, legal, public relations and quality
assurance.
Anshoff Matrix
(Source: Anshoff matrix, 2013)
 Market Penetration- Organisation launches same service after some modification in the
same market. For example, management of Brook release its free and confidential sexual
health services after some alteration as per consumer’s opinions in order to increase market
share in UK. It is called market penetration strategies (Anshoff matrix, 2013).
 Product Development- Corporation releases new product or service in the same market. For
example, Brook organisation also launches new health service for all kind of people to
increase its operations in the United Kingdom. It is categorised under the product
development in UK.
 Market Development- Enterprise launches same product and services in the new market. For
example, Brook release same free and confidential sexual health services for young people
in EU as global expansion (Kohtamäki and et.al., 2012). It is come under market
development activity.
 Diversification- Company can launch new services and new market. For example,
management of Brook can open new pharmaceutical business in UK in order to get more
profit. It is classified under the diversification strategies.
3.2 Designing comparative understanding activities from corporations in the market.
There are many comparative understanding activities like benchmarking, gap and market analysis
from the corporation in the market.
 Benchmarking Analysis- It is particular kind of market research that enable corporations to
compare their present performance and efficiency against another rivals in UK. It helps firm
to adopt improvements in order to achieve its goals and objectives in the health care
industry, and helps them to understand what competitors are doing. As per case study,
Management of Brook can adopt this process to understand competitive activities in the

United Kingdom (Abdallah and Langley, 2014). It can help the firm to remove its weakness
for competing its rivals in UK.
 Industry analysis- The main objective of industry analysis is to measure the cuurent
environment of market. Further, it helps the Brook to understand opportunities and strength
in the industry. In addition, these things help to reduce weaknesses of following factors like
market size, growth rate, profitability, cost structure, distribution channel and market trends
(Stevens, and et.al., 2013). These things also help the management of Brook to develop
competitive strategies in order to increase health services for young people in its sector.
 Market share- Management of Brook can increase its market share through expanding its
centres and appropriate changes in confidential sexual services for young people in UK.
This process can help to increase market share of organisation (Jemmasi, Strong and Taylor,
2011).
 Niche market- It is subset of market. Brook organisation also covers niche market in UK.
Generally, it offers free and confidential sexual health care services to young people in
health industry.
3.3 Developing options to make basis of future organisational strategy
There are many options to make future strategies like situational analysis, Work force competence
development as well as continuous improvement for firm.
 Situational analysis- It is method which is used to analyse the internal and external
environment for Brook. It contribute effective role to interpret organisational capabilities,
needs of young consumers and environment in UK (Smith, 2013). So It also helps in
developing future strategies by considering external and internal factors in UK. External
factors such as current political situation, technological changes, economic and socio-
cultural issues, and environmental and legal requirements.
 Continuous improvement- It can aid the Brook to improve its sexual healthcare services for
young people. Organisation can also adopt this process to bring positive changes in regular
time intervals (Carlson, Harris and McLeskey, 2013). This way, firm can provide better
sexual healthcare services to young people in the United Kingdom. The need for continuous
improvement will determine how often Brook should change strategy or adopt new options.
 Work force competence development- Management of Brook can provide better training and
effective environment to their medical professionals. This process can help the firm to
develop better competitive strategy in order to offer free and confidential sexual healthcare
services to young people in UK. It can also aid the Brook to develop and train workforce to

provide better healthcare services to consumers in a appropriate manner. New developments
and discoveries may require extra training
4.1 Propose a suitable structure for strategy plan
Management of Brook can use strategic framework to make better plans to meet the objectives and
goals of the organisation. The strategic plan is discussed below.
Vision of organisation
By 2019, management of Brook want to judge effective improvement in attitudes of society along
with intergeneration interaction regarding sex and sexual health. Organisation also wants better
developments regarding sex education and sexual health within school and colleges.
Mission of firm
To assure young people have right to get better quality, free and secret sexual health services (What
we do, 2015). These people also have information to make sexual relationship without any harm to
enjoy their life.
Brook values
Brook firm develops many values like confidentiality, education, choice, involvement as well as
diversity to provide free and confidential sexual heath care services to youngsters in UK.
Core strategic commitments and goals
Strategies commitments and goals contribute effective role for Brook to design effective policies
and strategies to provide better sexual healthcare care service to youngsters in UK. In addition to
this, organisation want to increase its reach to target maximum young people in the country.
Further, organisation want to make better network to provide better services to young people. In
addition to this, firm want to develops better clinical expertise to complete commitments of its
consumers. Management of Brook share its learning, knowledge and expertise with medical
professionals (Papadakis and Barwise, 2012). Further, organisation want to design robust,
sustainable funding and proper support base to manage its heath care operations.
Management of Brook can achieve these goals through expanding services, working in partnership
and supporting, improving healthcare service areas as well as using web based new media for
promoting their healthcare services in United Kingdom (Karepova and et.al., 2015).
Core activities
Core activities of Book is to provide better and innovative services to young people, providing
healthcare services in emergency condition, STI screening, suggestions, abortion referral and sex

education-choice for young people in United Kingdom.
Review
Management of Brook can use gap analysis and critical path analysis to review its process in a
optimistic time duration. This process can also help the firm to analyse its efficiency and
performance in UK
4.2 Designing criteria for reviewing potential options for strategy plan.
There are many reviewing option for strategy plan which help firm to manage healthcare
activities in UK.
 Feasibility study- Management of Brook can also conduct feasibility analysis to identify
strength, threat, opportunities and weakness in current environment of UK. This process also
helps the organisation to develop proper strategies to provide better sexual services to the
young people in the nation. In addition to this, feasibility analysis is also used to evaluate
success of health care projects in nation. It is conducted on the basis of following factors
like technical, economic, legal and operational feasibility (Albrechts, 2013). In addition to
this, it also covers resource and financial feasibility. For example, management of Brook
also check feasibility of medical services by analysing legal, economic and operational
factors in the nation.
 Simulation modelling- It is procedure for developing and analysing digital prototype of
physical model in order to measure performance in the real world. Simulation modelling can
help the management of Brook to check the success level of their designed sexual health
care services for young people in United Kingdom. In addition to this, it also contribute
effective role for management of organization to take appropriate decision on the basis of
results (Kohtamäki and et.al., 2012). For example, Brook organize medical camp with help
of social and health care members in order to analyse the confidential sexual services level
for young people. This way, firm can search option for development of strategy plan.
 Cost- benefit analysis- It can be defined as appropriate process for measuring as well as
comparing benefits and costs of a project and heath care project decision (Foss and
Knudsen, 2013). This method can help the Brook organization to analyse the expenditure of
heath care project which help to take sound decision on the any type of project
implementation in UK.
4.3 Designing agreed strategy plan that associates resources implication
Market development strategy needs many human financial, technological resources to

enhance the confidential sexual health care operations in the UK.
 Human resources- Management of Brook also requires many employees such as general
managers, strategic directors and health and social care members to manage healthcare
activities in UK. For example, Strategic level managers are necessary to design new
policies, rules and regulation to take competitive advantages (Karepova and et.al., 2015). In
addition to this, medical professionals are necessary to treat youngsters regarding
confidential sexual healthcare services.
 Financial resources- Management of Brook also needs financial resources for funding of
healthcare operations in United Kingdom. So organisation can take bank loan from for
further investment and expansion of healthcare activities in UK.
 Technological resources- Further, firm also needs technological resources like software and
computers to manage its documents and information of its young people. So organisation
can use Enterprise resources planning and customer relationship management tools to
manage their technological activities (Chang and Chen, 2015).
Goals and
objective of
brooks
Strategy Responsible
person and
department
Monitoring
and
reviewing
system
Resources
implication
Time-scale
To expand the
organisation
within UK in the
starting phase.
.
Strategy here
is to recruit
many human
resources to
enhance the
confidential
sexual health
care
operations in
other
countries.
Management
of Brook also
requires many
employee,
general
HR manager
and HR
department
HR based
software
Interview
module
Sample tests
9 Weeks

managers,
strategic
directors and
international
experts to
manage
business
activities in
the other
countries.
To increase
health services
of corporation
for young people
in this nation.
Strategy here
can be to
provide free
and
confidential
sexual health
services to
young people
in other
nations
(Chang and
Chen, 2015).
Operations
manager and
operational
department
Operations
software
Microsoft
word, excel,
PowerPoint
5.1 Comparing core organisational value with present business objectives of Brook
There are many current business objectives of Brook in the United Kingdom.
Current Objectives
 To double the reach of brook organization to provide better free and sexual heath care
services to young people over next ten years.
 To develop direct contact with 200000 young consumers each year through better services
and educational programmes in UK.
 To make direct relationship with 500000 young people for provide better health care
services by 2019 (Carlson, Harris and McLeskey, 2013).
Core values

Mainly Brook is social and customer oriented voluntary organization. On the basis of this, the core
values of Brooks are as follows.
Confidentiality- Firm also manages proper secrecy to provide treatment and information.
Education- Brook provide education about sex, emotions and relationship
Sexuality- Enterprise gives suggestion to express sexuality young people through puberty and
adolescence.
Choice- Organization also provide choice to young people regarding sexuality, abortion and
relationship (Willcocks, 2013).
Involvement – Firm also provide effective right to involve in heath care decisions which affect
young people.
Diversity- Brook gives right to young people to satisfy their potential from harm and prejudice
(Johnsen, 2014).
Comparison with core organisation values
Generally organization values and current objective contribute effective role to provides
better free and sexual health care services to young people. Sexuality, choice, involvement as well
as diversity values helps to increase reach of firm to consumers in UK. Confidential and education
values aids the firm to make effective relationship with young consumers (Salerno and et.al.,
2014). In addition to this, these evidences revealed that organisation values and current objectives
of Brook are same which helps to offer better sexual health care services to young people in United
Kingdom.
5.2 Design appropriate mission and vision statement of Brook
New Vision statement
Brook organisation want to create effective awareness regarding sexual health care information to
young and children. The organisation also want to change present perception of society for better
sexual live and heath for general public as whole.
New Mission statement
Mission of Brook is to analyse that all young, adult and children use confidential sexual health care
services. It also enables them to improve the sexual relationship without any harm of personal
emotions.