Strategic Planning Report: Brook Firm's Strategic Options and Analysis

This report provides a strategic analysis of the Brook firm, focusing on its external environment, stakeholder needs, and market position within the UK. The report begins by assessing the impact of external factors such as social, political, legal, and environmental considerations. It then explores the needs and expectations of various stakeholders, including consumers, government, suppliers, employees, competitors, and clients. The analysis further examines major changes in the external environment, including technological advancements and shifts in societal perceptions. The report utilizes tools like market research, Porter's Five Forces, and the Boston Growth-Share Matrix to evaluate the firm's current business plans and market position. It also assesses the firm's competitive strengths, weaknesses, opportunities, and threats through SWOT analysis, providing a comprehensive overview of the firm's strategic landscape and potential future directions. The report concludes by summarizing key findings and highlighting the importance of strategic planning for the Brook firm's success.

STRATEGIC PLANNING
STUDENT NAME: ?

INTRODUCTION
The present report describes the external environment of United
King which affect Brook firm. It monitors present business plans
and strategies of corporation in the nation. Further, it also discusses
the options for strategic planning.

1.1 Value of external factors

External factors are important to develop effective strategy
for Brook in UK. They contribute appropriate role for the
firm to monitor conditions of market. Social, political,
legal as well as environmental factors help in developing
systematic planning in the organisation.
Explain why each of these external factors is important?
 Social- Lifestyle, moods preference and wants of the customers are important. They are those determinants that
help Brook in designing its product.
 Political- The policies and ideology of the political parties affect business prospect. It is important for every
organization to understand the political implications of any strategy formulated.
 Legal- These are the laws and regulations created by the legal framework of the organisation. Brook has to adhere
and comply with these while making any policy or strategy in order to achieve the goals and objectives of the
organisation.
 Environmental- The restrictions top waste or overuse energy is the biggest concern. It is important to analyse the
environment before strategy formulation.

1.2 Needs and expectation of stakeholders

Stakeholders have many needs and expectations from the
firm. Organization holds many associates like
customers, government, suppliers well as staff
members.
There are many associates like
Consumers- Mainly young people
Government- Taxes and legal guidance

 Suppliers- Increased transactions of medical
instruments and timely payment
 Employees- proper salary increment, bonus, medical
insurance and promotions
 Competitors- It is vital for Brook to analyze competitors extent to rivalry This is because these
influence the marketing and pricing policy of a firm It is important to analyze their needs while
formulating new strategists
 Clients- They are an important element of the business cycle of an organization. In cases where
firm sells directly to another business, clients are their consumers. Thus in this case it is relevant
for Brook to create strategy after understanding the needs and wants of their clients. They must
be satisfied in order to achieve optimum satisfaction.
Analysis should include why we must consider their needs
and expectations.

1.3 Major changes of external environment
Many changes occur in external environment which affect
strategies of organization. Mainly social, legal and
political polices also affect strategies of the firm in
country.
As per the case study, modern thoughts and perception of
adults have changed as compare to of past years. This
process will oblige management of Brook to do
changes in strategic planning.

Legal rules and regulations of health and safety are
changed for the people as compare to past years in United
Kingdom. They will also obligate Brook to change its
working pattern and policies. As a result, organisation has
to design and develop new rules and regulations to sustain
in healthcare market for the sustainable time.
Technology- Over the years technology has changed to
great extents. In the modern world there are many
developments avaialble for an organization. Brook's
performance has improved due to use of technological
advancements in the business cycle.
Give examples of what has changed over the period, and

2.1 Appropriate tools to measure the impacts of
current business plans
Market research
Enterprise can select primary and secondary research
methods to analyse the impact of present business plans
in the health care market.

Customer complaints and feedback analysis
Organisation can also collect complaints and feedbacks
from its young customers which help to supervise the
impact of current business plans in UK. In addition to this,
management of Brook can take effective suggestions to
improve their free and confidential sexual health services
for young people in health care market.
Use the following tools:
•Porter’s Five Forces- As per this analysis Brook has low entry barrier as their are less
scope of new entrants in this particulatly service industry. Customers have a high
bargaining power as they are the main service users. As in there are no necessaryt buyer
prevalant in this orgnsiation. On the hand, competitive rivalry is also low due to less
competition in this service area.
•Boston Growth-share matrix- This particular matrix is used as anlyaze business prospects
of an organization. It is divided into four segments i.e. Cash cow, dogs, stars and question

2.2 Position of organisation in the current market.
Organization can utilize the competitive analysis to
monitor its position in the current market. This approach
can contribute effective role for the management of brook
to analyse its efficiency with help of market image, selling
records, revenues as well as customer feedbacks in health
care market.