QMT30005 Strategic Planning in Dynamic Environments: Bunnings Report

This report provides a comprehensive strategic analysis of Bunnings Warehouse, focusing on the impact of strategic implementation on goal fulfillment and the feasibility of the present strategy on the triple bottom line. It examines Bunnings Warehouse's strategies, including low operational costs, join...Read More

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Management of Bunnings Warehouse
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Section 5
Impact of strategic implementation on fulfilment of goals
Feasibility of the present strategy on the triple bottom line of the business
Bunnings Warehouse works on the strategies of low operational costs for increasing
the economies of scale. Indulging in joint ventures with the suppliers is assistance in terms of
coping up with their investment powers. Technologies installed with the modern features
adds value to the supply chain network (Bals and Tate 2017). Consideration of competitive
pricing proves beneficial for the personnel in terms of catering to the needs of the customers
belonging to the middle class. Moreover, competitive pricing is beneficial in terms of
aligning with the marketing strategies of the contemporary brands.
Revision in the selection and recruitment policies is assistance in terms of
implementing the strategies according to the legal matters. Verification of the skills, expertise
and knowledge of the volunteers seems fruitful towards averting any exigencies at the time of
implementing the strategies. This is executed in the form of meetings, where interactive
sessions act as a platform for the personnel to voice out the opinions regarding the issues
encountered while executing the allocated duties and responsibilities (Buller and McEvoy
2016). The responses of the stakeholders and shareholders are recorded and sent to the higher
authorities as drafts. Signed approval is an indication towards legalizing the process of
strategy implementation.
Involving the employees in the strategy implementation process generates the feeling
within the employees that their individual opinions and sentiments are valued. This approach
reflects proper and effective management of the human resources in terms of enhancing the
productivity. Within this, emphasis is laid on the technologies, which acts as a keystone
towards adding automation within the business operations. For this, communications are

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established with the members of research and development team (Chofreh and Goni 2017).
This approach is effective in terms of conducting effective market research towards
enhancing the awareness about the latest technologies, which is in demand within the market.
In all of these processes, budget forms a central doctrine in terms of stabilizing the financial
parameter. Once the budget is formed, plans regarding the hiring labours and their
maintenance is constructed for initiating the activities according to the requirements and
priorities.
Improper approach towards ownership adds negative shade into the “people”, one of
the parameters of the triple P’s. Bunning Warehouse does not fall into this category. This is in
terms of the open communication, which is practiced among the personnel of different levels.
Høgevold et al. (2015) argues that flexibility in the communication is assistance in terms of
averting the instances of conflicts, discriminations and harassments. Rationality and
consciousness in this approach acts as an agent in terms of preserving the stability in the
Public Relations. Guidance of the CEO acts assistance for the employees towards proper
implementation of the identified and the specified strategies. Wilson (2015) points out that
liberal and understanding approach towards the needs of the employees adds value and
weightage to the character of the CEO, which is crucial in terms of maintaining the balance
between the business operations.
As a matter of specification, triple bottom line can be related with the corporate social
responsibility. Mention can be made of the Data Environmental Analysis, which helps
Bunnings Warehouse to map the business areas (McWilliams et al. 2016). This mapping is
crucial in terms of gaining an insight into the current operational area and the areas in which
they can expand for penetrating into the foreign markets. In this process, focus is placed on
effective and judicious use of the resources, which is vital in terms of attaining sustainable
development. This analysis is also assistance in terms of determining the trade-offs, which

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they can avail for offering quality services to the clients and the customers (McWilliams et al.
2016).
As per the arguments of Wheelen et al. (2017), grounded theory enhances the brand
image of Bunnings Warehouse. Typical evidence of this lies in Human Resource Scholarship,
which is an initiative towards career enhancement for the employees. In this process, journey
mapping helps in providing better placement opportunities for the employees. Considering
checklists and templates helps the personnel to gaining an insight into the extent to which
modifications have been achieved (Schulz and Flanigan 2016).
Section 7
Recommendations for future strategic development
Constructing plans for reducing the delivery time would be effective in terms of
gaining customer satisfaction. For this, acquiring effective transportation facilities would be
assistance in terms of preserving the quality of the products from the factory to the
destination. Rationality in this direction would be crucial in terms of increasing the shelf life
of the products. Conducting market research for the GPRS trackers would be assistance in
terms of tracking whether the orders are reaching to the customers in the right manner. The
truck drivers need to be handed walky-talkies, which have modern features installed. These
devices would be fruitful in terms of contacting the respective departments in case of
exigencies.
Frequent investigations are required for the communication devices and channels for
averting the risks of malfunction and virus attacks. Irrationality in this direction might lead to
negative outcomes. Within this, utilization of the e-commerce sales would be a wise approach
for the retailers in terms of acquiring greater capital shares. Quantitative and qualitative

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research is needed for developing appropriate market value for the operations. One of the
relevant aspect in this context is tax obligations, which act as obstacle in the import and
export activities. For this, contractual alliance can be conducted with the members of the
trade union in terms of coping up with the financial instabilities.

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References
Bals, L. and Tate, W. eds., 2017. Implementing Triple Bottom Line Sustainability into Global
Supply Chains. Routledge.
Buller, P.F. and McEvoy, G.M., 2016. A model for implementing a sustainability strategy
through HRM practices. Business and Society Review, 121(4), pp.465-495.
Chofreh, A.G. and Goni, F.A., 2017. Review of frameworks for sustainability
implementation. Sustainable Development, 25(3), pp.180-188.
Høgevold, N.M., Svensson, G., Klopper, H.B., Wagner, B., Valera, J.C.S., Padin, C., Ferro,
C. and Petzer, D., 2015. A triple bottom line construct and reasons for implementing
sustainable business practices in companies and their business networks. Corporate
Governance, 15(4), pp.427-443.
McWilliams, A., Parhankangas, A., Coupet, J., Welch, E. and Barnum, D.T., 2016. Strategic
decision making for the triple bottom line. Business Strategy and the Environment, 25(3),
pp.193-204.
Schulz, S.A. and Flanigan, R.L., 2016. Developing competitive advantage using the triple
bottom line: A conceptual framework. Journal of Business & Industrial Marketing, 31(4),
pp.449-458.
Wheelen, T.L., Hunger, J.D., Hoffman, A.N. and Bamford, C.E., 2017. Strategic
management and business policy. Pearson.
Wilson, J.P., 2015. The triple bottom line: Undertaking an economic, social, and
environmental retail sustainability strategy. International Journal of Retail & Distribution
Management, 43(4/5), pp.432-447.

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