Strategic Planning Process Analysis: A Business Strategy Report

Verified

Added on  2023/03/30

|14
|469
|292
Report
AI Summary
This report provides a comprehensive analysis of the strategic planning process within the context of business strategy, focusing on Volkswagen AG as a case study. It examines the alignment of business missions, visions, objectives, goals, and core competencies with strategic planning. The report analyzes micro and macro factors, including SWOT and PESTEL analyses, and evaluates the effectiveness of techniques such as the BCG matrix and SPACE analysis in developing strategic business plans. The strategic positioning of Volkswagen AG is assessed through an organizational and environmental audit, considering stakeholder analysis in formulating new strategies. This document is a student contribution available on Desklib, a platform offering a wealth of study resources including past papers and solved assignments.
tabler-icon-diamond-filled.svg

Contribute Materials

Your contribution can guide someone’s learning journey. Share your documents today.
Document Page
Business Strategy
(Understanding the process of strategic
planning)
Task 1
tabler-icon-diamond-filled.svg

Secure Best Marks with AI Grader

Need help grading? Try our AI Grader for instant feedback on your assignments.
Document Page
Table of Content
Introduction
Mission vision
Goals & Objective
Core competencies
Factors affecting business
Techniques for strategy evaluation
Document Page
Introduction
Business Strategy is a plan of action that assist in deriving
out a path which can be followed by employees as to
achieve all desired goals and objectives.
Volkswagen AG is a global brand that have more than 36
subsidiaries and deals in automotive sector.
Document Page
Business mission, vision, objectives, goals
and core competencies
A business needs to be aligned with these elements:
Mission: The mission of company is to offer
attractive, safe and environmentally sound automotive
and vehicles that can compete in the tough market and
set standards for everyone else.
Vision: Expansion of R&D programmes as to be the
best global automotive manufacturer who is
environmental friendly and future ready.
tabler-icon-diamond-filled.svg

Secure Best Marks with AI Grader

Need help grading? Try our AI Grader for instant feedback on your assignments.
Document Page
Goals & Objectives
Goals: The main goal of company is to become an
economic and ecological leader in global automotive
industry.
Objectives: There are certain objectives stated by company:
Using innovative technologies to achieve the position
of global leader.
Relying on development of large growth market
Document Page
Core competencies
Core competencies: These are the competencies which
differentiates Volkswagen from others. The Research and
Development facilities of company are most advanced
and superior to its competitors.
Document Page
Factors to be considered while formulating
strategic plan
There are various factors which have direct and indirect
impact over Volkswagen AG, for proper analysis following
be done: Micro factors(SWOT) and Micro factors(PESTEL)
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
Cont..
Macro factors(PESTEL): This is an uncontrollable
environment which has to be faced by Volkswagen while
operating.
Document Page
Effectiveness of Techniques
BCG matrix is a way which is used by companies in
accessing various products that are being offered by
in market. It states about how profitable one
product is than another.
Document Page
Cont..
BCG matrix has four elements that will state about how
Volkswagen needs to invest in its portfolio:
Star: The star of company is Audi.
Question mark: Skoda and opel
Cash Cow: Scania and Bentley
Dogs: SEAT
tabler-icon-diamond-filled.svg

Secure Best Marks with AI Grader

Need help grading? Try our AI Grader for instant feedback on your assignments.
Document Page
Cont..
Space analysis is used for evaluating sense and
wisdom of a strategic plan that is planned by
Volkswagen AG for its achievement of goals.
Document Page
Cont..
Space analysis (Strategic position and Action Evaluation
Matrix) consist of various factors:
Financial strengths: Profitability of 8%(before tax) to
guarantee financial safety
Competitive advantage: Innovative approach
Industry attractiveness: New features in its vehicles
Environmental Stability: Moving towards Hybrid and
electric vehicles.
Document Page
References
Mithas, S. and Lucas, H. C., 2010. What is your digital
business strategy?. IT professional. 12(6). pp.4-6.
Montgomery, C. A. ed., 2011. Resource-based and
evolutionary theories of the firm: towards a synthesis.
Springer Science & Business Media.
Scholes, M. S., 2015. Taxes and business strategy. Prentice
Hall.
tabler-icon-diamond-filled.svg

Paraphrase This Document

Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Document Page
THANK YOU
chevron_up_icon
1 out of 14
circle_padding
hide_on_mobile
zoom_out_icon
logo.png

Your All-in-One AI-Powered Toolkit for Academic Success.

Available 24*7 on WhatsApp / Email

[object Object]