This report provides a comprehensive analysis of the strategic planning process within the context of business strategy, focusing on Volkswagen AG as a case study. It examines the alignment of business missions, visions, objectives, goals, and core competencies with strategic planning. The report analyzes micro and macro factors, including SWOT and PESTEL analyses, and evaluates the effectiveness of techniques such as the BCG matrix and SPACE analysis in developing strategic business plans. The strategic positioning of Volkswagen AG is assessed through an organizational and environmental audit, considering stakeholder analysis in formulating new strategies. This document is a student contribution available on Desklib, a platform offering a wealth of study resources including past papers and solved assignments.