Planning and Strategic Management at Coca-Cola: Course Report

This report provides a comprehensive analysis of planning and strategic management within the Coca-Cola Company. It begins with an introduction to Coca-Cola's history and its position in the non-alcoholic beverage market, highlighting the company's foundational elements and early challenges. The report delves into the core concepts of planning and strategic management, emphasizing their importance for Coca-Cola's success and smooth operations. It explores the company's various strategies, including marketing, operational, and financial approaches, with a focus on how Coca-Cola adapts its strategies to different countries. The analysis also identifies challenges such as language barriers, cultural differences, political influences, and transportation issues. The report concludes with a reflection on teamwork, detailing lessons learned, challenges encountered, and opportunities for improvement, along with references to relevant sources.