This presentation provides an overview of the business strategy and strategic planning process at Exon Motors Ltd, an automobile modifier company established in 2014. It discusses the company's core competencies, vision, mission, and goals, emphasizing its aim to become a leader in the automobile industry by offering innovative and unique designs. The presentation identifies internal factors like the firm's value system, employees, and organizational culture, as well as external factors such as political and economic conditions, that influence strategic plan formulation. It also evaluates the effectiveness of techniques like the BCG matrix and Ansoff matrix in strategic planning, highlighting their roles in assessing growth opportunities and determining market strategies. The presentation concludes by referencing relevant academic literature and inviting further inquiry.