Strategic Planning for Hospitality Industry: LT6018GN

This presentation provides a comprehensive analysis of strategic planning within the hospitality industry, focusing on the Hilton London hotel. It begins with an introduction to strategic management and its processes, followed by an examination of Porter's Five Forces model, PESTLE and SWOT analyses to assess the hotel's internal and external environments. The presentation then explores strategic direction, including mission and objectives. It delves into the threats and opportunities facing Hilton, considering factors such as new entrants, suppliers, buyers, and substitutes. The SWOT analysis highlights the hotel's strengths, weaknesses, opportunities, and threats. Furthermore, PESTLE analysis examines political, economic, social, technological, environmental, and legal factors influencing the hotel's operations. Finally, the presentation discusses strategic options such as franchising and mergers and acquisitions that Hilton can employ to enhance its market share and profitability, concluding with a summary of key findings and recommendations.

STRATEGIC PLANNING FOR THE HOSPITALITY
INDUSTRY'

TOC
INTRODUCTION
Strategic management process
Porter's Five Forces Model
PESTLE and SWOT analysis
Strategic Options
CONCLUSION
REFERENCES

Introduction
Strategic planning is the process of making business strategies and amending them in the
business organization. The planning of the business organization is the analysis of all the internal
and external environmental factors which help the business to grow and achieve the objectives
effectively.

Cont…
In this report there is a brief analysis of hotel Hilton
London and what are the factors which affect the
sales of the hotels and how the hotel will formulate
an effective strategy to increase the growth and
profit margins.

Strategic management process
Situational Analysis
Hilton hotel is the leading hotel in London and it also
faces many challenges to survive and maintain its
position.

Cont..
The managers of the hotel have to use this
method to analyses both external and internal
factors of the environment to make the better
planning for the process.

Strategic Direction
Strategic direction is the base is the hotel management
is provide the managers to make the innovative ideas
and apply them in making the strategies. This helps to
integrate all the management of the hotel and increase
the efficiency of the hotel. This includes.
Mission is the nature or the ambition of the hotel by
which all the management will be doing its operations.
This also help to increase the quality of the activities
and provide better satisfaction to the customers.

Porter's Five Forces Model
Threat of new entrants
as the hotel industry id increasing with the increase in the tourism globally.
There is lot of risk for Hotel Hilton London as many new hotel will also enter
the market and which will decrease the sales and profit margins.
Suppliers
there is also a thereat that hotel Hilton can see that the amenities and the good
hotel procure from the suppliers can also changes the prices which will increase
the cost of the hotel and this will make the hotel less efficient in operating.

Cont….
Buyers
Buyers are the main aspect of the hotel Hilton as the main criteria is to provide the satisfaction to the
customers and due to high competition there re also many options for customers to choose from.
Threat of Substitute
The services in the room which the Hilton hotel provide is almost same due to high competition. The
hotel have to differentiated in the types of services according tom the price range so that all the
customers from every social class can afford and choose hotel Hilton

SWOT analysis
Strengths  the hotel Hilton London provide a better
services and comfort to the customers
and also help to stimulate the home like
comfort who are far from home
 .
Weaknesses  Hilton hotel have a limited customer base
as it only focuses on the high social class
who can afford the rates of the services

Cont…
Opportunity  The hotel Hilton also have the opportunity
to increase the technology equipment Int
rooms for the customers to increase the
experience.
Threats  After the Brexit the hotel have faced
decrease in the sales and also many loyal
customers were lost.