Strategic Planning & Leadership: Hong Kong Electric Company Analysis

This report provides a comprehensive strategic analysis of Hong Kong Electric Company, examining its internal and external environments, key stakeholders, and competitive landscape. It utilizes various strategic planning tools and models, such as SWOT, SPACE, BCG, and QSPM, to assess the company's current position and identify potential future strategies. The analysis includes a competitive profile matrix, evaluation of organizational values, and recommendations for strategic implementation, covering aspects like mission statement revision, objective setting, performance measurement, and communication planning. The report concludes with a proposed future strategy aimed at achieving sustainable growth and competitive advantage for Hong Kong Electric Company.

Management 1
Strategic Planning
Name
Institution
Author’s Note

Management 2
Table of Contents
Executive Summary..........................................................................................................................4
Introduction.....................................................................................................................................4
General environmental analysis together with the existing business plans....................................5
Identification of the key stakeholders of the business......................................................................6
Parameters to analyze the current business environment...............................................................7
Application of the proven tools or models in the assessment of the performance of the current
business plan....................................................................................................................................8
Current market competition landscape together with the strengths and weaknesses of the
company...........................................................................................................................................9
Competitors..................................................................................................................................9
Strengths and weaknesses of the competitor...............................................................................9
Strategies used by the competitor..............................................................................................10
Over view of the market and projections in the coming future..................................................11
Competitive profile matrix.........................................................................................................11
SWOT Analysis Matrix..............................................................................................................12
Strategic position and action matrix (SPACE)..........................................................................12
BCG Matrix...............................................................................................................................13
Internal external matrix.............................................................................................................14
4.0 IFE 2.8 1.0 IFE Score.........................................................................................................14
Grand Matrix.............................................................................................................................14
The company should therefore work hard to carry out its operations in quadrant one and two in
order to scale up its performance to the highest level...................................................................15
Quantitative strategic planning matrix......................................................................................15
Conclusion from the matrix.......................................................................................................16
Comparative Understanding of activity from organizations in the market...............................16
Options to form the basis of future organizational strategies....................................................17
Strategy plan geared towards ensuring participation from all the stakeholders attached to an
organization...............................................................................................................................17
Criteria for reviewing potential options associated with a strategy plan...................................17
Agreed strategy plan..................................................................................................................18

Management 3
Comparison of core organizational values with the current business objectives......................18
Vision and mission statement....................................................................................................19
Future management objectives..................................................................................................19
Measures for evaluating strategy plan.......................................................................................19
Schedule for implementing strategy plan..................................................................................19
Dissemination process...............................................................................................................20
Monitoring and evaluation system design.................................................................................20
Future strategy to growth..............................................................................................................21
Generic competitive strategies in which the entire organization can be considered....................21
Change activities that would be required for each of the following options.................................22
Process to solicit, collect and even analyze feedback from the key stakeholders.........................22
Selection criteria for the evaluation of various forms of strategic options...................................23
Recommendation of a final future strategy....................................................................................24
Strategy implementation and evaluation.......................................................................................24
New mission statement...................................................................................................................25
New mission statement...................................................................................................................25
Appropriate strategic and financial objectives for the next three years.......................................25
Performance measurement............................................................................................................25
Strategic implementation plan.......................................................................................................26
Communication Plan.....................................................................................................................26
Development of monitoring and evaluation process.....................................................................27
Conclusion.....................................................................................................................................28
References......................................................................................................................................29
Appendices.....................................................................................................................................34

Management 4
Executive Summary
Carrying out different operations within an organization through the use of quite a
number of digital techniques has become a major parameter in almost every organization across
the world since nearly all of them are aiming towards offering one of the most appropriate
competitive advantages within their boundaries in relation to a good number of the products and
services that they are capable of distributing across different market regions (Bendtsen et al.
2016). Hong Kong electric company is among the major reputable organizations that has gained
much popularity within the boundaries of Hong Kong and is fully dedicated towards offering its
customers with a wide variety of electric appliances despite where they are situated across
different boarders.
Introduction
Hong Kong electric company is a well-organized organization that is headed by a group
of well trained personnel who are versed with their respective areas of work. On the other hand,
it is focused towards offering one of the most efficient and advanced business operations that
will be able to offer a competitive advantage to most of its competitors. At the same time, the top
management team that is found within the organization is focused towards putting many efforts
of various issues that are associated with customer care services in order to take their
performance to greater levels that can be easily understood (Cvijanović, Dasgupta and
Zachariadis 2016). As far as the organization’s current situation is concerned, its performance is
not that efficient since all its customers are still not able to receive the kind of services that they
have been longing for and as a result, there are some of them that have gone further to raise quite
a number of complaints in relation to various issues attached to the organization (Warsi, Mustafa

Management 5
and Ahmed 2016). Moreover, the organization is still not able to offer one of the most advanced
forms of competitive advantages across several other organizations and this has actually made its
performance to fall below the expected bar.
General environmental analysis together with the existing business plans
Both the internal and external environment are known to have the capability of playing
one of the most essential roles within the organization since they have the capability of covering
a wide range of aspects known to be taking place within two different environments that are fully
attached to the whole organization (Birk et al. 2016). Analyzing both the internal and external
environment is known to have the capability of coming on board with its advantages. Majorly,
when focusing on the internal part, this will provide one of the best advantages to be able to
understand how each and every operation within the internal part of the organization is being
handled in order to obtain a specific set of objectives (Sadatrasool, Bozorgi-Amiri and Yousefi-
Babadi 2016). At the same time, analyzing the internal part ensure that there is a perfect
understanding regarding how the entire organization is capable of operating in relation to its
rules and regulations. Finally, the internal part of the organization when analyzed, gives a perfect
understanding on the kind of relationship that exists and all the employers who are working for
the organization. An appropriate determination of the relationships that exists among these
personalities is likely to determine what the entire organization is capable of both at the current
or coming future (Ho, Ahmad and Ramayah 2016). On the other hand, before coming up with a
new strategy, it is of much importance to analyze the external part of the entire organization
since this is what is likely to help its management team to come up with a reliable information
regarding the perceptions of various types of customers in terms of all the products and services
that they have been able to receive from the organization.

Management 6
Identification of the key stakeholders of the business
Nearly all the key stakeholders in each and every business are known to have the
potentiality of playing one of the most fundamental roles within the boundaries of quite a
number of organizations. Hong Kong electric company will be able have all its key stakeholders
located both at the internal level together with the external part of the organization. At the
internal level, the first key stakeholder that will be fully attached to the organization and the
employees. By them forming a major part of the stakeholders, they will need to carry out
different operations within the organizations according to the required rules and regulations
without making any assumptions (Judge and Douglas 2016). At the same time, they will also be
concerned with the production of quality products that are capable of attracting the attention of
different types of customers irrespective of their areas off residence. Moreover, the Manager of
the organization together with the CEO will also play an important role in forming a solid part of
stakeholders who are known to be existing at the internal level of the organization(O’Neill,
Sohal and Teng 2016). They need to make sure that each and every operation taking place within
the organization is capable of operating smoothly according to all the required rules and
regulations that needs to be followed. On the other hand, they should also be concerned with how
people are capable of relating within the organization in order to take its performance to the next
level (Jelenković and Barjaktarović 2016). At the external part of the organization, there will also
be a key stakeholder and this group of stakeholders will majorly be the customers. They will be
able to form one of the most essential parts of stakeholder group attached to the organization
since they are the one who are likely to determine the growth rate that the organization is capable
of experiencing across different markets (Lyon and Maxwell 2011). One of their major needs is
to be offered with one of the best services that are more reliable and are capable of meeting all
their expectations at all times. At the same time, they form a group of stakeholders that is much

Management 7
concerned with the quality production of all the goods that originate from the organization thus
making it much easier to meet all their needs across the board.
Parameters to analyze the current business environment
There are quite a number of tools that are known to have the potential of appropriately
analyzing the current business environment thus being able to come up with one of the most
fundamental outcomes so far (Iglesias 2016). As far as the external matrix is concerned, the tool
is capable of appropriately analyzing the current business environment through the use of various
techniques (Miles, Snow and Pfeffer 2016). This can be best carried out through the use of an
external matrix that will provide one of the best opportunities to summarize and evaluate the
social, economic, and cultural together with several other factors that are attached to the
organization. In relation to the external factors, there is likely to be an increase in demand on
quite a number of electronic products since various customers are also aiming towards the digital
side of life (Obaji, Senin and Olugu 2016). At the same time, there are also various types of
threats that are known to be existing within the business environment. One of the major threats is
the currently increasing competition that is obtained from several other organizations that are
also concerned with the manufacture of the same electronic products (Wang et al. 2016). At the
same time, there is also a threat of counterfeit goods within the market platform and in most
cases the goods are normally cheaper in terms of the actual price that are meant for the original
products(Ismail and Ali 2016).

Management 8
Application of the proven tools or models in the assessment of the performance
of the current business plan
In relation to the market selection and performance that is well covered within the scope. It
therefore involves the performance of the entire business plan through the use of quite a number
of techniques when it comes to the analysis of various situations (Kabir 2018). The use of
internal matrix will there allow various strengths to be highlighted which majorly include
appropriate implementation of management strategies by the whole management team thus
making it much easier to access some of the most potential markets that are likely to increase the
performance of the entire organization (González-Cruz and Cruz-Ros 2016). Moreover, different
issues that are well articulated within the SWOT analysis tool, the organization will be able to
carry out one of the most product position performance that will enable all its products to be
strategically located thus giving the entire business plan a priority to perform efficiently without
facing any barrier related situation (Toytok 2016). On the other hand, the company position in
the market is likely to be determined by its strengths that are majorly described by the SWOT
analysis tool. At the same time, different types of financial results that are described by internal
matrix will clearly indicate how various financial programs have been handled by the
organization in order to attain a specific objective; this will further enable the entire business
plan to be able to perform steadily and efficiently without any controversies being encountered at
various levels (Michalak and Rysavy 2016).

Management 9
Current market competition landscape together with the strengths and
weaknesses of the company
Competitors
There are various competitors that are known to be offering a stiff competition to the
Hong Kong electric company and in most cases; these competitors tend to carry out their
operations within the boundaries of Hong Kong where they also tend to target almost the same
market segment that is found at the internal level (Manuj and Mentzer 2018). Tesla Hong Kong
is among the major company that is likely to come up with a stiff competition to the entire Hong
Kong electrical company since it is also targeting quite a number of consumers located at the
international level. Its main products mainly consist of electric cars, solar panels, and a good
number of electrical appliances together with several other products that are environmentally
friendly (Pollack and Algeo 2016).
Strengths and weaknesses of the competitor
One of the major strengths that is attached to the competitor is that is has employed a
group of well experienced employees who are well versed with issues dealing with appropriate
and reliable production of goods that are capable of meeting the expectations of all the clients
(Kirkwood 2016). Through this, they have been able to reach out to quite a number of
personalities. On the other hand, another strength that is connected to this company is that it has
got good leaders who are well organized and are capable of coming up with most of the
appropriate and reliable leadership strategies that re able to push the whole organization to the
next level (Rodríguez-Rangel, Sánchez-Rivero and Sánchez-Martín 2016). Moreover, there is on
essential strengths that provide the whole organization with an advanced characteristics across
different targeted groups of individuals and this strength mainly include a highly efficient low
cost manufacturing, this has enabled the organization to experience low costs when it comes to

Management 10
the manufacturing of quite a number of products since their system is much more efficient
(Krasniqi 2014).
In as much as the organization has got a wide variety of strengths, it also consists of quit
a number of weaknesses that normally hinder the implementation of certain activities that are
likely to lead towards the emergence of development (Saputra 2016). One of the weaknesses that
are associated with the competitor is that it has got poor employee relationship within its internal
part. Poor employee relationship clearly indicates that there is no spirit of brotherhood among its
employees and as a result of this, it is always difficult to carry out certain organizational tasks at
some point. Moreover, there is production inefficiency within the organization and this appears
to be its major weakness that has even gone as far as affecting the customers, who are situated at
the external part (Sharma 2016).
Strategies used by the competitor
The competitor is known to be fully depending on quite a number of strategies in order to
reach out to a wide variety of customers within the shortest time possible (Vokshi and Dumi
2016). As a result of this, pricing strategy has been its major focus where the product prices that
it has been able to subject to its customers are always low to attract their attention and also
provide an easy time when it comes to penetrating quite a number of market platforms (Olvera
2016). Moreover, the company has also invested much strategy in the production of its goods
and services where nearly all its products are normally of high quality with an intention of
capturing the attention of different types of customers who are known to possess a vast range of
characteristics (Sheikhtaheri, Sadoughi and Ghazizadeh 2016).

Management 11
Over view of the market and projections in the coming future
As far as the market is concerned, there are still a vast range of customers who are still in
need of quite a number of electric products with an intention of solving quite a number of needs
in their daily lives. Moreover, there are also customers with different characteristics who are
present in almost all corners of the market.
Matrix Analysis
Competitive profile matrix
Hong Kong Electric Company Tesla Electric Company
Strengths Weakness Strengths Weakness
Quality production
of goods
Inadequate experienced
personnel
Well experienced
employees
Production
inefficiency
High levels of
customer care
services
Inadequate resources It has a group of
adequately organized
leaders
Poor employee
relationship at the
internal level
Positive employer
employee
relationship
Highly efficient low
cost manufacturing
Quality production
of a vast range of
goods

Management 12
SWOT Analysis Matrix
 Strengths- One of the major strengths of the organization is that is capable of producing
products of high quality that is able to meet all the customer needs. At the same time, the
entire organization is able to implement high levels of customer services across various
regions. Strength is that there is a positive relationship that exists between the employer
and the employees.
 Weakness- One of the major weakness is that there are inadequate experienced personnel
together with a small amount of available resources.
 Opportunities- The major opportunity is the availability of expansion space in the
coming future within the market platform in order to meet the needs of the population
that will be growing at a higher rate.
 Threats- There is only one threat that the organization is likely to encounter and the
threat is the availability of competitors.
Strategic position and action matrix (SPACE)
This is normally a management tool that is used to analyze a given company. The
following areas of analysis are fully connected to SPACE Matrix;
 Internal strategic dimensions- This majorly entails the financial strength, there is the need
for the organization to have a reliable financial strength in order to adequately manage all
the available resources. It therefore needs to have a well-organized cash flow that is
capable of putting much focus on the return on investment within the shortest time
possible. Moreover, it also needs to offer a competitive advantage to several other
organizations that are available within the platform thus being able to attract more
customer relationship. External strategic dimensions- The organization needs to operate
in a more reliable environment that is more stable thus making sure that all future