Strategic Planning and Management Report: Mac Ville Corporation

This report provides a comprehensive analysis of the strategic management of Mac Ville Corporation, a Sydney-based import and export company specializing in coffee machines for the hospitality industry. The report is structured around three key assessments. The first assessment examines meeting notes, and develops revised mission and vision statements. The second assessment addresses current strategic objectives and planning, including market research, competitive analysis, and marketing objectives. The final assessment focuses on key performance indicators and milestone scheduling. The report outlines the company's goals of becoming a national brand, improving customer service, and fostering innovation, while emphasizing the importance of strategic planning, market analysis, and financial considerations for achieving sustainable growth in the competitive market. The report also discusses organizational values and their alignment with strategic goals.

Running head: STRATEGIC MANAGEMENT
Strategic management
Name of the student
Name of the university
Author Note:

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Table of Contents
Introduction......................................................................................................................................3
Assessment Task 1...........................................................................................................................3
Notes from the meeting...................................................................................................................3
What are the existing mission and vision of the organization?.......................................................5
What are the Current Approaches in Addition to the organizational Values?................................6
What are the Revised Mission and Vision?.....................................................................................6
Discuss the Organizational Values..................................................................................................7
Assessment Task 3...........................................................................................................................7
What is the Current Strategic Planning?..........................................................................................7
What are the current Strategic Objectives?.....................................................................................8
What is the Future Strategic Planning?.........................................................................................10
Assessment Task 4.........................................................................................................................10
What are the Key Performance Indicators?...................................................................................10
Milestone.......................................................................................................................................11
Table 1- Time Scheduling along with Milestone in the project....................................................11
Figure 1- Milestone Image.............................................................................................................12
References......................................................................................................................................13

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Introduction
The following report deals with the development of the different kinds of strategic ideas
and planning for Mac Ville Corporation that deals with the supply of coffee machines for
different types of hospitality industries in the market. Mac Ville Corporation is an import and
export company that is based in the city of Sydney in Australia. The import and export business
of the following enterprise has been spreading its roots significantly and the main task of this
particular report is to determine the strategic changes that can be implemented by the mentioned
organization to achieve the best results. There are a total of 3 assessments in the following report
with each of them dealing with different elements of the strategic management of Mac Ville. The
first task starts with the Notes that have been accessed from the meeting and the development of
new mission and vision for the organization based on the old values and the strategies of the
organization. The assessment task 3 deals with the current levels of strategic objectives and
planning for the organization. The last assessment of the following chapter has provided with the
key performance indicators that defines the success of the business in the modern market.
Assessment Task 1
Notes from the meeting
The meeting conducted by the board of members along with the General Manager and the
CEO of the company decided on some serious goals that was to be undertaken in a span of 5
years. This included the likes of;

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 The company was supposed to become a national brand within the next 5 years as it was
predicted that the products of the company was supposed to be an integral part of the
hospitality industry and will contribute a whole lot to their success.
 The espresso coffee machines produced by the mentioned company will surely meet the
demand s of the management of the hospitality industry as they are reliable, sufficient
and efficient in nature.
 The company also aims to meet all the demands of the customer by means of efficient
product quality and high quality service that is unmatched by any other companies
The meeting was a successful one and the next meeting was arranged to assess and review
the performance after the implementation of the recommendations from the last meeting. The
following review was mainly conducted by the General Manager with the CEO of the
organization. This involved;
a. The company has experienced new developments in completely new areas which was not
considered in the earlier meeting of the company
b. The changes that have been providing a competitive advantage to the organization has to
be included in the mission and the strategic planning of the organization
c. The CEO also had the feeling that innovation needs to be a serious business in the future
planning and the growth of the business. Finding new ways to improve the efficiencies
and effectiveness of the different customer solutions have become a priority for the
organization.
d. The management also wants to improve their performance at every given point of time
instead of resting on their past achievements

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e. New partnerships and alliances in the market can be encouraged for the growth of the
business
What are the existing mission and vision of the organization?
The meeting conducted to decide on the strategies of the company and the next meeting
to review the following meeting has given a transparent idea on the mission and vision of the
organization. The mission and vision of the organization will be based on both the traditional
strategic planning as well as will involve the contemporary business ideas to achieve the best
result in the market.
A. Mission- The mission of the company is to be a national level supplier of coffee espresso
machines to the hospitality industry. The national level ambitions will be fulfilled by the
organization by means of efficient and reliable coffee machines that are to be supplied to
the users in the hospitality industry. The company has also plans to be an efficient one in
terms of customer reliability and trust.
B. Vision- The strategic planning of the organization has highlighted the vision of the
company in the coming years. First and foremost like every other organizations, the
company has the aim to utilize the current developmental areas within the organization
and utilize them to the full extent to make them aware of the business of the organization.
The company wants to focus on innovation to meet with the new demands and choices of
the existing groups of customer.

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What are the Current Approaches in Addition to the organizational Values?
The current approaches of the mentioned organization clearly reveal the strategic
intention of Mac Ville Ltd. to become a national level business organization within a span of just
a few years. It has the intentions to spread its business operations to other areas of Australia from
its base of operations in Sydney. Spreading the business to different areas of Australia like
Melbourne, Canberra, New South Wales will help in the organizational development and growth
of the following business. The company also aims to formulate innovative and sustainable
strategies that can be useful for the business organizations. The innovative strategies of the
business are a basic procedure that will lead to the sustainability of the organization. The
innovative strategies to distinguish the company from the others in the market can be achieved
by means of high quality products and services. The coffee espresso machines that are produced
by the company are believed to be of the highest quality and can be a valuable buy by the
hospitality industry. The providence of such a quality product and service will be helpful for the
organization to make a mark in the market and gradually achieve all the strategic goals decided
by the management of the business enterprise.
What are the Revised Mission and Vision?
The revised Mission and Vision of the organization can be;
a. New Mission- The mission of the organization in the present marketing scenario is the
application of the new organizational development areas to achieve the best strategic
level objectives of the organization. The company must focus on the customer values and
involve in alliances and partnerships with local or international companies that can be of
great help for the growth of the business in the international markets.

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b. New Vision- Apart from the innovative process that is undertaken by the organization,
the company can make sure to establish a separate research and development wing. The
following department will not only help the company to innovate new products but will
also involve the development of totally new kind of products that can be unique in nature
and can help them outclass the different competitors who are present in the market. Apart
from this the company can also set up a new legal and marketing department that can be
oversee the different agreements and the policies of the host countries or the companies
with whom the company will come into an agreement.
Discuss the Organizational Values.
The organizational values of the company have been clearly mentioned in the new
strategies that are to be implemented by the mentioned organization. The organization has the
aims to provide the best value to the customers through a wide range of quality products and a
quality service. The more the company provides value to the customers, the more is the growth
of the business. The decision of the management to focus on the customer centric values will
surely turn to be the most proper managerial decision that can be of great help to the growth of
the business in the modern market.
Assessment Task 3
What is the Current Strategic Planning?
The current strategic planning of the business mainly focuses on the need for its
transformation into a national entity and innovating new forms of products and services to gain a
stronghold in the Australian market and gradually shift its focus outside Australia. The strategies

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must be implemented in an organized manner to gain the best possible results. This can be
maintained by;
1. Keeping focus
2. Capturing a big market
3. Constant communication with the supervisors and the employees
4. Allocating the resources in a proper and efficient manner
What are the current Strategic Objectives?
The proper and efficient strategic objectives of the business will involve the
implementation of the different types of elements in the business that is necessary for the growth
and sustainability. Some of them include;
1. Understanding the business- The management of the organization must have a thorough
knowledge of the business before selecting the target market. They must also have the
perfect idea on what kind of products is being offered by them and what type of business
they intend to do. It is also important for the organization to assess the capabilities of the
organization and the risks that can be faced by the organizations. The getting of an
accurate picture that determines the capabilities of the organization will help the company
to employ the proper techniques to be successful in the market.
2. Carrying out proper market research- As mentioned earlier the carrying out of a proper
market research is essential for the success of a business organization. It helps to
determine the different forms of the risks that can be faced by the organization or the
different weaknesses of the organization. The management will also have the idea of the
competitors of the company in the market through the research. The identification of the

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different elements related to the business will help the management to formulate a solid
strategy that will be ideal for the success of the business in the market.
3. Assessing the competition- The marketing decisions of the mentioned company are
greatly influenced by the customers of the business. The proper value provided by the
company will help ensure a better strategic advantage for the organization. It is important
for the organization to maintain the standard of the products and services that helps to
gain a competitive edge over the other competitors in the market.
4. Outlining the Marketing objectives- The management of the mentioned company must
outline the marketing strategies in detail to the employees of the organization.
Communicating the right set of strategies to the employees of the organization will help
in the proper implementation of the said strategies and the achievement of all the goals of
the organization. The strategies should be listed separately and segmented according to
the needs of the company. The HR strategies that are quite different from the marketing
and sales strategies thus needs to be separated and communicated to all the employees of
the respective department to make sure that all the tasks of the employees are coordinated
to achieve the best possible results.
5. Detailing the Financial Aspects of the Strategy- The consideration of the financial
aspects of the business is one of the most important in the business as because it helps in
the proper management of the business and helps to save both resources and money. The
unnecessary wastage of the resources can be controlled by means of the financial aspects
of the business and thus the finance team of the organization needs to be communicated
with all the necessary details and must be provided with a proper budget to help the
department provide an ideal financial planning for the organization.

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6. Implementing the Strategies- The implementation of the strategies of the business must
be done within a considerable time to make sure that the business has implemented the
strategies accordingly to achieve the following goals of the organization.
What is the Future Strategic Planning?
The future strategic planning of the organization must be made in accordance with the
future planning of thee business. The future planning of the business lies with the customer
centric strategies that are modern means of success in the business world.
Assessment Task 4
What are the Key Performance Indicators?
Quality Environment Cost Delivery
Strategy Customer Satisfaction
Index
$4000 Within 1 year
Planning Planned Material Index $3500 Within 2 Months
Control Control Mechanisms $3000 Within 4 months
Operations Operations Management $2800 Within 5 months

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Milestone
Task Name Duratio
n
Text
Above
Start Finish
Project milestone 175 days No Wed
5/16/18
Tue
1/15/19
Macville Board
Meeting
1 day No Wed
5/16/18
Wed
5/16/18
Decisions
Undertaken in the
board
4 days No Thu
5/17/18
Tue
5/22/18
Implementation of
the decisions
45 days No Wed
5/23/18
Tue
7/24/18
Launch of the
coffee machine
1 day No Wed
7/25/18
Wed
7/25/18
Promotion of the
coffee Machine
60 days No Thu
7/26/18
Wed
10/17/18
Submission of the
report
2 days No Thu
10/18/18
Fri
10/19/18
Start of the review
process
0 days No Wed
5/16/18
Wed
5/16/18
Review of the
Strategic Decisions
4 days No Mon
10/22/18
Thu
10/25/18
New Board meeting 1 day No Fri
10/26/18
Fri
10/26/18
Discussion of the
strategic objectives
2 days No Mon
10/29/18
Tue
10/30/18
Acceptance of the
decision
0 days No Wed
5/16/18
Wed
5/16/18
Implementation of
the new Strategic
objectives
30 days No Wed
10/31/18
Tue
12/11/18
Identification of the
weakness and
implementing the
decisions accordingly
25 days No Wed
12/12/18
Tue
1/15/19
Table 1- Time Scheduling along with Milestone in the project
Source: (As created by the Author)

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Figure 1- Milestone Image
Source: (As created by the Author)