Strategic Planning and Implementation for Native Bush Australia

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Develop and Implement Strategic Plans
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Contents
Introduction................................................................................................................................3
Assessment Task 1.....................................................................................................................4
Assessment Task 2.....................................................................................................................7
Assessment task 3....................................................................................................................10
Assessment Task 4...................................................................................................................14
Conclusion................................................................................................................................16
References................................................................................................................................18
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Introduction
While making a strategic plan there are certain factors which must be taken into account.
While creating a strategic developing and implementing a strategic plan proper vision and
mission statements need to be defined. Also with these statements aims and objectives need
to be defined. SWOT analysis as well as PESTLE analysis should be done before the
implementation of the strategic plan. By doing these analysis one can see the performance as
well as the problems that are happening in the business. Then a proper strategic plan should
be made so that the company can grow. Lastly one should monitor the plan. See what are the
outcomes of the plan, has the plan created any problems which can turn out to be huge risks
for the company.
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Assessment Task 1
QUESTION 1
Outline a method for developing organisational values.
The first step would be to know what the existing culture of the organization is. For knowing
the culture, the manager of the organisation would need to do a proper assessment of the
whole company. When this is done the manager can review the strategic plan for the
business. Organisational values are set after knowing the culture and strategic plan. The
values show the main ethics of the company that must be followed no matter what (Rework,
2016).
QUESTION 2
What is the purpose of a SWOT analysis in a strategic planning process?
SWOT analysis helps an individual in know how the factors of SWOT will affect the project.
These factors will show the manager what the risks involved in the project and new openings
that are present for the company. The strengths and weakness show where the company can
to good in and where it will be in loss. SWOT analysis helps in strategic planning process as
it shows how the company is doing and can also generate new ideas that are needed for the
company (Iplanner, 2016).
QUESTION 3
Discuss each component of a SWOT analysis.
Strengths: Shows the essential strengths of the company. The company can use these
strengths in marketing its product and also gaining a competitive edge over its competitions.
Weaknesses: Shows the organisation what places it falls behind in. The organization can see
this weakness and improve on them so that these weaknesses don’t let it fall behind in any
measure.
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Opportunities: opportunities help the manager to show how the organisation can grow.
Opportunities can be either I for new products or entry into a new market altogether.
Threats: these are the risks and the problems that the company faces. When a company knows
what risks it is going to face in the future then it would plan ahead to solve these risks. These
threats can be both internal and external as well.
QUESTION 4
What is the purpose of a PESTLE analysis in a strategic planning process?
PESTLE analysis can be used for strategic planning as it helps in showing different aspects
that can affect the organisation. It helps the organisation in gather information not only from
simple sources but from experts who have in-depth knowledge about the factors involving
PESTLE. By having in-depth knowledge the organisation can use them in making the
strategic plan. Without a proper PESTLE analysis an organisation will not be able to define
the problems it will face which will lead to failure of achieving organisational goals.
QUESTION 5
List four examples of questions you may ask when conducting a PESTLE analysis?
1. What are the rules and regulations that the organization should follow according to the law?
If there are any environmental issues involved please define them.
2. How is the performance of the economy that the business will be done in? Does globalization
have any effect on your business?
3. What products are most in demand from the customer and who is the targeted audience for
the business?
4. What kind of technology is the business using and how much haw it helped the business in
achieving (Pestle Analysis, 2017).
QUESTION 6
Discuss three risks that should be taken into account in implementing strategic plans.
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1. One of the biggest risks that can be defined is the competition that is present in the market.
New companies keep on entering the market while the ones that are already present come out
with new and better products.
2. While making the plan in a budget it is decided that no extra cost is occurred. But as the plan
is put into motion extra cost can arise in any of the departments. Costs can be higher than
what was predicted.
3. Small business have one to two suppliers, if anyone of the suppliers goes out of business then
the business is likely to incur losses.
QUESTION 7
Discuss why it is important for a business to protect its intellectual property.
Intellectual property is basically the copyright a business owns. It is important for a business
to protect its intellectual property because this sets the business apart from its competitors.
Patent rights are gained for guarding its products and brand. Intellectual rights can be used as
security loans for the business to take loans from the bank or people. Intellectual rights can
help in marketing and branding of a product as these products have something unique
associated with them.
QUESTION 8
Discuss three strategies a business can implement to protect their intellectual property
such as that documented in strategic plans.
1. Organisations need to list any of its patents or copyrights that it has. By doing this, none of its
competitors can copy the originality of the products that the organisation manufactures.
2. Another strategy to protect intellectual rights would be to making legal contracts. These legal
contracts help in ensuring that the intellectual rights are not copied by any other organisation.
3. When an organisation goes into the international market it wants to protects the rights of the
products that are possed. All of the intellectual rights can be transferred digitally and
electronically.
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QUESTION 9
Discuss why an organisation would take legislative and regulatory and relevant Codes
of Practice into consideration during the strategic planning process?
Codes of conduct are rules, regulations and ethic that everyone in the organization has to
follow. A well-developed strategic plan would involve quality, price and time management to
become successful. Proper implementation of code of conducts into this plan would help in
achieving all of these. Also, the decisions that are made in the plan will be more accurate and
helpful because of the use of code of conduct. It helps in ensuring the safety of the personnel
working in the organisation.
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Assessment Task 2
Native Bush Australia is a company which deals in native food products and wants to spread
across the world especially in South-East Asia. The organisations main target is the people
between the ages of 35 and 65. There are only ten staff members who are responsible for
manufacturing and delivering the products of Native Bush Australia. The Vision and Mission
of the organisation compromises of the business making high quality of products so that the
customers start to respect the organisation and become loyal to it. Native Bush Australia has
values such as giving efficient products, having proper high ethics, helping everyone who is
associated with the organisation. The mission statement of the organisation should be more
focused to expanding into international markets. Playing With Fire is also a company which
deals in native food and its mission states that it wants to also produce high quality products
but mentions that it wants to spread them into the international market (Playing with Fire,
2017). Like said before Native Bush Australia needs to put focus on how is it going to expand
into international markets like Hong Kong and Japan. It should keep the mission statement
but just add this also. The company should not change its value as they will help in gaining
loyal customers and also for its expansion with Australia.
Techniques for strategic goals:
For the formulation on strategic goals uses various techniques, here are some of them:
 Specific: make sure that the goals which are made need to be to the point and detailed.
 Measurable: the goals which are made need to assessable so that the progress can be seen.
 Realistic: the goals need to be realistic that the company can achieve and not something
which is out of their hands.
 Deadline: set a deadline so at a given time the goal needs to be achieved. By doing this an
individual can find out what went wrong if the goal was not achieved.
 Short-term Goals: mini-goals should be created so that they lead to the long-term goals
(Operation Meditation, 2019).
By using these techniques Native Bush Australia can set out its long-term goals which are:
 Increase sales in 6 months for the existing market.
 Expansion into international market especially Hong Kong.
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 Make new products in the same sector.
 Create brand awareness by implementing various marketing strategies and by making the
customers loyal towards the brand.
Strategies and Performance Indicators:
For formulating strategies certain steps need to be followed:
1. Collect fact about the organization whether they are current or past facts. These facts will tell
about how the company is performing or has been performing. Both SWOT and PESTLE
analysis can be used here.
2. Make a vision statement that shows about what the company wants to achieve in the future.
3. The mission development would be the next stage in which it would be defined what are the
goals and objectives of the company.
4. Make short term plans so that the strategy can be put into action.
5. Keep a watch on the company to see what effects the strategy has on it (Business 2
Community, 2015).
Native Bush Australia should make its own Vision and Mission statement:
Vision Statement: Make the products if the company available at least one international
country.
Mission Statement: To create brand awareness by going into international markets and to
make new high quality products so that it can help generate more customers.
Performance indicators show how much of success in going on in the business. Here are
some performance indicators:
 Financial: defines the profit, loss and revenue generated in the company
 Customers: see how many loyal customers the company has and how many more it can get.
 Employees: see which of the employees are hard-working and produce good quality of work
(ClearPoint Strategy, 2019).
Codes of Practice
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Code of Practice involves working on health and safety laws in an organisation. Native Bush
Australia being in the food industry has to obey certain rules and regulation of safety
regarding its products.
 Make sure to understand all laws in both the domestic as well as the international market so
that no issues occur.
 Safe working environment should be present for the employees.
 Keep away from biasness practices.
 Make sure that all of the advertisements are true and none are fake that may cause harm to the
society.
 Keep all of your products in intellectual property so that no other company can copy them.
Intellectual property is when a company gets patent rights or copy rights done for their
products (Speciality Food, 2019).
Cooperative ventures
Cooperative venture are also known as joint ventures are created when two companies come
together to help each other out and make profits. There are both advantages and
disadvantages for a company to enter into a joint venture.
Advantages:
o New opportunities will be presented for the company to do.
o More efficient resources can be used by both the resources.
o Losses that are going to occur will be shared by both the organisations.
o More relationships will be built by being in cooperative venture.
o All the costs that occur in the company like advertising costs will be shared.
Disadvantages:
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o Aims and objectives are not always clearly communicated between the two companies.
o It is not always necessary that both of the companies put in the same amount of efforts into
the work.
o There is misbalance of investment, capital and assets which could lead to problems in the
organisation later on (BusinessTown, 2019).
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Assessment task 3
Research and development project
In research and development program organization should focus on pestle and swot analysis
to implementing strategic goals. In native and bush food company organization considers his
pestle analysis.
1. Political factor-in strategic management political factor includes laws of that country. Native
Bush Company must be follow rules and regulation of Australian government. For develop
strategic management organization have to find out education status, government
interferences, consumer ability. Political parties always changes laws for his benefit. Every
people should work coordinately among them for development of society. It also includes
corruption of political parties that is organization so company should balance between them.
2. Economic factor-the aforesaid company must consider his economic factor according to their
states. Economic factor are flawless. It includes what impact made to state to the economy.
Many factors that is profit, inflation and market trends of economic survey. So in Australian
company organization mostly reflect in inflation.
3. Social factor- it is focuses on consumer growth and consumer potentials. What trend in
buying and selling of product? It highlights also on education of the society. The aforesaid
company should focuses on his social factor.
4. Technological factor-now a day’s organization heavily uses advance technology in their
system. It is a good platform to sell their product by using technology. In modern technology
arena company focuses on two way communication process to his consumers.
5. Legal factor-legal factor comes now days in consumer handling ways and consumer
demanding new product. It is related with political factor according to their stares.
6. Environment factor- the environment factor includes climate changes and friendly behavior
towards with consumer. Agriculture mostly engaged in environment factor. A food company
has a also consider environment factor.
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