This report provides a comprehensive analysis of strategic planning within the hospitality industry, using Shangri-La Hotel as a case study. The report begins with an introduction to strategic planning, emphasizing its importance in setting direction and achieving goals. It outlines the strategic direction of hospitality businesses, including mission, vision, values, objectives, culture, and goals. The analysis employs Porter's Five Forces model to assess competitive forces, followed by an examination of internal and external environmental factors, including strengths, weaknesses, and a PESTEL analysis. The McKinsey 7S framework is then applied to analyze the organization's strategy, structure, systems, skills, staff, style, and shared values. The report concludes by exploring popular strategic options such as franchising, mergers and acquisitions, management contracts, and joint ventures. The report underscores the significance of strategic planning in guiding businesses, enhancing revenue, and achieving sustainable growth within the dynamic hospitality sector. References are included.
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