This report provides a comprehensive analysis of strategic planning within a global environment, focusing on key frameworks and tools. It begins with an executive summary and table of contents, followed by an introduction that defines strategic planning and its importance. The core of the report delves into the application of the BCG matrix, product life cycle analysis, SWOT analysis, and Porter's five forces to formulate effective strategies for managing a portfolio of products and services. The report uses the CISCO FLIP camera and a typical electric jug as examples to illustrate these concepts, providing practical insights into how these tools can be applied in real-world business scenarios. The analysis includes an examination of the 'fit and stretch' approach in SWOT analysis and a discussion of Porter's competitive strategies. The report concludes by summarizing the key findings and emphasizing the significance of strategic planning in achieving organizational objectives. The report is well-structured, includes section headings, paragraphing, and a reference list in Harvard style.