Strategic Planning and General Framework Research Report - GUE2609

This report provides a comprehensive analysis of strategic planning, focusing on key frameworks and tools used in business management. It begins with an introduction to strategic planning and its importance in formulating goals and directing organizational functions. The report then delves into the application of the BCG matrix for portfolio management, using CISCO's FLIP camera and electric jug as examples. It explores the product life cycle stages, from innovation to decline, and how these stages influence strategic decisions. SWOT analysis is examined as a tool for identifying strengths, weaknesses, opportunities, and threats, along with the concepts of 'fit' and 'stretch'. Furthermore, the report analyzes Porter's five forces to assess competitive dynamics and inform strategic decision-making. The report utilizes practical examples from CISCO to illustrate the application of these concepts, providing a valuable resource for understanding strategic planning in a business context.

STRATEGIC PLANNING
& GENERAL
FRAMEWORK

Introduction
 Strategic planning includes actions to formulate strategic goals.
 Strategic planning is useful in areas like functional strategies and
strategic programming.
 Organization manage its functions to control and direct appropriate
forecasts.
 Organization transform vision in goals by accurate actions and
systematic procedures (Brabazon, 2017).

BCG analysis
 Product of CISCO’s FLIP camera and typical electrical jug is
operating within the diversified portfolio of business.
Question mark
 Organization not earn higher profits and make positive investment.
 Organization develops its products to attract the customers and
grow in the future.
Stars
Acceptability of the CISCO’s FLIP camera and typical electrical
jug increased with the broader acceptability of innovation.

BCG analysis
 Cisco use product development strategy which help to develop the
more product with the innovative features.
Cash cows
 Products of the organization in this stage gets higher share within
the market.
 CISCO’s flip camera and typical electrical jug in this stage become
more capable to keep operating with the strategic business units.
 Dogs
 Growth of the product in this stage decline.
 Product generate the low profits and expect to grow in future by
the environmental changes.

Product life cycle
 Product life cycle stages explain the performance of product
regarding costs, expenditures, acceptability within the market.
Innovation
 It is known as the initial stage.
 In this stage CISCO’s flip camera and typical electrical jug used as
the lower level and required the huge amount of investment.
 Growth
 In this stage product accepted within the market.
 Organization should implement the product with new features and
cut the costs of product.

Product life cycle
Maturity
 In this phase CISCO’s FLIP camera and electrical jug gets the
maximum growth with higher profits.
 Organization implement more strategies to invite more people.
Decline
 In this stage product of the organization reaches to break even
point.
 Organization uses differentiation strategy to improve share within
the market.

SWOT analysis
 SWOT analysis is known as the important tool to develop strategy.
 It help the business to implement strategies and achieve
organization objectives.
 Strength
 It keeps the important presence in the high growth product
segment.
 CISCO for FLIP camera and typical electrical jug has the inorganic
strategy for growth.
 Weakness
 Organization is required to focus more on the promotion, retention
of employees and improve the feature of the product to invite more
customers.

SWOT analysis
 Opportunities
 Organization by restructuring the market and features of the
product will have the more opportunities to invite large base of
customers.
 Threats
 Competitor organization launch the same product with low quality
that is a threat for the organization.
 Organization should use more strategies to implement product with
more attractive features.

Porter’s five forces analysis
 Porter’s five forces analysis helps business to manage and take the
appropriate decision to formulate objectives.
 Suppliers bargaining power
 There is lower amount of bargaining to control the price.
 CISCOs FLIP camera and typical electrical jug faces the
competitive market structure.
 Buyers bargaining power
 There are large number of buyers within the industry.
 Business faces high competition and provides the product with
special features.

Porter’s five forces analysis
 New entrants threats
 Organization has the threats of new entrants threats at higher level.
 Organization shifts prices according to the market.
 Substitute threats
 It forces the CISCO to minimize the production of organization.
 Customers looks to the substitute products so organization should update
their products.
 Rivalry of firms
 Competition from the rivalry organization is very high and organization
required to offer more affordable product compare to competitors (Ng, &
Chuah, 2012).

Conclusion
• Strategic planning helps the leadership to transform the objectives
within the reality.
• Organization transform the vision in the reality through the
effective strategic framework.
• Strategy formulation brings more opportunities for the CISCO’s
product FLIP camera and typical electrical jug.
• Organization formulate the strategies through the many tools and
models that developed by the researcher to coordinate with the
practioners.

References
 Brabazon, T., 2017. From digital disruption to educational
excellence: Teaching and learning in the knowledge
economy. International Journal of Social Sciences &
Educational Studies, 3(3), pp.188-203.
 Ng, C.Y. and Chuah, K.B., 2012. Evaluation of Eco design
alternatives by integrating AHP and TOPSIS methodology
under a fuzzy environment. International Journal of
Management Science and Engineering Management, 7(1),
pp.43-52.