Strategic Planning Report: Stakeholder Analysis of Two Businesses

This report provides a comparative analysis of strategic planning, focusing on two contrasting businesses: Topshop and Marks & Spencer. It begins with an introduction outlining the business activities, sectors, and purposes of each company. The report then delves into stakeholder analysis, identifying how different stakeholders, such as customers, employees, suppliers, and the government, influence the purpose of each business. A detailed comparison of the organizational structures, strategic planning approaches, and key objectives of Topshop and Marks & Spencer is presented. The report highlights how organizational structure and strategic planning contribute to identifying roles, responsibilities, and information flow within each company. It examines factors influencing business growth, including customer satisfaction, employee motivation, and government regulations. Finally, the report concludes by exploring the alignment of employer and owner objectives and suggests strategies for achieving desired organizational goals.

STRATEGIC
PLANNING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
TASK 2............................................................................................................................................1
Different stakeholders who affects the purpose of the business.............................................1
TASK 3............................................................................................................................................2
Report of both the business unit.............................................................................................2
TASK 4............................................................................................................................................3
TASK 5............................................................................................................................................4
TASK 6............................................................................................................................................4
REFERENCE...................................................................................................................................5

INTRODUCTION
TASK 1
Topshop Marks & Spencer
Business activity It is the company which
perform its business activities
at global level.
It also undertake all its
activities at global level.
Business sector Privately held company. Publicly held company
(Friedman and Miles, 2006).
Business purpose Purpose of Topshop is to grow
in the competitive world by
sell out new and fashionable
clothes and accessories to the
persons of the age group of 15-
25 years of age.
Purpose of marks & Spencer is
to identify the various
opportunities in order to
modify the level of
communication and
engagement close to opacity.
Ownership of the business It is the company with limited
company (Harrison, Bosse and
Phillips, 2010).
It is the company which has
limited liability.
Key stakeholder Owners, customers and
employers are the key
stakeholder of Topshop.
Employees, customers and
shareholders are the key
stakeholder of M&S.
TASK 2
Different stakeholders who affects the purpose of the business
Stakeholders Topshop Marks & Spencer
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Customers Company need to conducted
research to satisfy the
customers which will increase
the cost of the company.
Need and wants of the
customers can affects the
purpose of the company.
Employers Recruitment and selection
policy considered by the
company
Recruitment and selection
process undertaken by the
employer.
Suppliers Suppliers want payment for
the goods supplied by them on
time.
Quality and quantity of the
goods supplied by the suppliers
and the cost charged.
Owners Owners will prepare the
strategies which in turn will
help the company to achieve
there desired objective.
Various strategies prepared.
Trade unions There is no trade unions
(Describe The Different
Stakeholders Who Influence
The Purpose Of Two
Contrasting Organizations.
2011).
Demand of the trade union
affects the purpose.
Employer association It represents the employer’s
interest in certain industries.
Symbolize employer’s interest
in peculiar industries.
Local and national
communities
Requirement of the society Demand and wants of the
society.
Government Sudden policies and norms
imposed by government.
Rules and regulations of the
government.
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TASK 3
Report of both the business unit
Topshop company
Purpose: - Mission statement of Topshop is “to lead the fashion industry by offering
customers the creative products” and vision is to “determinant the fashion industry by creating
there reputation in the market” (Topshop. 2014).
Ownership structure:-Topshop follow hierarchical structure in planning all its
organisational operations.
Strategic planning: - They prepare their strategies by considering their aim to serve best
to the customers and their competitor’s strategies.
Marks & Spencer
Purpose: - Vision statement of Topshop is to maintain a standard against which they can
measure others, their value, quality, innovation and so on (Marks and Spencer Analysis. 2016).
On the other hand, Mission of the company is to conduct a broad classification of all purpose of
the organisation that determine the company’s products and customers and at the same
distinguishes there products from its competitor.”
Ownership organisational structure: - Marks & Spencer have recently modify its
organisational structure. They have reduce the size of their structure by delayering. This
organisation is now following the hierarchical structure.
Strategic planning: - Marks & Spencer has started preparing various strategies with an
aim to consolidate their position as one of the leading international and multi-channel retailer.
Their main objective is to accelerate their food growth in both UK and international market by
strengthening there capability and priorities.
TASK 4
Organisational structure and strategic planning helps both the company in identifying
their roles and responsibilities, there powers, and how information can be flow easily at various
level of the organisation (Steurer and et.al. 2005). In addition to this, it also assist the company in
setting up the priorities, strengthening different operations and concentrating on utilization of
available resources. Along with these all it aid the organisation to ensure that its shareholders and
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employers are satisfied and they are moving towards the achievement of the organisational
common goal.
Therefore, if both the companies are able to analyse all the above mentioned factors than
in that case companies will be able to move faster towards the achievement of the organisational
goals and objective.
TASK 5
Customers: - Customers want value for their money. They want high quality products at
low price. If company is not able to satisfy the demand of its customers than in that case supply
of the product will also reduce. This in will affects the company growth.
Employee: - Employees want respect, fair salary and healthy working environment. If
company is not able to provide them all these things than in that case employees will get
demotivated and will not work towards the achievement of the organisational desired aims and
purposes.
Government: - Government simply wants that company should work for the betterment of
the society, pay taxes on time and follow rules and regulations imposed by the government
(Werther and Chandler, 2010). If demand of the government is not satisfied than in that case it
may affects the functioning of the company.
TASK 6
Employers and owners of the Topshop work together towards to achieve the
organisational desired objectives. Employers want that satisfaction of employee by organising
employee’s benefits program (Freeman, Harrison and Wicks, 2007). In short employer’s main
objective is employee satisfactory. But on the other hand owner only wants profit and growth of
the company. They are not much interested in employee satisfaction. This problem can be
resolved by satisfying and motivating the employees. Highly motivated employees will work
more proper towards the achievement of organisational desired objective.
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REFERENCE
Books and Journals
Freeman, R.E., Harrison, J.S. and Wicks, A.C., 2007. Managing for stakeholders: Survival,
reputation, and success. Yale University Press.
Friedman, A.L. and Miles, S., 2006. Stakeholders: Theory and practice. Oxford University Press
on Demand.
Harrison, J.S., Bosse, D.A. and Phillips, R.A., 2010. Managing for stakeholders, stakeholder
utility functions, and competitive advantage. Strategic Management Journal, 31(1),
pp.58-74.
Steurer, R. and et.al., 2005. Corporations, stakeholders and sustainable development I: A
theoretical exploration of business–society relations. Journal of Business Ethics, 61(3),
pp.263-281.
Werther Jr, W.B. and Chandler, D., 2010. Strategic corporate social responsibility:
Stakeholders in a global environment. Sage Publications.
Online
Describe The Different Stakeholders Who Influence The Purpose Of Two Contrasting
Organisations. 2011. Available through:
<https://u1036.wordpress.com/2011/10/04/describe-the-different-stakeholders-who-
influence-the-purpose-of-two-contrasting-organisations/> [Accessed on 8th February,
2016].
Marks and Spencer Analysis. 2016. Available through: <http://www.123helpme.com/marks-and-
spencer-analysis-view.asp?id=166079> [Accessed on 8th February, 2016].
Topshop. 2014. Available through: <http://the-topshop-investigation.blogspot.in/p/business-
objectives.html> [Accessed on 8th February, 2016].
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