Strategic Planning Report: Brook Organization's Strategic Analysis

This report provides a strategic planning analysis for Brook, a volunteer organization offering confidential sexual health guidance and services to young people in Britain. It includes an introduction to strategic planning and its importance, followed by an analysis of the external environment using Porter's Five Forces and Mintzberg's strategy approaches. The report also examines comparative understanding activities like market analysis, benchmarking, and gap analysis. It further develops strategic options using the Ansoff matrix and discusses situational and value-based strategies. The report also addresses the development of a suitable structure for a strategy plan, designing criteria for reviewing options, and creating an agreed strategy plan. It concludes with a discussion on implementation, including schedules, stakeholder commitment, and monitoring systems, and provides relevant illustrations like Gantt charts and network diagrams.

STRATEGIC PLANNING

Table of Contents
Introduction..........................................................................................................................................4
Task 1....................................................................................................................................................4
Task 2....................................................................................................................................................4
3.1 Using modelling tools to design strategic options................................................................4
3.2 Designing comparative understanding activities from organisations...................................6
3.3 Developing options to make basis of future organisational strategy....................................7
4.1 Making a suitable structure for strategy plan........................................................................9
4.2 Designing criteria for reviewing potential options for strategy plan..................................10
4.3 Designing agreed strategy plan that associates resources implication................................12
5.1 Comparing core organisational value with current business objectives of Brook .............13
5.2 Vision and mission statement of Brook Organization ........................................................14
5.3 Future management objectives of Brook Organization .....................................................15
5.4 Measure for evaluating a strategy plan ..............................................................................15
6.1 Developing schedule for implementation strategy plan in firm..........................................16
6.2 Dissemination procedure to gain commitment from stakeholders in corporation..............17
6.3 Designing monitoring evaluating systems for execution of strategy plan in firm..............17
............................................................................................................................................................18
Conclusion..........................................................................................................................................19
References..........................................................................................................................................20

Illustration Index
Illustration 1: porter five forces............................................................................................................4
Illustration 2: Anshoff matrix...............................................................................................................7
Illustration 3: Gantt chart for strategic plan......................................................................................18
Illustration 4: Network diagram.........................................................................................................18

INTRODUCTION
Strategic planning is a process to develop an appropriate plan for the corporation. It helps
the organisation to take strategic decisions by allocating resources in order to achieve organisational
objectives and goals. Further, it is useful in providing strategic direction to get effective success in
the market (Coulter, 2005). Brook is nation volunteer organisation which offers free and
confidential sexual heath guidance and services to young people in Britain. The present report
defines strategic planning for the organisation. It develops strategic plan for Brook firm in the
nation. It explains aspects which impact strategies of firm in the market. Further, it also shows
implementation of strategic plan.
TASK 1
Power point presentation
TASK 2
3.1 Using modelling tools to design strategic options
Management of Brook can utilize many modelling tools such porter five forces and value
chain analysis to design strategic options.
Porter five forces model- It is used to analyse completive environment of market in the nation. It
can aid the firm to develop proper strategic options.
(Source: Conduit and Mavondo, 2015)
Factors` Level Description
Rivalry High There are many rivals who offer free and confidential sexual health
services for young people (Conduit and Mavondo, 2015).
Illustration 1: porter five forces

Entry level Medium Few healthcare organisations like Care UK and AIHO (Association of
Independent Healthcare Organisations) are come every year.
Threat of
substitutes
Low No other healthcare services are substituted by other facilities in the
healthcare market.
Bargaining
power of
suppliers
Medium There are many suppliers which provide medical instruments in
affordable prices.
Bargaining
power of
Buyers
High Many young people require proper direction and guidance in
confidential sexual healthcare services.
Mintzberg strategy can be defined as series of decisions which helps the organisation to
develop better strategic planning in the market. These approaches are divided into deliberate and
emergent strategy.
Deliberate strategy- It aids the Brook organisation to decide precise and articulated decisions to
develop confidential sexual healthcare services for young people in area. It contribute effective role
for monitoring collective actions and aims of organisation are common as per objectives or not
(Delener, 2000). In addition to this, it also helps to analyse effect of external environment on them.
Emergent strategy- In this process, purpose of firm play important role to develop proper
strategies. Otherwise, it can create difficulty for Brook to achieve their goals in the market. To make
better strategy, this approach is also necessary for designing of better healthcare plans for adults in
the nation (Nguyen and Schultz, 2013). In addition to this, emergent strategy contains many feature
like planned, entrepreneurial, ideological, Umbrella, process, unconnected and imposed which help
the Brook to develop better sexual healthcare services for young people in the UK.
Management of Brook can also use expansion strategies to expand its healthcare services in
United Kingdom. Firm can use merger and acquisition strategies in the market.
Merger- It is a legal consolidation of two organisation into one firm. For example, management of
brook can do merger with health care organization to provide confidential sexual health care
services for adults in the country (Strategies, Deliberate and Emergent, 2005).
Acquisition- It occurs when one enterprise takes ownership of other organization by purchasing its
equity or assets in the market. For example, Brook firm purchase another heath care organisation by

buying its assets in order to expand its sexual healthcare services for young people in the nation.
3.2 Designing comparative understanding activities from organisations
Benchmarking, gap as well as market analysis helps in comparative understanding in the
market.
Market analysis- Market analysis is used to analyse attractiveness of the market. This approach
assists in understanding opportunities and strength of Brook in health care sector. It aids to remove
weaknesses of the organisation in this market. Market analysis is dependent on many aspects such
as profitability, market trends, distribution channel, cost structure, market size and growth rate
(Group.Needle, 2010). These factors contribute effective role for Brook to design rival strategies in
order to enhance free and confidential sexual health care services for young people.
Benchmarking Analysis- According to the case, this approach helps corporations to compare
current performance against other competitors in the market. For example, Brook can adopt these
improvements to achieve the objectives in health care industry. This process can also help to
interpret rival activities (Doppelt, 2009). It can aid the organisation to eliminate its weakness for
competing with its competitors in United Kingdom.
Gap Analysis- It is used to monitor present and desired performance to complete goals and
objectives of Brook. For example, it helps the firm to identify future resources to accomplish its
purpose in health care industry. Brook can reduce its weaknesses and enhance its performance by
giving free and confidential sexual health services in United Kingdom.
Competitive strategy- As per case, this strategy helps the organisation to make better rival plans to
increase its market share by providing better health care services in the nation. For example,
Management of Brook analyse its competitors strategies in order to develop better plans to beat
their rivals for increasing their market share in United Kingdom. Competitive strategy also
contribute effective role for organization to improve present confidential sexual healthcare services
for adults in the sector (Mellat-Parast and et.al., 2015).
Niche market- It is also one part of market which contains specific category to provide better
services to the people (Kapferer, 2012). For example, management of Brook occupies specific
category cat in the nation. Mainly, firm provides free and confidential sexual health care services to
young people in United Kingdom.
Organisations Market analysis Benchmarking
Analysis
Industry analysis
Brook Confidential and free Organisation applies Brook has not

Sexual health care
services of Brook is
effective as compare to
other organization.
Firm also contains
Optimistic market size
and distribution
strategies (Makos,
2016).
effective
benchmarking tool to
complete its goal and
objectives by analysing
current and previous
efficiency in the
healthcare market.
effective suppliers
who do not provide
effective services in
the healthcare market
as compare to other
firm.
Customers of
organisation get
satisfactory
information and
treatment regarding
confidential sexual
healthcare services
from health and social
care members of
Brook.
Health in Wales Not good as
comparison of Brook.
Market size and
distribution strategy of
Health in Wales firm
are not appropriate as
compare to Brook firm
in the UK.
Health in Wales does
not use benchmarking
tool to achieve its goal
and services due to
lack of management
activities. Due to this
reason, firm is also
unable to map its
performance against ad
comparison of Brook
and other firms in the
health care market of
UK.
Suppliers of Health in
Wales are provide
effective services as
comparison of Brook.
Customers of Health in
Wales do not get
effective services due
to shortage of medical
staff in the nation
(Coulter, 2005).
3.3 Developing options to make basis of future organisational strategy
Brook has many options to develop its future strategy for the firm. Further, corporation can
utilize Anshoff matrix which can assist to design its better strategies of the firm.

(Source:Malerba and et.al., 2015)
Market Penetration- Corporation utilizes same process to provide better services to its customers.
For example, Brook also gives free and confidential sexual health services to increase its market
share.
Product development- Management of the firm launches new products in the market. For example,
Brook firm develops various health care services for all people to increase frequency of its
consumers and manage these operations in UK (Malerba and et.al., 2015).
Market Development- Organisation releases same product and services in the new market. For
example, management of Brook provides free and confidential sexual health services in the another
nation like USA, France and Germany.
Diversification- Enterprise releases new product or services in the new market. For example,
Brook organisation can establish its business in hospitality sector in another nation in order to get
more income and profit.
Situational analysis- This method is used to measure the internal and external environment for
Brook. It helps to understand requirements of young people, firm capabilities as well as
environment in the nation. In addition to this, it also aids in designing future strategies by
understanding external and internal factors in the nation (Martinez-Simarro and et.al., 2015). There
Illustration 2: Anshoff matrix

are many external factor like technological changes, present political situation, economic issues,
environmental and legal requirements. Hence, if there are changes in these external factors, there
will be a need to change organisation strategy as well.
Value based strategy- Management of Brook can use value based strategy for future organisational
strategy in the nation. The meaning of value in the business context is depend on buyers, suppliers
and firms. So organisation can develop their strategy by analysing these factors which can help to
design better strategic plans in the market. This way, management of Brook can realise huge
reliability to provide effective confidential sexual healthcare services for young people in the future.
Reconfiguration- Management of Brook can reconfigure its structure in order to provide better
healthcare services for adults in the healthcare sector. This process can also help the firm to remove
its weakness and increase efficiency in the market of United Kingdom (Mullins, 2007).
Profitability- Book can earn profit by providing effective sexual healthcare services to young
people in the nation. This profit can help the firm to develop and implement future strategies in the
market. Further, management of firm can expand its medical services in UK.
Continuous improvement- This approach can help the management of Brook to improve their
confidential sexual healthcare services for the adults. Corporation can sue this method to bring
better changes in a regular time intervals (Nguyen and Schultz, 2013). In addition to this,
continuous improvement also help the can to offer optimistic sexual healthcare services for young
people in UK.
Work force competence development- Book can give better training and effective environment to
its social and health care members. This method can aid the organization to design effective rival
strategy to provide free and confidential sexual healthcare services to adults in United Kingdom.
Further, it can help the management of Brook to train workforce in order to offer good healthcare
services to young people in a effective manner.
Customer specification and taste of preference- Management of Brook can emphasize
requirements, needs and preference of young people in the market (Ohnson and et.al, 2013). With
help of this strategy, organisation can make better future strategic plans in order to provide better
confidential sexual health care services and attract more young customers in the nation.
4.1 Making a suitable structure for strategy plan
Brook can utilize strategic framework to design better plan.
Vision of organisation
Brook want to measure optimistic improvement in the nature of communities and reduce

the generation gap regarding by communicating regarding sex and sexual health of people. Firm
also want to bring good developments in respect of sex education and sexual health within all
education institutes like schools and colleges (Mullins, 2007).
Mission of firm
To ensure that all youngster and children have right to achieve good quality of confidential
sexual health services (What we do, 2015). These people also have knowledge to develop sexual
relationship without any hurt to enjoy their life.
Brook values
Management of Brook design many values such as education, confidentiality, involvement,
choice and diversity to offer free and confidential sexual heath care services for young people in
UK.
Core strategic commitments and goals
Strategic commitments and goals helps in designing better policies and strategic plans of
Brook in order to give optimistic confidential and free sexual healthcare care services to young
people in UK. Further, firm want to enhance its coverage to target maximum youngsters.
Goal of Brook is to associate adults in the job. In addition to this, firm want to develop
effective network to offer sexual healthcare services to all youngsters. Further, firm want to create
optimistic medical expertise to accomplish commitments of its customers. Brook provides its
knowledge, learning and expertise with social and healthcare members in order to give better
healthcare services to young people (Aileron, 2011). In addition tom this, firm want to manage
sustainable funding and proper support base to handle its health care activities for adults.
Generally, Brook can attain these goals by working in partnership, expanding health care
services, improving medical service areas and using web based new media for promoting their
confidential sexual healthcare facilities in UK.
Core activities
Core activities of Brook is to render effective along with innovative services to youngsters,
STI screening, offering healthcare services in critical situations, suggestions, abortion referral and
sex education-choice for its consumers in the nation (Olsen, 2010).
Review
Brook can utilize critical path and gap analysis to monitor its procedure in a appropriate time
frame. This thing can aid the organisation to monitor its performance and efficiency in the country.

Attractiveness to stakeholders
Brook lure all stakeholders through television, social media (Face book, Twitter and You
tube) and newspapers in United Kingdom. Advertisement strategy can aid firm to lure the all
associates in effective way (Mellat-Parast and et.al., 2015). It contribute effective role for
corporation to create better awareness regarding free and confidential sexual healthcare services for
young people.
Reviewing options
Brook can analyse these strategic options to reduce the errors as well as enhance chances of
success with aid of healthcare professionals. So organisation can review its options in a appropriate
manner. Management of Brook can conduct one to one interaction with social and healthcare
members which help to present status medical services for patients. In addition to this, it also can
take complaints and feedback of young people and adults to know about their satisfaction level of
sexual healthcare services.
Stakeholders participation and involvement
Management of Brook arranges meeting with its associates in a year for better involvement
of them. Further, they manages healthcare events like medical camp to offer free and confidential
sexual medical services and suggestions for young people. Further, medical camp and meeting help
in creating interest to know about free and confidential sexual healthcare services for young people
in the specific area. They also help the management of Brook for effective participation and
involvement of stakeholders.
Communicate values
Management of Brook share its values to bring better changes in the community. Firm can
interact its values through mobile messages, letters, arranging meeting as well as memos to the
young people (Doppelt, 2009). Further, this communicating strategy can help in sharing values like
their success, expansion of services as well as medical activities of organisation with its
stockholders in the nation. In addition to this, they also contribute effective role for management of
Brook to increase its consumer stack and medical services for taking free and confidential sexual
healthcare services for young patients .
4.2 Designing criteria for reviewing potential options for strategy plan.
There are many criteria for reviewing potential options for strategy plan. It is stated below
the points.
Feasibility study- Brook can initiate feasibility analysis to determine strength, threat, opportunities

and weakness for reviewing the strategy plan in current environment of UK. Feasibility analysis
can aid the firm to design and review its plans to offer confidential sexual health care services for
the adults. In addition to this, management of Brook can covert its strength into core competency
which can help to improve its sexual healthcare services for young people in the nation.
Organisation can its identify its weaknesses in order to remove them (Thompson and Martin, 2010).
Firm can search new opportunities to expand its medical services in the nation. For example, Brook
can measure feasibility of healthcare services by analysing all environmental factors like economic,
legal as well as operational factors in United Kingdom.
Cost- benefit analysis- It is procedure for determining, comparing benefits and costs of a health
care projects. Further, Brook can analyse various types of cost like fixed and variable cost with help
of managers and operation executives to initiate any type of health care project in the specific area.
(Malerba and et.al., 2015). For example, cost benefits analysis can help the management of Brook
to measure approximate the expenditure of health care projects by analysing difference between
investment cost and profit which aid to consider proper decisions and implementation of strategies
for any project in the heath care industry. In addition to this, Brook can get effective help for
monitoring strategy options for strategic plan.
Consistency with organisational values- Management of Brook can analyse the consistency with
firm values. For example, this factor can help the corporation to check feasibility of its
organisational values so that Brook can change and review its policies for development of strategic
plans in order to maintain the consistency with organisational values in the healthcare industry. This
strategy can help in providing better sexual healthcare services for young people in the nation.
Further, medical patients can take medical treatment from medical professionals at every centre of
Brook in United Kingdom.
Effect on market position and share- Organisation can measure the market share which can help to
identify its position in the market. This aspect can aid the firm to prepare proper strategic plans in
the market (Kapferer, 2012). For example, Management of brook can use this process to analyse its
market share and position. So organisation can make better strategies in order to offer medical
services for young people in the nation.
Opportunity cost- It is the value of the best option forgone in the organisation. For example, if
management of brook provide free medical services to their young consumers then firm has to
spend lot of monetary funds and requires lot of medical professionals for these activities. In addition
to this, If organization does not spend these funds on the medical operations then expenditure of
money is opportunity cost for firm because firm can invest these monetary funds on the other field
(Niman, 2014). So opportunity cost can help the Brook firm to make strategy for reducing cost of