Strategic Planning for Tourism and Leisure: Hilton Hotels Report

This report delves into the realm of strategic planning within the tourism and leisure sector, examining the concept of Business Improvement Districts (BIDs) and their influence, particularly in London and surrounding areas, with a focus on Hilton hotels. It explores the positive and negative impacts of BIDs on strategic planning, evaluates the significance of historical buildings in promoting tourism, and assesses their economic and social benefits to local areas. The report further analyzes the contribution of the Royal Albert Hall's reuse to strategic tourism development. The report also considers the impact of Business Improvement Districts (BIDs) on the financial and operational aspects of businesses in the tourism and leisure sector, providing a comprehensive overview of the factors that shape strategic planning in this dynamic industry.

STRATEGIC PLANNING FOR TOURISM AND
LEISURE

Table of Contents
Introduction .....................................................................................................................................3
Part 1................................................................................................................................................3
A. Describe the concept of a BID...............................................................................................3
B) Evaluate the role of BIDs in the strategic planning of tourism and leisure within London
and surrounding areas. Discuss positive and negative influences of BIDs.................................5
PART 2............................................................................................................................................9
A) Historical building, functions and benefits to local area socially and economically.............9
B) Assess how the reuse of Royal Albert hall contributes to strategic tourism development in
London and surrounding areas..................................................................................................12
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Strategic planning is the concept through which needs of the business can be analysed
through assessing the external and internal auditing and this is also effective in terms of
ascertaining the factors that impacts the business prospects (Altinay, Paraskevas and Jang,
2015). Strategic planning is essential for travel and tourism entity and hospitality industry as well
as through that new aspects can be established for improving the success and growth aspects of
the business. Thus, the present research study has been made on hotel Hilton which has its
operations in different parts of the world. Strategic management is a process used to determine
mission, vision, goals and responsibilities of an organization as it deals with all the strategic
aspects.
Thus, in the present study discussion has been included regarding concept of BID and
how it underpins strategic planning of tourism and leisure within London and its surrounding
areas. Moreover, in this context researcher has also stated positive and negative influences of
BIDs. Along with this, researcher has included how historic building for tourism, leisure, events
and other activities benefit its local areas from social and economic dimensions. Lastly,
researcher has discussed the use of historic buildings in contributing to strategic tourism
development in London and surrounding areas.
PART 1
A. Describe the concept of a BID
A business improvement district is regarded as a defined area within which businesses
are required to pay and additional tax for the purpose of funding the projects within the
boundaries of the district (Buhalis and Jun, 2011). On the basis of generalised term, BID is often
funded primarily through the levy; however it can also draw on other public and private funding
streams. From many sources, it is being identified that Business Improvements Districts are
becoming a worldwide success story with an estimated of around 1400 developments. This is
regarded as a business strategy that is being developed for the purpose of enhancing the business
environment and at the same time it also improves the economic growth in the development
areas. This has been a prime development in the area of UK especially in Scotland.

Thus, from historical view point, it is evident that a Business Improvement District is a
business-led initiative within a defined geographical area of a town, city, district and rural area. It
is not restricted by statutory boundaries, wherein businesses work together and invest
collectively in local improvements to change their business environment. This usually happens in
London because most of the hotel entities need transformations (Croy, 2010). Most often BID
includes partnership arrangement through which local business community and statutory
authorities can take the projects forward that can improve or benefit the economy. Hence, it is
not a substitute for central or local government arrangement services; however it is a way to
generate additional funding which is being raised by businesses through different modes. At the
same time, the concept is also useful for the purpose of underpinning the local economy.
Thus, in London, several hotel entities can get assistance from the same because this can
improve the economic aspects of the country. Thus, it is being ascertained that most of the hotel
entities emphasizes on the concept of BID generally for expanding the projects. Therefore, this
concept is significant typically for the purpose of enhancing the success aspects of the business
in different countries. Hilton hotel is also required to emphasize on the concept of Business
Improvement District so that it can aid the economy to grow and prosper more.
Business improvement district is mainly define the area in which each and every business
required to pay additional tax in order to plan new business set up (Dansero and Puttilli, 2010).
Business improvement district is the basic concept of managing the funds and tax in the travel
and tourism sector of the London. In order to developing the business at international level,
business improvement district plays an effective role to manage their tax and funds.
In UK, BID is mainly introduced to apply the legislation and rules on the several
businesses like travel and tourism sector or small and large enterprises or more. In travel and
tourism sector London there is direct effect on the economy and fund by the rules and regulations
of the Business improvement district. In addition to this, the direct effect of the business
improvement district on the travel and tourism of London is that they has to pay extra tax and
fund if they want to establish their business at worldwide basis.
These type of districts are typically fund services and regulate by the government rules
and regulations. It consist the revenues, net profit, provided security making further
improvements and enhancing the business of the travel and tourism sector at worldwide basis.

These services mainly provided by the business improvement district and manage the fund rate
and taxes in the travel and tourism of London. This is the main concept of the Business
Improvement District in travel and tourism sectors (Degen and García, 2012). For setting up
business entity in travel and tourism sector, it is required for owner of the entity to pay tax and
following rules and regulations of government policy. In accordance to this, several formalities
and legal obligations are to be followed for effectiveness of enterprise.
However, improvement in this sector can be achieved effectively preparing strategies and
obliged all tax rules. As per evaluation, it will be appropriate for tourism sector in enhancing its
efficiency. In accordance to this, it can be foretasted that establishing new organization of
London will increase other sectors' effectiveness such as employment, financial and production
of goods and so on. Therefore, innovative ideas for commencement increases job opportunities
as well financial position of organization can be enhanced at high level. Including this,
effectiveness of tourism sector influences production of resources because of exchanging goods
and services from one place to another. Moreover, accommodation services and protection
towards natural resources can be achieved effectively.
Thus, operating business organization in tourism sector remains positive aspect for
economic and other sector's growth for nation's effectiveness. However, development of country
as well positive environment can be created at high level (González, 2011). Along with this, new
relations are created with other countries worldwide. Hence, travel and tourism sector get
improved by setting up entity in London. It is positive and useful for country's implementation
that affects other nations' efficiency. Hence, business improvement district is effective
component for country's growth as well valuable to create developing atmosphere of nation.
B) Evaluate the role of BIDs in the strategic planning of tourism and leisure within London and
surrounding areas. Discuss positive and negative influences of BIDs
Business improvement districts play vital role in the strategic planning of tourism and
leisure within London especially at Hilton hotels and surrounding areas. Business improvement
districts contribute in the urban areas and it makes the project study very feasible in their
districts. BID is useful as a quasi government in which the firm is supported by the government
but management of the firm is done privately.

Business improvement districts play important in market as a private government too. As
private government which represent the commercialised power (Hayllar, Griffin and Edwards,
2010). BIDs play a significant role in achieving broad public policy goals. These benefit to the
Hilton hotels in term of business .For local services, business improvement districts are more
helpful than the local government.
The annually prepared budget of BIDs for Hilton hotels is required to be analysed by the
local government. To make sure that all reports and budget is right then it should be approved
by local government. Business improvement districts are useful in enhancing the immediate
trading environment so the BID has strong influences on the local business market.
Business improvement districts play important role in business process in local district.
They help in developing the local area by business interest. BIDs have an impact on the business
members as well as the community in local areas by improving business efficiency. Major role of
business improvement districts for Hilton hotels can be seen as it invests in the local services.
BIDs provide training for improved skills so that business can be grown to the next level.
Business improvement districts contribute to the local area also by cleaning the area and
making the local area more green and dirt less. It make the local area better to attract the people.
BIDs helps in branding of the local place so that maximum number of visitors take interest in
that particular local area (Jamal, Taillon and Dredge, 2011). Business improvement districts
helps in representing g the local area in which Hilton hotels are located in a positive way so that
local areas get the attention of the people in the term of business.
Business improvement districts are important mainly in the field of economic
development of the Hilton hotel and local area, promotion of the place. BIDs captures the
attention of many investors by street festivals and concerts for improvement of the local area.
Business improvement districts help not only in promotion or developing the local area, they also
provide the safety services.
With the support of the local and national government,Business improvement districts
help to create platform for local business. BIDs implement the ideas and plans for the betterment
of the local area and after that they analyse the response and adaption of the community. By

business improvement districts a lot of funds are collected which is used return to the payer of
the funds of the local area.
Hilton hotels can improve the local areas of them with the help of business improvement
districts by progressive source of revenue. BIDs helps to improve the tourism for Hilton hotels so
that the financial situation and benefits can be more strong for long term (Jay, 2010). Business
improvement districts offers security services in the local area which leads to the more demand
of the business firms. Business improvement districts plays a significant role by using income as
leverages so that more funding can be received.
Thus business improvement districts plays a vital role in strategic planning for the field of
tourism and leisure at Hilton hotels. By BIDs the local area of Hilton hotels can be developed in
many ways through different sources like funds, investors. These business improvement districts
improve the capacity of the firm to make more business in future. For all above role business
improvement districts should make sure that they get support of local government as well as
local community to get maximum and positive results.
Positive and negative influence of business improvement districts:
Positive influence of BID: Business improvement districts have a lot of positive impacts in the
field of tourism and leisure as mentioned in the following points:
1. Benefits of funds:Funds organised through business improvement districts benefits to the
payers of the local areas of Hilton hotels in united kingdom.
2. New opportunities: Business improvement districts provide the new opportunities by
more business in the local area in the field of tourism (Kimbu and Ngoasong, 2010).
3. Encouraging innovation: Business improvement districts are helpful in encouraging new
ideas, plans in an innovative way to benefit in strategic planning.
4. Increased efficiency: Business improvement districts enable the business to increase its
efficiency in the progress work.
5. Testing: For financial improvement organisation uses many methods which are tested by
business improvement districts.

6. Anticipation: The fund amount received in business improvement districts help in
predicting the budget of the future plan and programme.
7. Stability: The long term programmes or projects are increased as business improvement
district has stable funding (Morgan, Pritchard and Pride, 2011).
8. Unity: Because of the availability of sufficient fund, there is unity of all business leader
in the field of tourism and leisure.
9. Improves relationship: Business improvement districts improves relationships between
private sector and government sector.
Negative influence of business improvement districts :Business improvement districts benefit a
lot in the field of the business especially in Hilton hotels, but at the same time its harmful in term
of following reasons:
1. Increase in cost: Business improvement districts causes negative impact by increasing the
cost of project.
2. Difficulty to adapt the change: Some times it id difficult to accept the improved change in
the local areas by the local community.
3. Time consuming: Business improvement districts are long time taking, a lot of monetary
support which make it difficult to manage.
4. Huge fund: Because the business improvement districts are long term project, there is
need of a lot of fund.
5. Conflicts : Business improvement conflicts causes strong business forum over time and
that create the conflicts between politics and business market.
6. Support : This is a serious problem for business improvement districts that most often
BIDs do not get the complete support from all in the local community and who make
fund available for it (Morrison, 2013). So it makes it difficult in strategic planning of the
tourism and leisure of Hilton hotels.
Thus business improvement districts has its positive contribution as well as negative impact.

PART 2
A) Historical building, functions and benefits to local area socially and economically
The Royal Albert hall: the royal Albert hall on the northern edge of south Kensington ,
London. This is a concert hall. This royal concert hall proms holds the prom concert annually
summer since 1941. this royal concert hall has a capacity of up to 5,272 seats. This hall receive
no public or government funding and it is registered as charity held in trust for the nation. The
royal alert hall is open by the queen Victoria in 1871,this is one of the most treasured and
distinctive buildings of Landon (Sigala, Christou and Gretzel, 2012). In this hall the world's
leading artist from many performance genres have appeared the hall's stage. This hall every year
hosts more then 390 shoes in auditorium in this shows including the film screening, pop and rock
concert, show opera, award ceremony, sports, school and community events charity
performance and banquets. In this hall 400 events are held in the non auditorium spaces. This
hall changed to Central hall of arts and science to The Royal Albert hall. The royal Albert hall
was originally supposed to have been called the Central hall of arts and science by the Queen
Victoria upon laying the hall's foundation stone in 1867 in memory of her husband prince Albert
who had died 6 year earlier. Now this hall is separated by the Kensington Gore.
The Albert hall is titled as “Nation's village Hall”. In this the first performance given by
Arthur Sullivan cantata on shore and sea in the year 1871 on 1 may. Many events promoted by
this hall. In early 1970 Raymond Gubby promote many events in this hall in which including
ballet , classical music and opera (Teo and Chang, 2012). Some events include rock and
classical music , ballrooms, dancing, conferences, educational talks, motor show, opera films
screening poetry recitals and circus show. The Albert hall was the host venue for the Eurovision
song contest on 6th april 1968 which was bobcats in colour for the first time.
Functions of Albert hall: the royal Albert hall is on of the most magical venues of
London and this hall is situated in the cultural quarter of south Kensington. Stunning
architecture, legendary historical performance and award wining food and drink make the Albert
hall backdrop for any event from any thing from 20 to 5,000 guests ,day and night. There is a
dedicated team for support the initial planing for teams to give their performance and support
them in throught the whole performance which create the unforgettable experience to the guest.

This world famous Albert hall has hosted iconic events since opening in 1871 (Uysal,
Perdue and Sirgy, 2012). this hall is available for hire by commercial promoters and event
organisers.
Hiring of the royal Albert hall:
 Details of the performers :before allotting the hall to the performer the care takers collect
all the details about the performer and collecting the details of previous performance of
the performer and other details including artist dates venues and etc.
 marketing plan for the event: full details of marketing plan for the even and it include all
the details like promoters previous event at any city or the same city and also including
artist, date, date venues sales for each program.
 Prices for the tickets: deciding the prices of tickets for the events according to the
previous sale of tickets and performance of artist.
 Details about event content: collecting the full details about the content and production of
the event and collecting the details who are the attendees and the performers of the event
(Veal, 2010).
 Event content , organiser, number of attendees and the prefer date of the event: event
content include the information about where the meeting present ion and the reception
should be arrange who is the organiser of the event.
Benefits:
Support the economic development and competencies: Albert hall has the old and new
high quality environment for developing and supporting the economic development and
projecting a positive image improving and attracting the high values jobs and investment.
Support the tourism industry: Albert hall attract the tourists. The Albert hall is a historical
place and it is a old building which attract the tourists (Weaver, 2012). Visitors easily attract
towards this historical place this historical hall plays a important roll as a essential elements of
tourism industry.

Support the local communities: this historical place plays an supporting role in
maintaining the local culture, social culture and the economic diversity and maintaining the
communities.
Social support: this historical place provide a accommodation and a wide rang of social
and community facilities, a better rang and accessibility. This place provide a basis for
transforming for improving the performing area and creating new values for tourism.
Provide financial benefits to employees : This historical place provide a financial support
to the employees of the Albert hall. They provide a complimentary staff tickets schemes.
For supporting the employees need and satisfaction they give them many facilitates.
Employees of Albert hall have a great range of benefits. Employees have the benefit of discount
in the hall's bar and restaurants (Wray, 2011). Employees have the the loan for the travel session
ticket loan, awards and rewards for effective business performance pension facilities, life
insurance long term sickness income protection.
The royal Albert hall provide the support to small industries, creative industries and
innovation and the knowledge economy .it provide a commercial and industries benefits to small
scale industries. This historical place is the key element in the recognition of the London city it
also beneficial for rural area of the London city (Tourism Strategy, Investment and development,
2016). This historical place give the support in providing by the many employment
opportunities to unemployed people . The min objective of this historical place to support and
promote the development and healthy growth of responsible tourism and attract the tourist
towards the city. Cultural heritage is the main reason behind attracting the tourist towards this
place. This historical place competing with other historical places around the world and
maintaining the international postilion. Cultural attraction attract the visitor towards this place.
Visitors have the reason to come here for visit. The London city include in top 20 cultural
attraction so visitors attracting toward this place. This place encouraging visitors to stay longer
in visit whole London city (Vila, Costa and Rovira, 2010). This place bringing the tourism and
cultural world closer to make sure visitors enjoy their visit.

B) Assess how the reuse of Royal Albert hall contributes to strategic tourism development in
London and surrounding areas
Reuse of historical building- Historical buildings are the most valuable assets of any
place such as Royal Albert hall of united kingdom. Reusing of historical buildings contribute in
many way. First contribution of reusing of historical buildings is that they create employment.
The reusing of historical buildings requires man power for construction, maintaining of building
that provides the job to people.
Reusing of historical building increase the investment as business by developing the
sensitive historical building so that there will be financial investment will be enough for market.
Because of the improved business market there will be the lifestyle of the people of that
particular place will be upgraded (Moscardo, 2011).
Reusing of the historic buildings makes possible to make use of new technology in
reconstructing of the building and in the maintenance of the historic building like royal Albert
hall. Historical building of sensitive condition require development which invigorates the area
and motivates the entrepreneurship in the place in which the historical building is to be
developed.
Historical building like Royal Albert halls are in countryside as well as in the cities of
united kingdom. It makes easy to attract investment and finance because of reusing of historical
buildings. It indirectly supports other than the people of that area in which these old historical
buildings are located. By spending in the wider area of old historical buildings it creates the
business in that place.
Reusing of the historical buildings contributes in the term of economy by expanding the
economic effect of the original investment as financier find it very profit making to invest in the
project like this.
Another contribution of reusing of the historical building is visit and tour (Moutinho,
2011). Tour of historical buildings generates most of the revenue because many people travel all
over the world to visit old historical buildings as they are the souvenir of past which everyone
want to know and see. Because of the historical buildings,it encourages more development of
the city in which most of the historical buildings are located.

Reusing of historical building plays a vital role in the revitalization of the place in which
Royal Albert hall is located. As old historical buildings have their own special value in the sight
of the people, it makes them more important things to be preserved very carefully. So to take
care of them government authorities of that historical building a number of staff is required
which provides employment to the people of the city.
Reusing the historical buildings maintains the old character of the city and increase our
proud to have great old historical building like royal albert hall. Historical buildings owners who
are most of them old princes increase the number of historical building by converting their old
and historic home into historic buildings so that they get revenue by visiting or tour of that
historical buildings.
Reusing of the old historical buildings create sustained development pattern which leads
to the progress of the economy of the country in which the old historical building is located or is
being reused. By using latest technology reusing the historical building is enabled to look more
attractive and renovated so that it may get attention many more tourists to receive more revenue.
Thus reusing of historical buildings contributes in many ways as explained above to
strategic tourism development in London and surrounding areas.
Strategic tourism development of the Royal Albert hall can also be reuse as auditorium,
art gallery, conferences etc. which contribute in the development of tourism. To recycling of
building is important in which it also attract the large number of customers. In this hall so many
events are organised such as classical, rock, pop and many more events are held. It provides the
huge resources to urban and rural areas and plays a significant role in the contribution of the
economy development (Hall, 2010). Heritage works are the valuable assets in the catalyst for
regeneration. These nature of properties may apply some of the following
 Historic building are create for the focal point of the people which can be relate with
giving sense to place.
 The historical place or building can be assist in achieving the sustainable development
objectives.
 The fabric and design can give a distinctive identity to build new part of regeneration
scheme which enhance the overall quality to built environment.

The improving the environment reuse the historic building make the contribution to the
urban regeneration (Hayllar, Griffin and Edwards, 2010). Here are some schemes in regeneration
which can be target in appropriate manner:
 To boost the local people which can create job opportunity for them.
 Acts as a catalyst to regeneration of neighboured or districts.
 To target the better use of resources which help the government to reuse the building in
appropriate manner.
The reuse of historic building should be done in such a manner which can satisfy the
needs and expectation of the visitors. A years ago, the historic building of London, have positive
catalyst which has change the structure of the economic conditions, increase the value of
investments and create the job opportunities for local people (Teo and Chang, 2012). The historic
building give the positive impact and increase the value of country in making the new place in
best manner. There are some value and benefits of reuse of Royal Albert Hall such as high
quality improvement in environment which maximise in the economic development. It also
provides the accommodation to visitors according to their own choice and create opportunities
for them to improve there life style. The government has to make proper plans for the tourism
development so that it can improve the economic conditions and so many visitors can be
attracted towards it. The plans should be made in appropriate manner which can be applied
properly for the reuse of the building. The development of strategic planning includes the
following points which helps the government to make a strong plan.
 It should properly define the purpose, mission of the key stakeholders who are investing
the funds in large amount for the reuse of building (Uysal, Perdue and Sirgy, 2012).
 What is the main purpose for reuse the building in different ways.
 The owner of the building should have to know that what they have to achieve after two
to five years.
For the reuse of building Royal Albert hall the government has to take the advice from
the specialist so that building can be reconstruct properly. The building can be reuse for the
cooperate use so that large business organisation can grow their business. As there are many
investors who invest the large amount of funds in reconstruction of building (Veal, 2010).

Through this these investors want to earn the large amount of funds. It will also easy for the
government as well as company to make proper strategic planning for the development of
tourism and leisure. The materials which are providing by the suppliers should be of high quality
which must protect the people from the environmental wastage.
CONCLUSION
After summing up the report it has been concluded that strategic planning is important for
the development of tourism and leisure. The historic building can be reuse as for the benefits of
economically or socially. Business improvement district is that place where there are no job
opportunities are their and Hilton hotel is providing them a job and it will also improve their life
styles. There are some positive and negative influence which have to be considered by Hilton
hotel to make the business improvement districts. Historic building are characterised by the
inseparable relation between the form, functions and materials. With the help of this it defines
the both cultural significance and architectural identity.

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