Strategic Planning Project for Spark New Zealand (Level 6)

This strategic planning project analyzes Spark New Zealand, a major telecommunications company in New Zealand. The project includes an executive summary outlining the strategic planning process, followed by an introduction providing an overview of Spark and its internal and external factors. The core of the project involves detailed analyses using various strategic tools, including value chain analysis, VRIO analysis, and PESTEL analysis. The project further examines the strategic importance of each identified factor, the impact of operating in a global context, the principles of corporate responsibility, and the implications of the Treaty of Waitangi on the business strategy. The report also evaluates Spark's activities and relationships and concludes with recommendations for strategic improvements.