This presentation provides a comprehensive analysis of strategic planning within the hospitality industry, focusing on the Taj Hotel London. It begins with an introduction to strategic management and its core processes, including situation analysis, strategic direction, strategic formulation, and strategy implementation. The presentation then delves into the application of key strategic models, such as Porter's Five Forces, to assess the competitive landscape, and PESTEL analysis to evaluate the political, economic, social, technological, environmental, and legal factors influencing the hotel. Furthermore, a SWOT analysis is conducted to identify the strengths, weaknesses, opportunities, and threats faced by the Taj Hotel London. The presentation concludes by exploring strategic options for the Taj Group, with a particular emphasis on merger and acquisition strategies, and how these can be beneficial for expansion and market positioning. References from academic journals are included to support the analysis and findings.
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