Strategic Planning Report: Vista Company in the UK Market

This report provides a comprehensive analysis of Vista Company's strategic planning, focusing on its vision, mission, and strategic direction within the UK market. It begins with an introduction to strategic planning and its importance, followed by an examination of Vista's vision and mission statements, emphasizing its commitment to product quality and innovation. The main body of the report delves into various aspects of strategic planning, including an analysis of external factors using PESTEL analysis, the impact of stakeholder expectations, and the application of strategic planning tools like gap planning and strategy maps. The report also explores the structure of a strategic plan, including goal setting, strategy formulation, implementation, and monitoring. It evaluates the effectiveness of different strategic options, considering suitability, feasibility, and acceptability, and concludes with a summary of key findings and recommendations for Vista Company's future strategic initiatives. The report emphasizes the importance of employee involvement and highlights the company's efforts to maintain a competitive edge in the chemical industry.

Strategic Planning

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task 1..........................................................................................................................................3
Task 2..........................................................................................................................................5
Task 3..........................................................................................................................................6
Task 4..........................................................................................................................................8
Task 5..........................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Strategic planning is a vital process in any organization to determine the vision, mission
for the future to identify the company's objectives and goals. It is a significant process to define
organization's strategy, direction and make effective decision-making for allocating the
resources. By this process organization will able to establish the sequence of achieving its goals.
Vista is a multinational organization and a great chemical trader in textile, personal care,
ceramic, cement, industrial cleaning's, household, agrochemicals, construction and lubricants
industries. This report will include the strategic planning procedure with the vision, mission and
strategic direction of the Vista in UK. The board of the Company wants to involve employee at
several levels in the company. This report will also highlight the company's strategic plans,
impacts of external factors and how expectation of stakeholder will influence the organization.
MAIN BODY
Task 1
Organizational vision
Vista has a major vision is to provide outstanding quality of products to the customers
and build an effective product with no unneeded harm. Its vision is to develop a better life for
many people within a specific period and offers its products in a very budget prices according to
the customer's lifestyle (Smith., 2017). Vista has also a major vision is to become a technical
competence and most innovative research hub.
Mission
Company has wishes to fulfil their goals and objectives according to its checklist. Vista
has a mission to offer branded products of excellent value and quality that enhance the lives of
consumers. To assist the people worldwide when they need the help and provide quick services
for their health care. The company also wants to develop a better environment and solve the
various global environmental issues. The company also wants to support, satisfy and serve
customers with its innovative and unique products. Be an innovative business leader by
achieving international standards and promoting innovation. Enhance their market image by
proving product satisfactions to the customers (Bryson., 2018).
Strategy and business plan
Strategy and business plan provide a main platform to the company for achieving their
objectives. Strategy also define the long term goals and areas of activity of a company and also

involves the distribution of resources essential for their achievement. Business plan and strategy
is a system of integrating, balanced decisions and logical. Vista takes necessary actions to
identifying the activity area of a company related to products and markets in which they are
operating. Vista should have to make their major concern on allocation and dislocation of
resources to complete the effectively production activities. Company should have to also analysis
its capabilities to stand against the competitors on the market so, Vista have tried to unique in
quality and way of delivery (Cassidy., 2016). Vista company must have to establish its profit
targets and development objectives. Company should consider the specialization of products and
ways of supply.
External factors
PESTEL analysis is a major tool to analysis the external factors of the company that can
impact operations and functions of an organization. PESTEL includes political factors, economic
factors, social factors, technological factors, environmental factors and legal factors. They can
affect the macro environment of company.
Political factors- Political factors plays a crucial role in identifying the various elements that can
affect the company's sustainability in the certain market and country. There are several political
factors that can impact the company's operations and performances such as political stability,
level of corruption, interference and bureaucracy in chemicals, risk of military inclusion,
protection of intellectual property, incentives and tax rates, pricing regulations, wage legislation,
industrial safety regulations and also anti-trust regulations related to chemicals (Wolf and Floyd.,
2017).
Economic factors- The various macro environment elements like savings rate, interest rate,
inflation rate and growth rate in the UK affect the organization's operations. Many economic
factors that can impact the Vista chemical industry such as different types of economic system in
different countries and its stability, financial market' s efficiency, infrastructure attribute in
chemical industry, government intervention in the industries and open market, education level,
unemployment rate and discretionary income.
Social factors- Different Social culture and class structure impact the culture of a company in an
environment (McLean., 2019). There are many social factors that impact the company's marketer
strategy which includes attitudes and share beliefs of customers, education level, culture in UK

which involves social conventions, gender roles etc., leisure interests, power structure and
hierarchy in the society.
Technological factor- In the UK technological advancement majorly affect the organization's
work processes and capabilities. Technological factors includes new technology developments
and technological diffusion's rate (Papke-Shields and Boyer-Wright., 2017).
Stakeholder plays a vital role to influence the business activities. Company must consider
the expectation of its all stakeholders. The impacts of stakeholders expectations on the company
activities is ubiquitous and inescapable. It is very necessary foe the businesses to concern about
this because stakeholders can help and hinder the company's operations.
Task 2
Analyses the vision and mission statements of Vista company and its impacts on the
organization's strategy
A major vision of Vista company is to provide quality of products to their customers and
become an effective technical competence and innovative research centre. Vista takes essential
actions to build a harmless product with excellent quality. It also has a vision is to create a
healthier life for the population across the world in a particular period and provides their
products in a budget prices (Albrechts, Balducci and Hillier., 2016). To achieving their vision, Vista
follows all the compliances and rule related to chemical industry. The company gives their full
concern on the improving products quality and includes essential ingredients according to the
customers needs and requirements.
The company defined its checklist according to gaining their purpose. Vista company
wants to fulfil its objectives according to the checklist. They want to Become an innovative
business leader in the marketplace by adopting international standards and improve their market
image by offering great satisfactions to the consumers. The company has a mission to serve
branded products of fabulous value and quality and also wishes to enhance the lives of
customers. Company has mainly focus on the people who want assistance when they need and
serve them quickly (Hübner, Kuhn and Wollenburg., 2016). Vista wants to create a better
environment and also concern about solving the several problems of global environment. The
company also wants to satisfy, support customers with their innovative products. For the
fulfilling of vision and mission, the Vista company make effective strategic planning to increase
its productivity and enhance its sustainability in the chemical industries. The defined vision and

mission helps the organization to build its strategy effectively. Vision and mission create a
smooth path by which company can reach its destination.
Analysis of external influences that can affect the Vista organization's strategy
Political factors- Political factors includes the various elements that can impact the Vista
company limited (Albrechts., 201). In the UK, the political instability can influence the Vista's
business strategies and profitability in the define market. Vista is operating in more countries and
all countries have different types of political system risks and political environment that can
create a complex situation for the company.
Economical factors- The different types of economic systems in various countries can develop a
difficult situation for the Vista organization to conduct their business properly. The intervention
of the UK government in the chemical industry or market can influence the company's strategic
planning and its effectiveness. Knowledge level of staffs in chemicals can also impact the
productivity of the company.
Social factor- Many society's cultural differences in the UK can influence the company's
business strategy. The high education level in the country can helps the organization to improve
its strategy planning in a very effective manner.
Technological factor- The progressive growth of the organizations toward the various
technologies can affect the company's performances and procedures. The emerging new
technologies in the market can create a major platform for the company to conduct their business
activities and operations (Elbanna, Andrews and Pollanen., 2016).
Task 3
Covered in PPT
Task 4
Strategy option for Vista company using modelling tools and its analysis
Gap planning plays an important role to understand the gap between the company and
its success. Gap planning helps the Vista company by proving effective measurement about the
current situation of company and where the company wants to stand up in the future. Gap
planning develop a bridge to mitigate that gap. It is a major tool that significantly used to
measure internal deficiencies. In this process, company should also change the agenda and chart.
It provides a major information about the present situation of company and its future goals. This

model helps the organization by closing the gap. This tool defines the differences between
Vista's current sales and desired sales.
Strategy map is an effective tool that used by organization to effectively define a
strategy plan for gaining a high level of company's goal. It is essential part of the balanced
scorecard. The strategy map creates a major platform to effectively communicate the business
plan across the organization in a very smooth manner (Abdel-Basset, Mohamed and Smarandache.,
2018). This has various benefits such as, it offers a clean, visual and simple representation of
company's strategic plan. It assists the organization to identify its major goals and objectives. It
helps in identifying the effective elements of the strategy that can create its impacts on the
performance of company. By this company will able to understand the various factors that can
negatively affects their objectives. Strategic plan mixed all objectives into a specific strategy.
This plan will set up an employees mind towards the specific goals by completing decided
measures and tasks. This plan can define the effectiveness and defectiveness of the elements of
strategy.
Suitability, feasibility and acceptability are a very important tool to identifying the
effectiveness of the specific strategy. Suitability means that the specific strategy option are
appropriate for the company's strategies or not. Feasibility means that the defined strategy option
is achievable or possible for the organization's strategies. Acceptability means the defined
strategy is adequate for the company or not (Moutinho and Vargas-Sanchez., 2018).
Evaluation of Gapping plan and Strategy map
In the Vista company, gapping plan provides several benefits to the organization. It
assists the company by offering many measurements and standards to define the gap. Gapping
plan described the differences between the company's current position and desired position.
Gapping plan is very helpful for Vista company because by which company can know the exact
variables and uncertain situations in the market and its impacts. By identifying it, company can
take necessary actions to mitigate the gap and develop effective strategies to expand their
business.
Strategy map also plays a crucial role in any organization to define the strategic plan
across the organization. Strategy map helps the Vista company to improve its strategic planning
and enhance their work efficiency towards achieving the goals and objectives. It assists the
company by providing a visual and clean representation of strategies in the company. Strategy

map encourage the employees or staffs for accomplishing the tasks in a very effective way and
also inspire them to achieve the company's goals. It defines the key goal and purpose of the
organization, by which employees can conduct their work effectively. By analysis of strategy
plan, Vista can understand the elements of strategy that can influence the performances of
company.
Task 5
Structure of a strategy plan
Strategy plan includes various stages such as setting the goal, formation of strategy,
implementation of strategy and its monitoring.
In this process firstly company should have to define its goal and objective and clarify its
vision to make necessary guidelines for it. By clarifying the vision, company will able to decide
its process by which they can achieve their goals. Then company have to Analyse and gather
the information related to its goals (Feng, Govindan and Li., 2017). In that stage, company takes
necessary actions to collect the various important information and data that are very helpful for
the company in their strategic planning. After gathering the information, company will take a
step towards formulate a strategy. In that stage company will determine its available resources
and external resources to achieve the company's goal and also determine several issues that can
create negative impact on its strategy plan. Then, company will implement its strategy and its is
action stage in this process.
Stakeholder plays their effective role in the strategic planning of a company. Stakeholder
takes various actions in the strategic planning to generate great outcomes from its. Stakeholder
includes employees, customers, shareholders, owners, community members, regulatory agencies,
unions and partners. Without them, the procedures of strategic planning is impossible. They
communicate about the strategic planning across the organization, and they actively participate
in this process.
Dissmination process is a significant process of circulating research findings with all
stakeholders and huge audiences. It is very helpful for the Vista company because it maintains
the sustainability and effectiveness of the company in whole market. It assists the company to
spread the knowledge, information, opinions across the organization.

Effective Monitoring system helps the organization to easily conduct their strategic plan.
Monitoring system assist the Vista company by controlling various technologies and also control
company's performances, operations and remove significant errors.
Strategic plan for the Vista company
Firstly, VISTA will clarify its goal, objective and its vision and also make effective
guidelines to approaching it, by this Vista company will able to describe its procedure by which
company can achieve its vision, objective and goals. After this Vista company will collect and
Examine the information that plays a major role in completing its work effectively. In that stage,
Vista will gather various important data and information that provides their major help its
strategic planning (Malekpour, Brown and de Haan., 2015). After this stage, Vista company will
formulate a strategy with the collected information from the market. This can specifically help
the company in achieving its objectives. In that stage company will find out the available internal
and external resources and various advantages to achieve the goal. In this company will find out
several issues that can develop diverse impact on the strategy plan. Vista company will also
identify all the approachable process and method to reach their goal. After all this Vista will
implement its strategy. In that stage all the stakeholders of the company must be clear about their
duties and responsibilities towards achieving the goals. Evaluate and control is the last stage of
strategic plan. In this stage, company will conduct performance measurements activity and also
review the external and internal issues of the organization. In this company will determine its
progress by analysing the results.
CONCLUSION
From the above study, it is summarized that the Strategic planning is a very crucial
process in any company to identifying its vision, mission, objectives and goals. It is an important
procedure to specify the organization's strategy and its decision for distributing the resources.
Strategic planning helps the Vista company to establish the sequence of achieving its objectives.
Vista is a chemical trading company and deals in personal care, cement, textile, household,
ceramic, industrial cleaning's, construction, agrochemicals and lubricants industries. Strategic
plan is very important and it will create an effective platform for the company to enhance its
process towards achieving its goals.

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