This report analyzes the strategic management and planning of Vista UK, a multinational company. It begins by defining and explaining the relationships between vision, mission, strategy, and business plans. The report then examines the impact of external factors on organizational strategies, including political, economic, social, technological, legal, and environmental factors. It evaluates stakeholder expectations and their influence on organizations, focusing on customers, suppliers, investors, and employees. The analysis extends to Vista UK's mission and vision, assessing their impact on strategies and the influence of external factors. The report also explores the importance of strategy and business plan reviews, evaluating tools for this purpose and reviewing Vista's current position, competitive strengths, and weaknesses. Finally, it proposes strategy options for Vista, outlining criteria for evaluating them, and explains the structure of a plan to deliver the chosen strategy, including stakeholder involvement and information provision, concluding with a monitoring system for successful implementation.