Strategic Planning and Analysis: VW AG Case Study Report

This report examines the business strategy of Volkswagen AG, focusing on its strategic planning, vision, mission, objectives, and core competencies. The report highlights the importance of strategic planning in achieving organizational goals and objectives. It delves into the factors influencing strategic planning, such as strategy and competitors, and discusses the techniques used in business plans, including the BCG Matrix and Ansoff Matrix. The core competency of VW AG is identified as producing a wide variety of products in the premium segment while remaining economical. The report concludes that VW AG aims to be a global leader in environmental and economic terms, necessitating a thorough strategic analysis. The provided references support the analysis, covering topics such as social media strategy, business process management, and strategy implementation.

(TASK 1)
BUSINESS
STRATEGY

COVER CONTENT
• Introduction
• Vision, mission, objectives an
d core competencies
• Factors in strategic planning
• Techniques for business plan
s

INTRODUCTION
Business strategy is an important
concept in an organisation as it
supports a company to achieve
various objectives and goals. This
report is based on the topic of
strategy on the case study of
Volkswagen, an auto-mobile
manufacturing company of Germany.

MISSION OF VW AG
“ To form long term strategic
partnership with customers and to
support them in creating right choice
in regards with their business needs,
by decreasing fleet cost and giving
world class service for customers.”

VISION OF VW AG
“To focus on positioning and to be a global
economic and environmental leader
among manufacturers of auto-mobile.”

OBJECTIVES AND GOALS OF VW
AG
 To be at leading position
 Highest sellers
 Excellent employer

CORE COMPETENCIES
Core competency of Volkswagen is to
produce wide variety of products in
premium segment which must be
economic.

STRATEGIC PLANNING
Strategic planning is
defined as the
process with the
help of which an
organisation can
state various
strategies.

FACTORS IN STRATEGIC
PLANNING
 Strategy
 Competitors
 Strengths and Weakness

TECHNIQUES FOR BUSINESS
PLANS
 BCG Matrix

CONTINUED..
 Ansoff Matrix

CONCLUSION
The main strategic objective of VW AG
is to make leading position in world as
a global leader in environmental and
economic terms. In order to achieve
this strategy, it is needed that there
should be profound analysis.