VWAG Business Strategy: Strategic Planning, Analysis, & Formulation

This report provides an analysis of Volkswagen AG's (VWAG) business strategy, focusing on its mission, vision, objectives, goals, and core competencies in relation to strategic planning. It assesses factors considered during strategic plan formulation, including industry dynamics, competition, and internal strengths and weaknesses. The report evaluates the effectiveness of techniques like the BCG matrix in developing strategic business plans, categorizing business units into Stars, Cash Cows, Dogs, and Question Marks. It also touches upon the significance of organizational and environmental audits, as well as stakeholder analysis, in formulating new strategies for VWAG, referencing various academic sources to support its findings.

BUSINESS STRATEGY

Mission of VWAG
 Form down effective value for each user in their business unit.
Increase down loyalty and faith towards their customers so which make
their business performance better(Yin, J. and Jamali, D., 2016).
 Create goodwill in the market which directly helps them to increase their
market share in the market.

VISION of VWAG
 Their vision is to increase down the productivity and profitability in the
market
 provide best services to their clients so that their wants will be satisfied
in each course.

Purpose of VWAG
 Perform in a better manner and give down efficient results so which
helps them to raise their outcomes.
 Forming down plan and implement it to conduct their business
operations successfully.

Competencies
 Determined down the capability under individuals which helps them to
conduct their activity.
 Create their value in the market and increase it with the help of better
performances so it essentially helps down the cited business in achieving their
objectives(Gill and Gill, 2016).

Formulating Strategical Plans
 Industry:In this the company achieved their productivity and profitability on
the basis of strategies and plans(Ojala, 2016).
 Competition:The NWAG exploring various opportunities in the market
which helps down organisation in improving their business
performance(Pierce, 2016).
 Strengths and Weaknesses:They results and performances under this helps
down company in identifying their strengths and weaknesses which helps
down company in conduct effective operations at different workplaces.

Effectiveness of techniques
BCG matrix
 Stars:It helps down organisation in increasing their
productivity and profitability and it is helpful for the
business and also helps down business in accomplishing
their goals and objectives and also helps them in attaining
revenue and profits(Nguyen and Nguyen, 2016).
 Cash Cows:It helps down organisation In analysing the
business locations which will be very helpful for them to
deals with their customers and also marketability can be
done.

Contd..
 Dogs:This help down company in demonstrating their low
growth and market value factors that impact their
business activities adversely.
 Questions mark:This process helps down company in
analysing their growth and productivity and in that
manner only the company is conducting their functions.

References
Yin, J. and Jamali, D., 2016. Strategic corporate social responsibility of multinational
companies subsidiaries in emerging markets: Evidence from China. Long Range
Planning, 49(5). pp.541-558.
Nguyen, H.V. and Nguyen, D.N., 2016. Factors Affecting Business Strategy
Implementation of Vietnam Garment Companies. International Journal of
Business and Management, 12(1). p.133.
Gill, A. and Gill, A., 2016. Floundering in a deregulated market: an energy company
seeks new strategies. Journal of Business Strategy, 37(2). pp.27-35.
Pierce, J., 2016. Standardization Commercial Strategy: An EU Antitrust Perspective.
In Effective Standardization Management in Corporate Settings .(pp. 265-284).
IGI Global.
Ojala, A., 2016. Business models and opportunity creation: How IT entrepreneurs
create and develop business models under uncertainty. Information Systems
Journal, 26(5).pp.451-476.