Strategic Planning Project: In-depth Analysis of Wesfarmers Company
VerifiedAdded on 2022/11/18
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AI Summary
This project provides a comprehensive analysis of Wesfarmers, a major Australian company, focusing on its strategic planning and business operations. The project is divided into three parts. Part A provides a background of the company, details the business strategies adopted for competitive advantage, including market segmentation, pricing, and internationalization, and outlines the company's vision, mission, and value statements. It also examines how these approaches influence organizational performance. Part B employs Porter's Five Forces framework to analyze the competitive forces within the industry, conducts a competitor analysis, and identifies the company's resources and competencies based on the resource-based theory, culminating in a SWOT analysis. Part C identifies major issues, discusses strategic changes, and offers recommendations for Wesfarmers' future strategic direction, emphasizing the importance of talent recognition and market adaptation. The project is supported by various academic references.
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