Strategic Planning Process Report: Woolworths Analysis (BSBLDR802)

This report, prepared for the BSBLDR802 assessment, focuses on the strategic planning process within the context of Woolworths, a major Australian grocery retailer. The report begins with an executive summary and table of contents, followed by an introduction to market analysis and its importance for organizational decision-making. The core of the report involves a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Woolworths, examining its internal and external factors. The analysis includes detailed discussions of Woolworths' strengths, such as its market share and pricing strategies, as well as its weaknesses, like potential customer confusion and price competition. Opportunities, such as adding personalized services, and threats, like competition and changing consumer preferences, are also addressed. The report then delves into stakeholder analysis, differentiating between internal stakeholders, such as investors, and external stakeholders, like customers, and illustrating how their decisions impact the company. The conclusion summarizes the key findings, emphasizing the importance of strategic planning for Woolworths' future success. The report references various academic sources to support its analysis.

Running head: Assessment Task 2 BSBDR802 Lead the strategic planning process for an
organisation
Lead the strategic planning process for an organisation
Name of the Student
Name of the University
Author Note

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Assessment Task 2 BSBLDR802 Lead the strategic planning process for an organisation
Executive Summary
The reports deal with the market analysis aspects of the company. Market analysis is very
aspects for the company in regards of it decision making process. This help the company to
know it position in the market. The report deals with the company names Woolworth which
is a largest grocery store in Australia. Lately the report concludes an SWOT analysis of the
company and help to know what are their strength and weakness and who are the shareholder
of the company, how they affect the company by their decision and it is done with an
example of one internal shareholder as well as one external shareholder.

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Assessment Task 2 BSBLDR802 Lead the strategic planning process for an organisation
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Overview of the company......................................................................................................3
SWOT ANALYSIS OF THE COMPANY............................................................................3
Summarizing SWOT..............................................................................................................5
Stakeholder.............................................................................................................................5
Internal Stakeholder...........................................................................................................5
External Stakeholder..........................................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7

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Assessment Task 2 BSBLDR802 Lead the strategic planning process for an organisation
Part A: Report Writing
Introduction
Market analysis is the important factor for each organization. A market analysis is
done by the tool called SWOT analysis. SWOT analysis help the organization to know what
are their strength and weakness (David 2013). SWOT stands for Strength, Weakness,
Opportunity and Threats. Under this SW show the company internal factors and OT show the
external factors. SWOT help the company to know its position in the market and help them to
make new strategy for future purpose. This analysis help the company to meet their present
goals as well as allow them to make a vision for their future goals (Ansoff et al. 2019).
Discussion
Overview of the company
Woolworth is one of the largest grocery store in Australia. It was founded in
September 1924. They are specialist in retails groceries and have all types of product which
consumers have. They also have their own online store which help customers to choose and
buy their products from home and the website is named as Home shop
(Woolworthsgroup.com.au, 2019).
SWOT ANALYSIS OF THE COMPANY
SWOT analysis are divided into two parts internal factors which include the strength
and weakness of the company and the external factors which have threats and opportunity
(McDonald 2016).
Strength - It shows how the business is doing in the industry and how they are able to
get an edge over their competitors (Gürel and Tat 2017). Some of the strength company has
are:

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Assessment Task 2 BSBLDR802 Lead the strategic planning process for an organisation
 It holds the maximum amount of market in the industry
 It keep their price moderate so each class of customers can afford it
 It keep on analysing customers want by different tools so it can upgrade
themselves in respect of customers
 It follows an aggressive style of promotion, in which it keep on bringing
offers for their customers
Weakness – It show where the company lacks its management, the areas which they
have to improve to remain in the same position or to go in high positions. Some weakness
are:
 It has many segments so it make consumer confuse about the price which the
company is charging they may think they are been charged high price
 It highly focus on premium products rather than moderate product so it avoid a
large number of customers
 It has a price war with one of its biggest competitor Coles. So it form a
weakness for the company
Opportunity – It show how many opportunity the company has in the future and
where they can expand more in the market. Some of the opportunities are:
 Each store sell same type of product but the company can make their mark by
adding some extra services like personalized service and self-checkout
services
 It can add more segments to its current segments services
Threats – They are the external factors which affects the growth of the company.
Some of the threats of the company are:

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Assessment Task 2 BSBLDR802 Lead the strategic planning process for an organisation
 The biggest threat for a company is it competitors and Coles is the biggest
competitors and many online store are also there which can affect in the long
run
 Changes in taste and preference are main reason for backdrop of the grocery
store
Summarizing SWOT
The company should give more focus on its competitors, should maintain a strategic
so that they will able to move ahead than their competitors. As nowadays consumers want to
have a healthy lifestyle so company should add organic as well as chemical free product so
that it able to meet the requirements of the customer and able to hold their position in the
market.
Part B: Stakeholder
Stakeholders are defined as anyone who have any interest with the company it may be
internal or external interest. It means that if any decision is made in the company it will affect
them may be directly or indirectly. It can be classified into two categories internal and
external stakeholder.
Internal Stakeholder
Internal stakeholder include each one who is in the company there are also called
primary stakeholders of the company. Investors are one of the types of internal stakeholder
who hold a big position in the business of the company. They invest as per the project of the
company so they have the right to ask the company regarding the project and can take
decisions regarding the business.
For Example, Investors has invest a sum of money in the project of the company so
the company have to ask the investors before making any changes in the project as the

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Assessment Task 2 BSBLDR802 Lead the strategic planning process for an organisation
investors is the one because of whom company is able to start the projects and investor can
ask anytime from the company about the progress of the project so investors plays an
important role in the business of the company and able to make some decision regarding the
project in which they have invested the money.
External Stakeholder
External stakeholder are the individuals who stay outside of the company and still be
impact by the performance and decision of the company. Customers are one of the external
stakeholder and plays a vital role in the business of the company.
For Example, Customers have the most impact on the business as they are the
ultimate source of income to the company. As the company is a grocery store so it have to be
depend upon the customer, if customers change their taste and preference or shift their want
to some other competitor than company have a suffer a huge loss which be impact on their
position as well in the market so an company should always keep in mind about their
customer need and should maintain it.
Conclusion
It has been concluded in the above discussion about the market analysis of the
company , the shareholder of the company and who are the internal as well as external
stakeholder of the company and how their decisions affects the company.
The analysis is made with a help of the company name Woolworth which is an
Australian based grocery store. In these report it has been shown about the SWOT analysis of
the company and how they can overcome their weakness and threats and the opportunity
which the company has and how they can achieve it in the long run.

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Assessment Task 2 BSBLDR802 Lead the strategic planning process for an organisation
References
Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R. and Ansoff, R., 2019. Implanting
strategic management. Springer.
David, F.R. and David, F.R., 2013. Strategic management: Concepts and cases: A
competitive advantage approach. Pearson.
Gürel, E. and Tat, M., 2017. SWOT ANALYSIS: A THEORETICAL REVIEW. Journal of
International Social Research, 10(51).
McDONALD, M.A.L.C.O.L.M., 2016. Strategic marketing planning: theory and practice.
In The marketing book (pp. 108-142). Routledge.
Woolworthsgroup.com.au 2019. About Us - Woolworths Group. [online]
Woolworthsgroup.com.au. Available at: https://www.woolworthsgroup.com.au/page/about-
us/ [Accessed 15 Mar. 2019].