This report addresses a strategic problem identified within a business and marketing context, likely derived from a guest speaker presentation. The analysis encompasses identifying the target audience, addressing research shortcomings, acknowledging competition, highlighting weaknesses, defining distribution channels, and refining marketing communication. The solution includes an infographic poster summarizing the findings and strategic recommendations, supported by at least ten academic sources. The report aims to demonstrate the application of strategic thinking and leadership principles, reflecting on lessons learned and the role of an effective manager. The assessment aligns with MBA600 Capstone requirements, emphasizing real-world problem-solving and practical implementation.
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