Strategic Project Management Report: DeGrandis Sporting Goods Projects

This report provides a comprehensive analysis of DeGrandis Sporting Goods' three projects: Project A (DeGrandis Running Shoes), Project B (Australian Olympic Committee Partnership), and Project C (Ladybird Sporting Apparel). Each project is evaluated based on its strategic and ethical alignment, using a Project Performance Snapshot (PPS) to assess elements like product quality, sales, innovation, process, and information flow. The report concludes that Project A was largely successful but faced ethical concerns regarding supplier labor practices. Project B failed to meet expectations and was marred by a bribery scandal, negatively impacting the company's reputation. Project C was a significant failure due to poor strategic alignment and customer dissatisfaction. The report offers specific recommendations for each project, including enhanced supplier monitoring, ethical training, improved time and resource management, and a greater focus on customer needs and satisfaction. A project rating chart visually summarizes the performance of each project across key elements. The analysis is supported by a range of academic references, emphasizing the importance of integrating project management with ethical considerations and strategic goals. Desklib provides access to this and other solved assignments for students.

STRATEGIC PROJECT
MANAGEMENT
ASSESSMENT 3

TABLE OF CONTENTS
Introduction
Strategic goals of DeGrandis
Ethical Standards of DeGrandis
Project A Strategy & Ethics
Project A PPS Snapshot
Project A Conclusion
Project A Recommendations
Project B Strategy & Ethics
Project B PPS Snapshot
Project B Conclusion
Project B Recommendations
Project C Strategy & Ethics
Project C PPS Snapshot
Project C Conclusion
Project C Recommendations
References

INTRODUCTION
DeGrandis Sporting Goods has been
running three different projects which
are following:Project A – DeGrandis Running Shoes
Project B - Australian Olympic Committee
(AOC) Partnership
Project C – Ladybird Sporting Apparel

STRATEGIC GOALS
OF
DEGRANDIS
Develop a strong market
reputation in international
market
Increase profitability
Develop strong customer banks
in domestic as well
international market

ETHICAL STANDARDS
OF
DEGRANDIS
No compromises on quality
Fairness & honesty
Universalism

PROJECT A
STRATEGY & ETHICS
Strategic alignment
• Perfect
• The strategic alignment was good
because the project completed
successfully.
Ethical alignment
• Not perfect
• The Chinese supplier was hiring child
labor to the factories which damaged
company reputation.

PROJECT A
PPS SNAPSHOT
Elements Ranking (5star) Description
Quality of products Good
Sales & revenue Excellent
Innovative
approach
Average
Process of the
project
Average
Information flow poor

PROJECT A
CONCLUSION
 It has been concluded that
Project A – DeGrandis Running
Shoes was successfully
completed and earn highly
expected profit as well. The
shoe reviewer provided 5 star
ranking which increased the
market share and image of the
company.
 Besides all those positive
outcomes, the project got into a
scandal of Chinese supplier to
use labor child in factory which
is against company’s code of
conduct. It made the board of
directors unhappy.

PROJECT A
RECOMMENDATIONS
Effective monitoring
of suppliers &
retailers
Develop multiple
level decision making
process
Effective communication
methods to improve
information flow

PROJECT B
STRATEGY & ETHICS
The project was successfully completed but
involved company into a bribery scandal.
Strategic alignment
• Not Perfect
• The project was completed over six months than its time
frame which indicate that strategic alignment was not
perfect.
Ethical alignment
• Not perfect
• One of the company’s executive member got into bribery
scandal which indicates that it was not ethically aligned as
well.

PROJECT B
PPS SNAPSHOT
Elements Ranking (5star) Description
Quality of products Average
Sales & revenue Average
Innovative
approach
Poor
Process of the
project
Poor
Information flow Good

PROJECT B
CONCLUSION
 It is concluded that the project did not achieve the
expected outcomes. Although it negatively
impacted the reputation of the company in market.
The project failed to follow code of conduct of the
company because one of the executive member
offered bribe to the AOC committee.
 The resources got waste because marketing
campaign had to cancelled at last moment.