Strategic Project Management: A Case Study of DeGrandis Company

This presentation provides an analysis of DeGrandis, a large Australian sports and exercise equipment retailer, focusing on its strategic project management and ethical considerations across three key projects. Project A, involving running shoes with cushion sole technology, saw significant financial success but lacked transparency with the board of directors and potentially violated ethical standards regarding child labor. Project B, the Australian Olympic Partnership, initially aligned well with strategic goals but was ultimately ruined by bribery, damaging the company's reputation. Project C, the Ladybug apparel line, met strategic alignment but suffered from inferior product quality, leading to customer dissatisfaction and financial losses. The presentation concludes with recommendations for improved transparency, ethical conduct, and quality control to enhance future project outcomes and maintain the company's reputation, ultimately comparing the performance and lessons learned from each project to guide DeGrandis towards more successful and ethical business practices. Desklib offers more resources like this, including solved assignments and past papers.

Running head: STRATEGIC PROJECT MANAGEMENT
Video Transcript
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Author Note

1STRATEGIC PROJECT MANAGEMENT
Slide 1:
The DeGrandis is one large sports and exercise equipment Retailer Company of
Australia. The company sell the international brands like puma, Nike, adidas in their stores.
The company holds a private brand of its product name DeGrandis. The company wants to
grow its private range of products more than international brand in Australia. In order to
increase the revenue of the sale and reach the reputation of being the company that delivers
the highest quality sports quality in Australia. The company started to make a strategic plan
that could increase the productivity and maintain a strong and reliable network with the
Chinese supplier organization. The company implemented these strategies in the three of its
projects and these projects are assessed based on the strategy and ethic alignment. This
projects were set to fulfil the strategic goals of the company.
Slide 2:
A company is known by its goals and ethics it follows. The slide here discusses the
strategic goals that are set by the company De Grandis to reach its sky of success. The goals
set in this case, depicts the company’s eager to exponentially grow in Australia. The key
strategic goals that are delivered and expected by the company are:
 To sell their brand more efficiently than any other international brands. the company
want to be globally recognised by the people (Martinelli and Milosevic 2016). The
company will provide better products worldwide.
 To strengthen their terms with building a strong and reliable network with the Chinese
suppliers that supply the requirement to the base of the organization (Walker 2015).
Collaborating with other countries will help in removing cultural barriers.

2STRATEGIC PROJECT MANAGEMENT
 The company have set its goal to be the sole company that provides the best quality
products to the nation.
Slide 3:
Ethical framework aids the company to follow a legal path while conducting business or
work. The slide discusses the key ethical standards that are followed in the company De
Grandis. The slide provides the certain code of conduct that has been deduced from the case
study that had to be followed in each case. The code of conduct states the following points
 The organisation would not indulge with any supplying organization if there were a
case of child labour involved (Heldman 2018).
 The company will not appreciate any bribery payment or acceptance in order to the
conduct a business.
 The company maintain customer satisfaction as a priority and the acceptance of the
product’s launch are done according to the requirements of the customers (Silvius
2016).
Slide 4:
According to this slide, we can observe the overall strategy and ethics that has to be
followed in implementation of the Project A. Project A is the DeGrandis running shoes that
was made by introducing cushion sole technology. The slide discuss the alignment of strategy
that has been followed in the project and the code of conduct that has been acted upon or not.
According to slide we can observe that the requirements are met, the budget was little
higher than expected. The company fulfilled all the requirements regarding the project and all
was done within the timeframe (Hill et al. 2014). The project brought huge success to the

3STRATEGIC PROJECT MANAGEMENT
company. It raised the company revenue over 5 million dollars. The alignment with the ethics
is not very successful as observed with slide as the project team collaborated with supplier
organization without consulting board of directors. The report states that there might be
chances that the organization used child labour to work, which is not allowed by the code of
conduct of the company.
Slide 6:
The slide discusses the overall performance of the Project A that has been assessed
through rating of attributes and the brief comment that has been delivered to show the reason
behind the ratings. The table provides the overview of the Project A in precise.
Slide 7:
The slide shows the overall performance score by comparing it to the total score of 30.
The score depicts the overall profit and growth that could be analysed by the project
A.It also shows the short comings of Project A.
Slide 8:
The slide concludes the points that could be deduced from the project A. the project A
concludes that there was lack of transparency and gap between the board of directors and the
project team (Mir and Pinnington 2014). this shows that the team was not synchronized. Even
after delivering the best product and bringing an out bounding success to the company, there
was certain crack that was needed to be mend as soon as possible. The slide shows that if the
company maintain any principle it should be followed without discretion.
Slide 9:
slide 8 will discuss the improvements and recommendation that can produce the
better results and build better relationship with the seniors. The recommendation suggests

4STRATEGIC PROJECT MANAGEMENT
preventive measures that can be implemented while planning a project (Marcelino-Sádaba et
al. 2014). The slide focuses on the points of equal participation and maintaining transparency
among the stakeholders within or outside the company in all levels.
Slide 9:
The slide would mainly focus on the Project B that was mainly discussing about the
Australian Olympic Partnership. As per the slide, this could be seen that there was alignment
with the strategy in order to maintain a better performance. The company fulfilled all the
requirements by creating comprehensive list and fulfilled the entire requirement according to
the consumption of the Australian Olympic Participants.
They were about to reach the success but by violating certain ethics they ruined their
reputation in market (Kaiser, El Arbi and Ahlemann 2015). it was revealed that there was a
payment made to Australian official to confirm the deal. The revelation of the news affected
the reputation of the company. the further orders and partnership were cancelled and the
company destroyed all its reputation with its one mistake (Hornstein 2015). The alignment of
ethics is broken in this case by allowing bribery in order to conduct a business which was not
allowed under code of conduct.
Slide 11:
According to slide 10, we can find out how the step that could bring a huge success to
the company have turn out to be ruining the reputation of the company. the assessment table
discuss the overall benefits and the process of the project (Badewi ,2016). The slide will
provide the overall information with the ratings provided to get a clear picture of the whole
scenario. The ppt snapshot provides the information that even when the project fulfils all the
requirements of the client within the time period. The incentive payment ruined all the efforts
at once.

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Slide 12:
The overall performance score of the project B will provide the profitability score out of
30. The score of Project B is 23. It was about to generate a better score than Project A
but lagged behind because of certain reasons.
Slide13:
This mainly discuss the overall point that have been already discussed in previous
slide about the case study of project B. the presentation concludes about project B that even
when all the requirements where meet in time, there was an organized way of performance
and the deal lasted for more than six months (Ugonna et al. 2017). Once mistake of the
bribery had disrupted the whole project, the trust over the organization of the consumers is
now shattered. The company which wanted to be the official sport supplier was considered as
taboo for other companies in case of partnership.
Slide 14:
The slide mainly discusses all the recommendation and measures that can be taken to
avoid the scene in future. There is no room for bribery in the code of conduct and all the
business that has to be conducted in the organisation must be ethical (Costantino, Di Gravio
and Nonino 2015). There must be more efforts taken from the side of the companies in order
to get back in position with the market. the company should accept its mistake and try to
compensate the issue with their efforts.

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Slide15:
The slide discusses about the project C. the project was about the Ladybug apparel
launched as a private product range. According to the slide, it tried its best level to meet each
requirements and within time. The idea related to the project was also innovative. The
alignment with the strategy and blueprint of the project met the entire requirement and also
project launch was done within time but the project was not gone under testing before
launching it in the market (De Carvalho et al. 2015). The strategy alignment has no issue
except the one that the product quality was inferior from before.
There was a huge loss incurred over the company since the products provided by the
apparel did not supply customers (Cohen, Rozenes and Horowitz 2017). There was negative
reviews about the products and this led to the cancellation of new task. The company has
followed alignment with the ethics but there was lagging in quality testing.
Slide 16:
The slide shows the overall performance of the product.it depicts the analysis report
of Project C. the report predicts that the company could provide much better products than
this, there was good and new idea that was proposed but that did not come into use because
the product could not meet the quality.
Slide 17:
The overall performance score out of the total score depicts the overall loss incurred to the
company by Project C. the project is considered lowest than A and B. the Project C could
have provided much better results if they would have missed the quality testing. The overall
comparison could be seen in further slides.

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Slide 18:
The slide deduce the points that concluded from the case study of Ladybug apparel.
There was a setback because they were delivering the inferior quality (Golini et al. 2014).
The project met all the requirements regarding use of technology, innovation, budget but it
could not deliver the result in the case of quality.
Slide 19:
The slide discussed here discusses better measure to improvise the innovation, deliver
better quality of the products to the consumers, and meet their goals as the best quality
providing company around Australia wide (Costantino, Di Gravio and Nonino, 2015). The
recommendation will guide the organisation to provide better result to the customer and grow
towards its exponential success. Maintain a transparency will aid them to be the best
supplying company of Australia.
Slide 20:
The slide discusses the overall comparison of Project A, B and C. According to the previous
slides, it was stated that the overall performance ratio was delivered best by Project A, the
Project A aids the exponential growth of the company, and it increased the revenue more than
50 percent. It was quite popular within the audience.it was running parallel with the
international brands.
The project B could have out bounded Project A. The official brand was sponsoring the sport
equipment in Australian Olympics. However, it lost its position in the market because of
bribing the official to conduct the business. It could have generated better results but it lost its
position in market but still generated better revenue than Project C.
The project C considered lowest since there was cancellation of any further stock of apparel
launched. The project c needs better quality project.
Slide 21:
The last part of the project dictates the conclusion of all three projects that have been
mentioned in the presentation. It depicts the content mentioned in the presentation and the
topics that has been discussed or analysed to increase the business revenue and growth of the
company.

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